Ketakii Patni

Co-Founder

Gurugram, Haryana, India3 yrs 9 mos experience

Key Highlights

Founder of a Gen Z-focused sunglasses brand.
Expert in enhancing user experience through AI.
Strong background in digital marketing and content creation.

Stackforce AI infers this person is a B2C marketing professional with a focus on digital experiences and brand growth.

Contact

Skills

Other Skills

MarketingDigital MarketingInterpersonal SkillsLeadershipTeam ManagementManagementCanvaContent MarketingContent CreationLogo DesignSocial Media MarketingSocial MediaLean CanvasTableau

About

Passionate about building digital experiences and driving growth through strategy, tech, and creativity. Currently I’m building Rangrays — a Gen Z-focused sunglasses brand centered around bold style, self-expression, and everyday confidence. I worked at Blinkit for almost 3 years where I contributed to enhancing user experience by leveraging AI to improve search relevance and personalization—making discovery faster, smarter, and more intuitive. I bring a mix of creativity and execution: 🎯 Content that connects 📱 Social strategies that perform 🤝 Team leadership that drives momentum 🔍 Problem-solving with real impact 🚚 Operational thinking from supply chain to scale Whether it’s building a brand, optimizing digital journeys, or creating meaningful consumer experiences—I enjoy turning ideas into results. Always open to conversations around fashion, D2C, growth, and building from scratch ✨

Experience

3 yrs 9 mos

Total Experience

1 yr 11 mos

Average Tenure

Current Experience

Blinkit

4 roles

Assistant Manager - Consumer Search and Content

Jan 2024 – Feb 2025 · 1 yr 1 mo · Gurugram, Haryana, India

Senior Executive - Consumer Search and Content

Promoted

Aug 2022 – Jan 2024 · 1 yr 5 mos · Gurugram, Haryana, India

Senior Executive - Cataloguing and Merchandising

Mar 2022 – Aug 2022 · 5 mos · Gurugram, Haryana, India

Enlisting the products on the platform and mapping them in the correct categories.
Finding gaps and inconsistencies in product data and updating it for accuracy and
relevancy.
Maintaining product content integrity.
Keeping a quality check on the category tree of the app and also the product
catalogue database.
Looking after the marketing assets like bannerʼs content and the QC of creative.
Creation of the Product ID with the help of data provided by the vendor or the brand.

Cataloging and Merchandising Intern

Dec 2021 – Mar 2022 · 3 mos · Gurugram, Haryana, India

Worked on the project for Product name cleanup of the entire database.

Botree communications private limited

Marketing Intern

Aug 2021 – Nov 2021 · 3 mos · Pune Division, Maharashtra, India

Planning Marketing strategies under provided budget and timeline.
Market Research for clients :
SWOT Analysis
Strategy, Targeting, Positioning
Competitive Strategies
Growth Marketing
Designed Marketing campaigns for social media platforms of clients.

Entrepreneurship cell, iilm

President

May 2021 – May 2022 · 1 yr · Gurugram, Haryana, India

Team Lead Planning and Organizing the club activities.
Delegating the tasks among the team members.
Managing social media platforms.

Cash positive

Marketing and Operations - Intern

Apr 2021 – Jun 2021 · 2 mos · Gurugram, Haryana, India

Understanding the Selection of stocks for construction of optimal portfolio using Fundamental and Technical Analysis.
Managing Social Media Accounts.
Worked on the content and designing of the company's website.

Downbeat

Team Member

Feb 2021 – Mar 2022 · 1 yr 1 mo

Downbeat is a mental health support group that believes -- we can improve and create a change by talking about mental health issues.
Content Creation & marketing strategies for the website.
Managing Social Media Accounts.

Hikbe media group

Marketing Executive

May 2019 – Jul 2019 · 2 mos

Worked on a product titled ‘BRAND NIFTY’. aimed to promote cafes.
Designed marketing campaigns, banners, mailers as per the design briefs and campaign specifications.