May 2016 – Jun 2018 · 2 yrs 1 mo

• Led the HCL-Volvo Ocean Race sports partnership portfolio for HCL Technologies to craft and drive unique and differentiated experiences to engage with CXOs.
• Impact:
• >> USD 53 mn funnel influence
• >> 80+ KDM engagements
• >> 70 mn impressions through the digital campaign #MadeForTough.
• Spearheaded Women Lead Australia program, Australia’s first and only 1:1 professional mentoring platform for aspiring corporate women leaders.
• Impact:
• >> 60+ intimate CXO engagements
• >> USD 100 mn funnel influence
• >> NSW State Marketing award under Social Change category awarded by Australian Marketing Institute.
• Led a worldwide integrated campaign capturing Testimonial videos from 42+ Fortune 500 clients across verticals and horizontals.
• Impact:
• >> an aggressive jump in unaided awareness from 1.6% to 9.9%
• >> 38% increase in Brand Value
• >> 122 places increase in HCL Tech’s Rank in the Brand Finance Global 500 Brand Rankings.
• Orchestrated a First-in-class Analyst & Advisor Day in Mumbai, India in August 2016 along with teams across verticals and horizontals.
• Impact:
• >> 135+ Analysts & Investors
• >> HCL Tech shares closed 1 per cent higher at Rs 798, outperforming the IT sub-index on the National Stock Exchange.

Jul 2015 – Apr 2016 · 9 mos

• Corporate branding & Thought Leadership

Jan 2016 – Present · 10 yrs 4 mos

• Collaborating with Government schools across 4 districts (Gurgaon, Rohtak, Sonipat & Mahendragarh) in Haryana, India to tackle educational inequity in rural India by empowering children in primary and secondary schools with critical thinking skills, life skills, and employability skills.
• Empowered 5683 school children across 4 districts and 16 Government schools in Haryana, India.
• 928 Scholarships offered by Village Panchayats to high-achievers in schools to socio-economically underprivileged children to go for secondary education.
• Drop-out rates cut by 65% in schools by working closely with schools, local communities, and families.

Jun 2014 – Jun 2015 · 1 yr · Bangkok Metropolitan Area, Thailand

• Undertook in-depth qualitative as well as quantitative research to enhance regional trasnport and trade connectivity & integration in South Asia. This study is a part of UN Publication now.
• Supported UN Transport Head for Expert Working Group Meeting on the Development of Seamless Connectivity and advised selected developing countries (Bhutan, Myanmar, Cambodia, and Lao PDR) on their PPP policy frameworks.
• Raised a funding of $200 million from Republic of Korea for building a Regional Integrated Intermodal Transport System in Asia & the Pacific.

May 2013 – Sep 2013 · 4 mos · New Delhi Area, India

• Engaged by commercial vehicles provider to devise a marketing plan to establish Xenon BS IV in North India.
• Played an integral role in improving account retention levels, by transforming underperforming after-sales service.
• Generated a high volume of sales leads via outward calling. Pitched the benefits of commercial vehicles and services to >60 prospective clients daily.
• Boosted company performance and morale by persuading senior management to increase showroom salaries from 10K to 12K Rs across a 100+ workforce, having identified widespread inequalities in pay during research.