Aug 2025 – Apr 2026 · 8 mos · Gurugram · On-site

• Closed and executed branded content partnerships with IKEA, Don Julio, Morning Fresh, and Party Smart: managing full-cycle delivery from pitch to post-campaign reporting.
• Designed platform-native content solutions: Reels, creator integrations, city-page amplification, contest formats, aligned to brand KPIs including reach, engagement, and consideration.
• Built repeatable collaboration playbooks that improved speed-to-market and ensured consistency across multi-city brand activations on Swiggy's owned social ecosystem.
• Managed cross-functional execution across internal creative, product, and growth teams alongside external creators and brand stakeholders, maintaining brand safety and output quality throughout.

Jan 2025 – Jul 2025 · 6 mos · Bengaluru · On-site

• Generated ₹8 Cr Monthly in ad revenue within the Beverage category, managing 50+ large brand accounts and delivering GSV through on-app and off-app advertising solutions.
• Drove 20% MoM upselling by overseeing end-to-end campaign implementation: from media mix strategy through execution and performance reporting.
• Launched GTM advertising strategies for new brands entering Quick Commerce, achieving 18% MoM revenue growth through targeted campaign design and audience-specific ad solutions.
• Conceptualised and launched Zepto's first-ever Pre-Book campaign in Quick Commerce in partnership with Thums Up X Force establishing a new category innovation format on the platform.
• Collaborated across category, product, creative, and analytics teams to co-design advertiser solutions that balanced brand storytelling with performance outcomes.

Oct 2024 – Jan 2025 · 3 mos · Bengaluru

• Led ₹10 Cr+ in monthly media spends across Healthcare, Home Interiors, and EV verticals owning full-funnel growth strategy via Meta and Google Ads.
• Reduced CPA by 50% for a healthcare brand while simultaneously scaling lead volume 250% YoY - achieved through audience restructuring, bid strategy overhaul, and creative iteration.
• Expanded channel mix by launching YouTube, LinkedIn, Twitter, and Bing Ads from zero, growing new channel spends to ₹1 Cr/month and contributing 30%+ of incremental qualified leads.
• Built a structured reporting ecosystem (daily, weekly, monthly, quarterly dashboards) tied to KPI-based performance metrics enabling data-driven decisions across all client accounts.
• Developed custom media mix strategies using channel efficiency, lead-to-MQL ratios, and LTV modelling delivering 20% higher marketing ROI across categories.
• Recognised as Annual Scale-Up Champion; work featured at E4M for Best Marketing Campaign of the Year in the startup segment.

May 2023 – Oct 2024 · 1 yr 5 mos · Bengaluru

• Onboarded into a high-velocity agency environment post-MBA, independently managing paid media accounts across Meta and Google from month one, owning campaign setup, audience segmentation, and weekly client reporting.
• Developed hands-on expertise in performance diagnostics, identifying underperforming ad sets, restructuring audience targeting, and running systematic creative A/B tests across client accounts to improve conversion efficiency.
• Took ownership of cross-client reporting infrastructure - building the dashboard frameworks and KPI tracking cadences later adopted as the standard operating model across the team.
• Promoted to Group Head within 18 months, recognised for consistent account growth, client retention, and stepping beyond the trainee brief to lead workstreams independently.

Dec 2022 – Jan 2023 · 1 mo · Remote

• Responsible for managing various social media accounts for the clients.
• Responsible for managing the PR activities

Apr 2022 – Jun 2022 · 2 mos · Mumbai

• Summer Internship
• Built and executed an international influencer marketing strategy - onboarding 50+ creators across UK, US, UAE, and Singapore to expand brand reach into new geographies.
• Converted top-performing influencers into brand affiliates to sustain reach and drive ongoing engagement beyond individual campaign windows.

Jan 2022 – Feb 2022 · 1 mo

• Working as a winter intern at CRY under our college’s we-care internship.

Dec 2021 – Feb 2022 · 2 mos · Bangalore Urban, Karnataka, India

• Responsible for social media marketing and increasing the reach of the business.

Nov 2019 – Jan 2020 · 2 mos · Mumbai, Maharashtra, India

• Worked on the company's social media platform for Mumbai Comic-Con for a duration of 2 months.

Aug 2018 – May 2021 · 2 yrs 9 mos · Gurugram

• Managed end-to-end digital presence for multiple client brands across Meta and Google - handling content calendars, community management, and paid campaign execution simultaneously across accounts.
• Reduced CPC, CPL, and CPA by 25–30% through structured A/B testing on creatives, sharper audience targeting, and bid optimisation, building the performance instincts that underpinned later agency work.
• Drove +20% CTR and +35% conversion rate improvements on Google Search by combining keyword strategy, ad copy optimisation, and landing page UX testing using heatmaps and A/B analysis.
• Grew organic reach 30% by applying SEO principles to social content - captions, hashtags, and cross-channel linking, improving discoverability across platforms for app-based client products.

Jun 2016 – Jun 2018 · 2 yrs · Chandigarh, India

• Headed a team of 50 students as the Project Head at Enactus GGDSD.