Vikas Tiwari

Digital Marketing Specialist

Mumbai, India7 yrs 3 mos experience

Most Likely To Switch

Key Highlights

57% reduction in CAC for BFSI brand.
3–40X ROAS across multiple campaigns.
Gold awards at Maddies and BFSI Awards.

Stackforce AI infers this person is a Performance Marketing Leader in Fintech and Media Strategy.

Contact

Skills

Core Skills

Media PlanningDigital StrategyPerformance Marketing

Other Skills

Marketing Campaign ManagementMedia BuyingMarketing AttributionGoogle AdsMobile MarketingGrowth StrategiesProgrammatic Media BuyingMobile Engagement MarketingMarketing EducationEmerging TechnologiesP&L ManagementRecruitingOnline MarketingStrategic ForecastingRural Marketing

About

I build media strategies that move business metrics — not just campaign dashboards. With 9+ years across WPP and Omnicom, I've led full-funnel performance marketing for marquee brands in Fintech, Real Estate, Automobile, FMCG, and D2C — managing ₹50Cr+ in annual media budgets and consistently delivering measurable growth. A few things I'm proud of: → 57% reduction in CAC for a leading BFSI brand through attribution modelling and cohort-based bid strategies → 35% QoQ improvement in conversion rates via integrated cross-channel media planning → 3–40X ROAS delivered across programmatic, paid social, and search campaigns → Scaled paid media contribution from 25% to 40% of total investment within 6 months → Awards: Gold at Maddies, Gold at Great Indian BFSI Awards 2023, Bronze at Indian Marketing Awards 2022 What sets me apart is the ability to bridge brand storytelling with performance rigour — designing media architectures that work at the top, middle, and bottom of the funnel simultaneously. Currently deepening my strategic edge with an Executive MBA at Jamnalal Bajaj Institute of Management Studies (2024–2027). 📍 Open to senior leadership roles in Media Strategy, Performance Marketing, or Digital Transformation. Let's connect if you're building something ambitious.

Experience

7 yrs 3 mos

Total Experience

1 yr 4 mos

Average Tenure

2 yrs 5 mos

Current Experience

Vml

Media Planning Manager

Jan 2024 – Present · 2 yrs 5 mos · Mumbai, Maharashtra, India · On-site

Media PlanningMarketing Campaign ManagementDigital StrategyMedia Buying

Omnicom media group india

2 roles

Supervisor - Performance Media

Promoted

Apr 2023 – Dec 2023 · 8 mos · Mumbai, Maharashtra, India

I lead and oversee performance marketing and brand strategy initiatives in the BFSI sector, driving awareness, customer acquisition, retention, and revenue growth for CBG and IBG Banking. My expertise includes crafting media plans using market research tools like GWI, Statista, Google Products, and Similarweb.
I excel in executing monthly campaigns across various platforms such as Google Ads, DV360, Meta Ads, Apple Search Ads, LinkedIn, and Twitter Ads. I collaborate with TV and offline planners to design and implement integrated marketing campaigns, measuring effectiveness post-campaign.
My proficiency in utilizing AppsFlyer and Google Analytics has resulted in a 57% reduction in CAC and a 35% improvement in conversion quarter over quarter. I am adept at planning and executing experimental campaigns to test events, bid strategies, creatives, and cohorts for sustained scalability on self-served platforms.
Within six months, I increased paid media contribution from 25% to 40% in terms of investment. I successfully onboarded and directed affiliate partners to achieve optimal conversion rates. I am constantly exploring and experimenting with new biddable and non-biddable channels such as Bing Ads, Snapchat, Phonepe, and Airtel.
Additionally, I assisted to implement Brand Lift Studies on Amazon, YouTube, and Facebook to measure the effectiveness and impact of brand awareness campaigns. My track record demonstrates a strategic approach to marketing, consistently delivering tangible results and driving business growth.

Marketing AttributionMedia PlanningGoogle AdsMobile MarketingGrowth StrategiesPerformance Marketing+2

Manager - Performance Media

Mar 2022 – Jul 2023 · 1 yr 4 mos · Mumbai, Maharashtra, India

Omnicom media

Media Supervisor

Mar 2022 – Dec 2023 · 1 yr 9 mos

Eggfirst advertising and design pvt. ltd.

Performance Marketer

Apr 2021 – Feb 2022 · 10 mos · Mumbai, Maharashtra, India

Drive Rural Marketing campaigns on digital platforms, leading a dynamic team of 11 digital marketing specialists responsible for executing SEO, Social, and PPC campaigns across various channels. My role involved developing and executing digital media strategies for diverse industries including BFSI, FMCG, E-commerce, Agrochemicals, Education, Automobile, and B2B clients, aligning with both brand and performance marketing goals.
In my leadership position, I provided valuable guidance and mentorship to junior team members, supporting them in campaign planning, performance analysis, and optimization techniques. Additionally, I successfully coordinated and onboarded affiliate and OTT partners, fostering collaborative relationships to enhance campaign effectiveness.
Collaborating closely with copywriters and creative directors, I implemented best practices on digital media to ensure compelling and impactful campaigns. My technical expertise extends to implementing measurement tags on Google Tag Manager (GTM) and landing pages, contributing to a comprehensive and data-driven approach to campaign analysis.
Key Clients Handled: Ambuja Cements, Bayer Chemicals, UPL, RBL Bank, Fino Bank, Icon Steel and Max Protein