Dec 2021 – Aug 2023 · 1 yr 8 mos · Noida, Uttar Pradesh, India · Remote

• 📊 Leadership & Team Building – Established and led two high-performance teams at Escalent: a Research & Project Management division and a Consulting team focused on media industry insights & growth strategies.
• 📊 Global Market Research & Data Modeling – Designed and executed large-scale research projects across MENA, EMEA, and NA, leveraging primary & secondary research methodologies to drive data-backed decision-making.
• 📊 Media & Entertainment Consulting – Provided strategic guidance to Fortune 100 clients, including a leading U.S. TV media giant, optimizing revenue streams in SVOD & AVOD business models across North America (NA), EMEA, and MENA markets.
• 📊 Price Optimization & Revenue Strategy – Designed and implemented data-driven pricing strategies to maximize content monetization and enhance subscription & ad-supported models (SVOD/AVOD).
• 📊 Competitor Intelligence & Market Positioning – Conducted in-depth analysis of media competitors, content strategies, and viewer engagement trends, advising clients on differentiation & market expansion.
• 📊 Primary Research & Consumer Insights – Led qualitative & quantitative studies to uncover audience behavior, content preferences, and ad effectiveness, shaping go-to-market strategies for global media brands.
• 📊 Executive Training & Global Expansion – Traveled internationally, including Malawi, to train teams, set up new research frameworks, and implement best practices in market research & media analytics.

Jun 2018 – Nov 2021 · 3 yrs 5 mos · Noida Area, India

• 🚀 Entrepreneurial Leadership & Growth Strategy – Founded and scaled Angel Analysts, a research & consulting firm, driving business intelligence, strategy consulting, and data-driven decision-making for global brands.
• 📊 Market Research & Competitive Intelligence – Designed and led quantitative & qualitative research studies, providing insights into consumer behavior, competitive positioning, and brand health across North America, EMEA, and APAC.
• 📈 Consulting for Fortune 500 & High-Growth Businesses – Advised clients in FMCG, media, tech, and trade industries on market entry, pricing strategy, and business transformation, leveraging deep market analytics and industry benchmarking.
• 📣 Ad Effectiveness & Media Measurement – Conducted research on advertising effectiveness, audience engagement, and brand lift studies, helping brands refine their marketing and media spend strategies.
• 👥 Leadership, Team Building & Hiring – Built and led cross-functional teams in market research, analytics, and consulting, training 50+ professionals in strategic analysis, survey methodologies, and competitive intelligence.
• 💰 Revenue Growth & Business Expansion – Developed and executed go-to-market strategies, unlocking $500M+ in revenue opportunities through data-backed recommendations and customer acquisition insights.
• 🌍 International Research & Business Advisory – Spearheaded large-scale research projects supporting global market expansion, customer segmentation, and demand forecasting, working across MENA, EMEA, and North America.
• 📑 Survey Design, Primary Research & Advanced Analytics – Designed and executed end-to-end research projects, employing surveys, focus groups, sentiment analysis, and predictive modeling to drive strategic decisions.

Oct 2016 – May 2018 · 1 yr 7 mos · New Delhi Area, India · On-site

• 🚀 Leadership & Team Scaling
• Scaled the research team from 40 to 75+ members, integrating new talent and improving team performance through training and mentorship.
• Led cross-functional teams, fostering collaboration and enhancing operational efficiency.
• 📊 Data Research & Analysis
• Implemented advanced research methodologies, tools, and techniques to enhance data operations, ensuring the accuracy and reliability of insights.
• Conducted qualitative and quantitative analysis to convert raw data into actionable insights for business decision-making.
• 📈 Performance Metrics & KPIs
• Designed and implemented Key Performance Indicators (KPIs) and performance metrics to measure and improve team efficiency, boosting productivity by 25%.
• Aligned team goals with organizational objectives to ensure consistent growth and achievement of business targets.
• 💡 Recruitment & Training
• Managed recruitment, onboarding, and training programs for 35+ new team members, optimizing team performance and capabilities.
• Provided continuous mentorship, resulting in higher employee retention and skill development.
• 🔄 Operations Support & Process Optimization
• Collaborated with the Operations Head to streamline operational processes and enhance workflows, increasing efficiency across teams.
• Identified and resolved operational bottlenecks to support business growth and minimize downtime.

Jun 2016 – Aug 2016 · 2 mos · Noida

• 🚀 Team Leadership & Market Research
• Led a team of 20+ analysts, guiding them in conducting market research projects, ensuring adherence to quality standards and timelines.
• Fostered a collaborative environment to optimize team performance and project success.
• 📊 Surveys Management
• Orchestrated the full survey process, from launch to monitoring, ensuring smooth execution and timely delivery.
• Managed survey quotas efficiently and resolved team queries to maintain momentum and meet project deadlines.
• 🔄 Project Delivery & Process Optimization
• Streamlined research processes, boosting team productivity and ensuring accurate, actionable insights were delivered on time.
• Demonstrated strong problem-solving skills by resolving challenges and maintaining high-quality output.

Apr 2015 – May 2016 · 1 yr 1 mo · Noida Area, India

• 📊 Market Research Surveys & Analysis
• Conducted comprehensive market research surveys (qualitative & quantitative), identifying market trends, consumer behaviors, and competitive landscapes.
• Analyzed survey data to provide actionable insights supporting strategic decision-making.
• 🔍 Primary & Secondary Research
• Led in-depth primary research to gather first-hand insights from relevant sources, ensuring data accuracy and reliability.
• Leveraged secondary research to complement findings, validating and enriching the overall data set.
• 💼 Business Research & Consulting
• Delivered business research and consulting services, including market intelligence, opportunity assessments, and industry analysis.
• Provided strategic insights on demand-supply dynamics, market entry strategies, and growth opportunities.