Jun 2024 – Jun 2025 · 1 yr

• Successfully migrated and integrated the operations of Crownit business unit into Ipsos after sale by GoldVIP.

Apr 2019 – Jun 2024 · 5 yrs 2 mos

• As Co-Founder, I participate with the Founder, CEO in org level decision making.
• I merge finance data and Operations metrics to help transform Crownit into an emerging full-stack, tech-enabled Market Research agency.
• Investor relations, assisting founder in fund-raise efforts.
• https://crownit.in/

Oct 2016 – Mar 2019 · 2 yrs 5 mos

• Started off with managing finances and driving change at the complex O2O startup business which later pivoted into a cutting edge market research and data insights company focused on CPG and FMCG MR&A.

Sep 2015 – Sep 2016 · 1 yr · Greater Hyderabad Area

• Established & managed the annual and long term operating plan, tracking key metrics, established process controls & drove efficiency and optimization across functions.
• Fund raising - raised debt fund with a PSU bank and brought strategic equity investment to support organizational growth plan.
• Instrumental in M&A of Dentys and Clove Dental.
• www.dentys.com

Apr 2014 – Aug 2015 · 1 yr 4 mos · Gurugram, Haryana, India

• Leading the Accounting, Assurance and Corporate Compliance practice at the firm.

Jul 2012 – Mar 2014 · 1 yr 8 mos · Gurugram, Haryana, India

• As the Group Finance Manager / BG Controller, I was responsible for cross-subsidiary annual revenue planning, attainment analysis, quarterly revenue forecasting, orchestrating rhythm of business calls with the Sales orgs and Product groups, arbitrating disputes on budgets & forecasts between Product Groups and Business Segments. I was also responsible for analytics to support revenue growth including pipeline reporting, benchmarking analytics for the business / product groups, productivity analysis, opportunity identification for revenue growth.

Jul 2010 – Jun 2012 · 1 yr 11 mos · Gurugram, Haryana, India

• Earlier as Segment Controller of the SME (SMS&P) business, a multi-hundred million Dollar business, I partnered with the SBU leader in running the finance processes including streamlining processes around revenue budgeting, forecasting, analytics of variances and opportunity identification, ROI on spend etc. Partnered with Segment leader in the weekly revenue attainment calls, finalize revenue outlook for the month/ quarter on a weekly basis.

Aug 2001 – Jun 2010 · 8 yrs 10 mos · Bangalore, India

• Business Finance:Business finance lead supporting the SBU leader in running a 100M revenue business line of computer processors. Also supported the Engineering division, setup the Indian Design Center of AMD (as a unit under Software Technology Parks of India) including seeking tax exemption status and ensuring compliance under STPI and Tax laws including Transfer Pricing Regulations. Set up the physical facility and customs bonded warehouse.
• Entity Finance: Set up the finance & accounting function in India for the subsidiary and was responsible for accounting, internal controls and statutory compliance including corporate affairs, taxation and labor laws and payroll. Involved in implementation of the SAP ERP system.
• Had oversight over admin and procurement functions for the subsidiary.

Jan 1996 – Jan 2001 · 5 yrs · Gurugram, Haryana, India

• Set up the accounting & reporting function for the India subsidiary starting with selection of the financial accounting software package, setting up the entire accounting system & processes. Also set up processes around compliance w/ statutory obligations incl. income tax, STPI, labor laws, currency exchange control laws etc
• Supported Sales Org with setting up distributors credit lines, assisting in Transfer Pricing decisions with objective to achieve acceptable retail market prices including factoring for import duty, distributor channel rebates, margins, advertisement spend, supported product pricing decisions.

Jan 1995 – Jan 1996 · 1 yr · Greater Delhi Area

• Responsible for all the commercial activities including of the media company (cable TV and business)
• Including negotiating with producers of TV programs for production and purchase for cost effective programs, setting up decentralized billing function, credit and collections and supervising branch accounting.

Jan 1992 – Jan 1995 · 3 yrs · Greater Delhi Area

• As a young chartered accountant, I partnered with the exports business team in managing their P&L. I set up systems to capture cost data for each individual product exported including raw materials, packing materials, traded goods, reconciling process wastage, by-product generated to ensure that the monthly P&L was accurate. I also handled the consolidation of accounting for the 8 bottling operations at the India HQ level including ensuring intercompany accounts are reconciled and intercompany transactions are eliminated in consolidation process.

Jan 1988 – Jan 1992 · 4 yrs · New Delhi