Dec 2022 – Present · 3 yrs 5 mos · San Francisco Bay Area

• We are an XR （ARVRMR） consulting firm delivering bespoke solutions for enterprise clients. Partnering with government agencies, automotive manufacturers, and industrial leaders, we create impactful B2B projects tailored to client goals and budgets.
• As a BODIC (Boutique, On-Demand, Innovative, Collaborative) consultancy, we collaborate with top-tier developers and artists worldwide.
• Our expertise includes XR experiences for theme parks, brand launches, music festivals, and manufacturing training programs. We also provide advanced AI and robotics consulting, offering solutions such as digital twin technology, intelligent automation, and system integration for diverse industries.
• Based in San Francisco, we specialize in gaming, extended reality (ARVR), mixed reality (MR), immersive technologies, and experimental entertainment. Our projects span Asia, Dubai, Singapore, Shanghai, the U.S and the UK, bridging innovation and execution.
• Driven by the passion for art, music, and technology, our founder envisions immersive technologies transforming industries and redefining human experiences. We welcome global collaborations to unlock the full potential of XR, AI, and robotics.

Jun 2021 – May 2023 · 1 yr 11 mos · Hybrid

• Xreal (formerly Nreal) | Head of AR Strategy for East China Enterprise BD & Solutions
• Responsible for market expansion, team building, and global collaborations across China, Japan, Korea, and North America.
• Market & Government Partnerships: Led the strategic market expansion of AR smart hardware solutions in East China and enterprise sectors. Established long-term collaborations with municipal governments in Shanghai, Suzhou, Wuxi, and Shenzhen, securing policy, funding, and industry ecosystem support.
• Industry Influence: Represented company executives (VP & CEO) at major industry conferences, forums, and government-led initiatives, driving AR adoption in automotive and smart manufacturing sectors.
• 💵Revenue Growth: Generated $550,000 USD in verifiable revenue (nearly ¥4M RMB) in annual revenue during the post-pandemic recovery in 2022. Successfully deployed three landmark offline AR experience projects, including:
• SenseTime’s “The Three-Body Problem” immersive exhibition in Shanghai, responsible for the AR interactive experience in the overall offline immersive experience.
• Wuxi Nianhuawan AR tourism project which has gone viral and “Wowwed” Elon Mask on X. 👉🏽https://x.com/thinking_panda/status/1884812126625370503?s=46&t=OOCmWzC25id26tOTc1tSSg
• A large-scale interactive AR cultural exhibition at Shanghai Tower, the second tallest building in Asia.
• These projects significantly accelerated the company’s penetration into the B2B market.
• 🌏Global Expansion: Facilitated global project collaborations with teams in Japan and Korea, supported Asian clients in expanding AR solutions overseas, and helped North American clients establish a presence in Asia.
• Core Technology Integration: Led the global debut of NIO’s AR hardware, overseeing technical alignment between internal teams and client requirements. Successfully navigated pandemic-related remote collaboration challenges to deliver a fully integrated solution within tight timelines.

Jan 2019 – Apr 2021 · 2 yrs 3 mos · Hybrid

• Led business development and government collaborations in East China, driving the implementation of metaverse content production, VR/AR experiences, and 360-degree immersive media solutions.
• 🌎Global Business Expansion:
• Spearheaded the company’s expansion into large-scale B2B government and enterprise projects, partnering with prominent organizations such as Hangzhou Municipal Government, Hengdian World Studios, Huawei, Tencent, and Pico.
• 🚀Flagship Project Implementations
• Led collaborations with Tencent, Huawei, and NIO to develop immersive XR experiences, revolutionizing their marketing and content strategies.
• Expanded business with China Telecom, HTC, NIO, Anhui TV, and markets in Korea, Japan, and Europe, advancing XR content production and hardware sales.
• Partnered with the Hangzhou government to launch the first-ever VR exhibition integrating China’s revolutionary history and culture.
• Collaborated with Tencent’s top-tier reality show Produce 101 to create a 360-degree VR reality show, reaching an audience of 50 million viewers.
• Developed the first VR-interactive reality show integrated with live streaming, in partnership with Anhui TV’s Go Forward show, achieving over 200 million viewers for the season.
• 💵Revenue Contribution
• Led the BD team to generate nearly 1 millions RMB in revenue, solidifying the company’s leadership in XR content production and hardware equipment sales.

Jan 2016 – Jun 2020 · 4 yrs 5 mos · New York City Metropolitan Area · Hybrid

Jan 2016 – Jan 2019 · 3 yrs · Hybrid

• Spearheaded business development initiatives and led key accounts, contributing to a revenue increase of ¥6 million RMB (~$850,000 USD) for the company during the year.
• Managed and developed comprehensive campaigns for globally recognized clients, including Porsche, Under Armour, Durex, and Airbnb, The North Face delivering tailored solutions to meet their marketing and business needs.
• Directed full-spectrum account strategies for clients, from creative ideation to execution, ensuring the success of high-profile campaigns and long-term client satisfaction.
• Worked extensively with additional major brands, such as Nike, Mercedes-Benz,Ferrari, Porsche , Bentley, Rolls-Royce, Tiffany & Co. Lululemon, Prada, Alibaba, New Balance further establishing NEONE as a trusted partner in the industry.
• Successfully negotiated contracts, identified growth opportunities, and forged strategic partnerships to drive business growth.
• Played a pivotal role in elevating the company’s reputation within the competitive marketing and advertising industry in China.

Jan 2016 – Jan 2018 · 2 yrs · Hybrid

• Proximity, a creative agency is under BBDO Worldwide Group, focused on Digital and CRM. The Shanghai office is a part of the global Proximity Worldwide network which brings together more than 2000 people around the world. We believe in the power of integrated and digital communication. Shanghai office is also a part of a large international team which seeks and finds solutions for the most complex business challenges. Using modern technology and a large variety of digital tools, the team doesn’t just inform consumers about a given project, it engages them in a fascinating dialogue with the brand.
• Proximity key expertise: Digital Marketing, Creating communication programs in social networks, CRM, Integrated communications.
• 🚀Base in Hongkong & Shanghai: My role as Associate Account Director is responsible for key client of company Exxon Mobil APAC. Overseeing the allocation and spending of a $2 million annual marketing budget. Daily maintain for global official website, Official social media management, propose marketing strategy, Data analysis and deliver weekly/monthly/quarter report to C-level client. Corporate with Weber Shandwick Global, London and New York, BBDO LIVE Global PR, BBDO Tradition to organize B2B industrial Summit & Exhibition.

Jan 2013 – Jan 2016 · 3 yrs · Barcelona, Catalonia, Spain & Shanghai, China · Hybrid

• McCann World Group, formerly McCann-Erickson World Group, is part of the Interpublic Group (NYSE: IPG). It is a leading global creative solutions company united across 100+ countries by a mission to help brands earn a meaningful role in people's lives. For the fourth consecutive year, The Effie Awards named McCann Worldgroup the world's most creatively effective marketing services company in 2022.
• The core World group network comprises McCann, MRM, CRAFT, and Future Brand, and partners with Momentum Worldwide, Weber Shandwick, and UM to deliver solutions across the entire marketing spectrum.
• 🚀Base in APAC & EU: My role as Senior Project Manager is helping Wyeth (Nestle Group) to launch a new super premium baby milk line brand called Illuma. Help to create & manage all the creative content of official social platforms globally.
• 🚀Global client management with Nike, PUMA, Adidas, BMW, Gucci, Dior, Bentley, and HUAWEI for MWC Barcelona 2015, 2016 project, in collaboration with IPG Momentum London office, Momentum.
• is responsible for the design of the MWC innovation city.