Jan 2024 – May 2024 · 4 mos · United States · Remote

• Promoted from Recruiter to Human Resources Analyst, owning end-to-end people analytics and workforce reporting across Pavago's global remote hiring operations spanning 3 regions — MENA, APAC, and South Asia.
• Built HR analytics dashboards in Excel, SQL, and Power BI tracking 10+ recruitment KPIs including time-to-fill, pipeline conversion, and placement rates — delivering data-driven insights that improved recruiter output consistency by 30% across a distributed remote team.
• Conducted recruitment funnel analysis and produced structured workforce reports for senior leadership, identifying pipeline bottlenecks that reduced time-to-fill by 25% and supported capacity planning decisions across a team of 5+ recruiters.

Oct 2023 – Jan 2024 · 3 mos · United States · Remote

Aug 2023 – Nov 2024 · 1 yr 3 mos · Remote

• Analyzed sales and marketing datasets using SQL, Excel, and Power BI, reducing marketing spend by 35% and boosting revenue by 65% through data-driven dashboards.
• Collaborated on complex analytics projects, from data gathering and cleaning to crafting well-structured presentations and visual reports that improved client ROI by up to 150%.
• Evaluated Facebook and Google Ads campaigns, utilized Google Analytics 4, Meta Pixel, and Google Tag Manager to set up event tracking, and created Looker Studio dashboards for marketing decisions.

Sep 2022 – Dec 2022 · 3 mos · Lahore, Punjab, Pakistan

• Analyzed customer support data across multiple social media platforms using Excel to track response times and resolution rates, resulting in a 15% improvement in client satisfaction.
• Developed a competitor analysis report using SQL to query competitor data, identifying key cost-saving strategies that contributed to a 10% reduction in overall business expenses.
• Conducted market analysis by collecting and organizing data from surveys, interviews, and competitor analysis in Excel and visualizing trends and opportunities using Looker Studio, driving strategic business decisions.

Aug 2022 – Sep 2022 · 1 mo

• Led a team of 10+ interns and monitored their performance daily.
• Trained several interns over various HR processes.
• Scheduled weekly meetings with the HR Team Manager to discuss the team's weekly performance.

Jun 2022 – Sep 2022 · 3 mos

• Managed the entire HR processes of the organization, which included job postings, screening resumes, shortlisting candidates, interviewing, and finally onboarding them.
• Hired a total number of 15+ candidates for different roles within the organization.
• Submitted reports on a day-to-day basis and attended weekly meetings to discuss issues within the department.

Jul 2022 – Aug 2022 · 1 mo · Gilgit-Baltistan, Pakistan

• Assisted in making financial models for different businesses across Gilgit-Baltistan using Excel analysis.
• Submitted an extensive market analysis report on the 'Hospitality Industry in Gilgit-Baltistan' while focusing on key metrics such as TAM, SAM, and SOM.
• Collected data from Gilgit-Baltistan's Tourism Department on the tourist influx and briefed the Assistant Director of Tourism on the market analysis report.

Jun 2022 – Aug 2022 · 2 mos

• Formulated a market analysis report while analyzing datasets using SQL and Excel for Nestlé's recent project, 'Rapid Appraisal of Fruits in Gilgit City'.
• Spearheaded a marketing survey after gathering crucial insights from hundreds of key fruit traders, hence assisting Nestlé in spotting varying fruit prices across the city.
• Presented an effective marketing strategy report and an Excel dashboard after analyzing data from the
• survey of the major fruits with regard to certain metrics.

Jun 2022 – Jun 2022 · 0 mo

• Heard from Tim Campbell, and a number of employers from leading MnCs like PwC, P&G, Appointedd, etc.
• Networked with undergraduates from different parts of the world, and employers from FMCGs such as P&G, Johnson&Johnson, Nestlé, etc.
• Worked on a work sample provided by Nestlé which was based on their famous product i.e KitKat.

Aug 2021 – Sep 2021 · 1 mo · Gilgit-Baltistan, Pakistan

• Boosted the deposit-mobilization process by bringing in new investors, and then analyzing customer datasets using Excel to understand customer trends and behaviors.
• Helped the marketing manager in preparing effective marketing proposals to be presented to various stakeholders.
• Devised detailed promotional presentations to aid the marketing process during stakeholder meetings.

Jun 2020 – Jul 2020 · 1 mo · Lahore, Punjab, Pakistan

• Conducted numerous educational seminars and sessions for students as part of volunteer work.
• Played a crucial role to help students get to the top, and leading institutes across Pakistan.
• Mentored a number of students as a career counselor.

Sep 2019 – Sep 2020 · 1 yr · Lahore, Punjab, Pakistan

• Registered several teams and individuals for various events and mega-events including FiLUMS.
• Managed to keep a track of the registrations during each event.
• Worked as teams, and managed to get the work done under strict time constraints.