Mar 2024 – Present · 2 yrs 2 mos

• Spearheaded initiatives to enhance digital maturity across the enterprise, integrating AI capabilities into business operations.
• Collaborated with cross-functional teams to identify growth opportunities and implement strategic solutions.
• Developed frameworks for sustainable growth, ensuring alignment with corporate objectives and market trends.

Aug 2015 – Present · 10 yrs 9 mos

• Developing digital marketing plan based on company objectives,
• Cross-functional team management, Budget control, and management, Data analysis reporting and forecasting, planning and execution of marketing strategies for the Education Expo with the aim of increasing footfall.

Aug 2012 – Mar 2020 · 7 yrs 7 mos

• Working closely with Directors in planning and initiating marketing strategies & and activities; also working as Team Lead of the digital media to launch massive digital marketing campaigns from first rough concept to completion of the activity.
• I am also responsible for looking after the HR Consultant’s core IT infrastructure in all HR offices in Pakistan & and abroad.

Aug 2010 – Aug 2015 · 5 yrs

• Responsible for promoting study abroad opportunities for Pakistani students,
• development and execution of comprehensive digital marketing campaigns across various platforms including social media, search engines, email marketing, and online advertising.
• Management of the company's social media presence, ensuring that our online community remains active and engaged. I optimize website content to improve visibility on search engines, enhancing our reach and attracting more interested students, implementation of lead generation strategies through digital marketing to nurture potential leads and encourage student enrollment.
• analyzing data and providing detailed reports,
• using the performance of our campaigns to optimize strategies, improve results, and drive higher student enrollment rates.

Mar 2006 – Nov 2010 · 4 yrs 8 mos

• :: Network Administration (LAN, WAN), Wireless network hardware, and software installation. Design and maintain a 120-node network for internal users.
• :: Maintenance of HR Consultants & UCAT’s websites.
• :: Conducting TOEFL Internet-Based Examination as Certified Testing Center Administrator by ETS.
• Providing Technical assistance to British Council staff o
• :: ACCA CBE – Tech Asst to British Counsel
• Troubleshooting hardware, software, and network problems to ensure smooth exam administration.
• Providing guidance on system requirements, software installation, and exam setup procedures.
• Collaborating with exam administrators to prepare exam venues and equipment.
• Conducting pre-exam system checks and resolving any technical issues to ensure a seamless exam experience for candidates. Maintaining accurate records of technical support interactions and resolutions.
• Communicating effectively with ACCA representatives, exam administrators, and candidates to address concerns and provide updates on technical support matters.
• n conducting ACCA Online Computer-based exams.

Sep 2005 – Feb 2006 · 5 mos

• Providing assistance to IT Administrator to provide,
• technical support to university staff, faculty, and students by troubleshooting and resolving hardware, software, and network issues.