Jun 2018 – Jun 2023 · 5 yrs · Greater Los Angeles Area

• 2022-2023: Social Lead, Comedy, Amazon Studios
• Built out and led the comedy social team across all original comedy films & series.
• Launched the comedy genre channels from strategy through launch.
• Managed yearly goals, budgets, staffing/hiring/headcount.
• 2020-2021: Sr. Social Marketing Manager, Amazon Studios
• 2018-2020: Social Marketing Manager, Amazon Studios
• Led Social Campaigns Including: Harlem S1 & S2, Phat Tuesdays: The Era of Hip Hop Comedy, Cinderella, Modern Love S2, Savage X Fenty Show Vol. 2, Hunters, Regular Heroes, One World: Together At Home Concert, Good Omens, Free Meek, Guava Island, The Marvelous Mrs. Maisel (S2), The Man In The High Castle (S3), Catastrophe (S4), The Tick (S2), Lore (S2).

Mar 2018 – Jun 2018 · 3 mos · Greater Los Angeles Area

• Provided 70+ markets with the global brand strategy for film campaigns and was the liaison between global offices and the home office to ensure brand consistency (Mission: Impossible Fallout, Star Trek Beyond, mother!, xXx: Return of Xander Cage, Sherlock Gnomes, Rings, 10 Cloverfield Lane, The Big Short, Rings, Mission: Impossible - Rogue Nation, Paranormal Activity: The Ghost Dimension).
• Digital creative and social media lead for films across all genres.
• Managed relationships with creative agencies, working closely with producers, editors, copywriters, UX designers and graphic designers to create premium visuals for digital campaigns.
• Led cutting-edge marketing initiatives, ranging from global influencer programs to experiential activations.
• Managed the Paramount International digital marketing internship program (from hiring, interviewing and supervising).
• Compiled data and created topline social analytic reports to identify opportunities to optimize.
• Collaborated with key partners such as Facebook, YouTube, Twitter, Snapchat and Google to devise creative executions that align with upcoming product updates and potential paid opportunities.
• Led the creative production (including localization for 8-13 markets) of all paid media buys across pan-regional campaigns.

Mar 2017 – Mar 2018 · 1 yr · Greater Los Angeles Area

Jul 2015 – Mar 2017 · 1 yr 8 mos · Greater Los Angeles Area

Mar 2013 – Jun 2015 · 2 yrs 3 mos · Culver City

• Led global marketing campaigns by facilitating brainstorms, devising initial strategy briefs approved by executives for creative agencies/ (70+)international markets, allocating marketing budgets, working closely with creative agencies, facilitating creative + legal approvals - resulting in timely launches and delivery of source files to global markets (including websites, games/features, ticketing platforms, social assets, and online ad banners).
• Campaigns include: The Equalizer, RoboCop, 22 Jump Street, This Is The End, The Interview, The Wedding Ringer, Goosebumps, Skyfall, The Amazing Spider-Man 2, Hotel Transylvania, Insidious Ch. 2 & 3, Think Like a Man Too, Zero Dark Thirty, Django Unchained, White House Down, Captain Phillips, American Hustle, The Monuments Men, Sex Tape, Fury, Annie, Chappie, Whiplash, Chappie, Elysium, Foxcatcher.
• Facilitated the creation and delivery of all international media assets across all titles.
• Oversaw the launch of global online ticketing platforms across 20+ territories across all titles (including negotiating costs, allocating budgets, legal approvals, and creative approvals).
• Point person for constant communication with Sony Pictures Classics office and all Sony Acquisition titles to assure complete asset deliveries for international releasing territories.
• Researched new technologies, analyzed metrics, and optimized marketing campaigns based on data and research findings.
• Led the execution of ad testing in Latin America, working closely with research vendor, managing costs and timeline, analyzing data reports, and creating/presenting topline reports for executives.

Jun 2011 – Nov 2011 · 5 mos

• Maintained steady relationships and clearly communicated with 25-30 theaters nationwide, which include CGV Cinemas, AMC Cineplex, Cinemark, and Century Theaters for promotional tie-ins with partners, one-sheet/standee deliverances, group ticket sale promotions, and special events.
• Created feature film websites (CMS) and assisting with the deliverance and translations of press kits.
• Maintained the design/layout and created social assets for all platforms.