Aniket Thakkar

VP of Engineering

Bengaluru, Karnataka, India18 yrs 10 mos experience

Most Likely To SwitchHighly Stable

Key Highlights

Acquired 1M customers for Coverfox's first product.
Scaled ACKO's Health Insurance category successfully.
Expert in marketing strategy and product-led growth.

Stackforce AI infers this person is a Fintech marketing leader with a strong background in product management and customer acquisition.

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Skills

Core Skills

Product DevelopmentMarketing

Other Skills

Product ManagementMarketing StrategySEOPythonAgile MethodologiesLinuxMySQLProject ManagementE-commerceHTMLCompetitive AnalysisOracleDjangoLean ManagementLean Thinking

About

Became a marketeer by chance. Stayed so by choice. I like solving business goals via marketing. I was one of the founding members of Coverfox. Donned many hats around development, product management and marketing as the company scaled. Stuck with marketing because skill-interest-impact intersection was the strongest with it. Helped Coverfox build the first product, acquire its first 1M customers and 2M/month organic traffic. Helped set up and scale ACKO's Health Insurance category. I like to talk about startups, fintech businesses, marketing, analytics and product-led growth.

Experience

18 yrs 10 mos

Total Experience

3 yrs 1 mo

Average Tenure

4 yrs 3 mos

Current Experience

Smallcase

2 roles

Vice President, Business & Marketing

Apr 2024 – Present · 2 yrs 1 mo · Bengaluru, Karnataka, India

Leading business for Tickertape (a wholly owned subsidiary of smallcase). Also, leading B2C marketing for smallcase & Tickertape.

Vice President, Marketing

Jan 2022 – Mar 2024 · 2 yrs 2 mos · Bengaluru, Karnataka, India

Lead the B2C marketing vertical including the following functions Brand, Performance, Growth, Content, SEO, Social and Studios.

Acko

Sr. Director - Marketing

Jun 2020 – Dec 2021 · 1 yr 6 mos · Bengaluru, Karnataka, India

Led growth for Health Insurance vertical (B2C & B2B). Worked with Underwriting and Business teams to launch the flagship retail health product.
Also, led the central SEO and content teams that worked for all product verticals.

Coverfox insurance

VP Marketing

Oct 2013 – Mar 2020 · 6 yrs 5 mos · Mumbai Metropolitan Region

Took care of Marketing, Brand, Partnerships & Alliances, Content, SEO, PR, Social and Communications at Coverfox. Being one of the founding members, I've taken up multiple roles as we scaled the firm from a 3 member team to a 1,300+ firm. I started off as the first engineering hire, and later took on multiple roles in analytics, business and marketing.

Glitterbug technologies

Software Development Lead

Nov 2010 – Sep 2013 · 2 yrs 10 mos · Mumbai, Maharashtra, India · On-site

Led software development projects for multiple clients and developed in-house products. Managed product and engineering for following projects:
CRM & Lead management system for multiple insurance clients
Cloud storage system for telesales calls, deployed at 30+ callcenters
Ticketing system for a B2B travel management firm
Platform to hire freelance business consultants
Rewards and recognition platform for MNCs