Apr 2018 – Apr 2021 · 3 yrs · Gurugram, Haryana, India

• Led a 4 member team in developing strategic partnerships for FREND towards its goal of enabling digital literacy and economic independence including fostering entrepreneurship among woman in rural India . The partnerships we secured were across both commercial and social organisations in the spaces of IT, research, Financial Products, FMCG and an international .org amongst others. Once the partnerships were secured, we lead client relations client via regular reporting including compliance, financial and project operations and end of project reporting.

Oct 2016 – Apr 2017 · 6 mos · Gurugram, Haryana, India

• The 6 month project gave me the opportunity to work on 3 product areas critical to GMS India. Worked extensively with cross functional teams and under the stellar leadership of the Director for GMS India.
• Project 1 :
• Objective : Build a sales framework for advertisers with global business interests.
• Methodology :
• 1. A deep dive into business helped identify the opportunities that needed to be addressed.
• 2. Secured cross functional leadership buy-in into the presence of the opportunity.
• 3. Enablement of sales teams to draw insightful data points to take to advertisers for deeper impact.
• 4. Built and maintained sales rigour with individual sales teams through actionable portfolio insights.
• Impact: Built a sustainable model which drives significant business growth and achievement on internal sales metrics
• Project 2 :
• Objective: Pilot adoption of local language advertising with the GMS sales teams.
• Methodology :
• 1. Interface with product team to define offering for piloting sales teams.
• 2. Identify teams best positioned to pilot basis advertiser fitment.
• 3. Led a cross functional working group with representation from sales and product to build inputs used to design communication for acquisition teams.
• 4. Consolidated fragmented product narratives and fact packs to create a comprehensive sales pack for pilot.
• 4. Shared actionable feedback from the pilot with product teams.
• Impact : The pilot brought up recommendations towards sales best practices and systemic modifications which were taken up for implementation towards a stronger product proposition.
• Project 3 :
• Objective : SWOT analysis of the Brand ecosystem for GMS India
• Methodology :
• 1. Secured detailed understanding of our offering through detailed interaction with APAC product teams.
• 2. Detailed understanding of realities of Brand selling from all GMS sales teams including cross functional teams.
• Impact : Findings delivered to business head to drive internally with global/cross functional teams.

Jan 2011 – Feb 2015 · 4 yrs 1 mo

• Vice President – Program Management
• Seven3Rockers Technologies Pvt. Ltd - May 2014 – February 2015
• Define and structure overall business strategy in consultation with CEO
• Lead new business projects from conceptualization to launch though the relevant business verticals
• Program Manage existing businesses for revenue attainment and cost efficiencies
• Facilitate staffing
• Lead – Business Development and Client Experience
• Seven3Rockers Technologies Pvt. Ltd - December 2012 – May 2014
• Monetizing our Social Media Assets (celebrity pages) through about 10 multinational brands
• Designing and Operationalizing all Digital Plans through cross functional teams
• Business Operations for our celebrity chat product, detailed under
• Successfully launched a first of its kind integrated Digital Program for a leading “Charity Donation” Program
• Lead – Business Development and Client Experience
• vRock Mobile Communications Pvt. Ltd - January 2011- December 2012
• Led launch of maiden programs (Celebrity Chat and Voice Blogs) at 140% revenue attainment in year one
• Maintained cost efficiency for both programs and contracting with talent for the programs
• Continued running the programs at an average ROI of average 25%
• Lead core team that worked on operator expansion including commercial, product and delivery

Sep 2007 – Mar 2011 · 3 yrs 6 mos

• Wealth Manager to High NetWorth NRI clients. Primary responsibility was to structure, build and grow wealth portfolios for Bank clients through investment products available in India,Singapore and Dubai.

Jan 2002 – Jan 2007 · 5 yrs

• 2002 - 2005 : Relationship Manager to High Networth Non -Resident clients growing wealth portfolios and liability accounts.Responsibilities also included growing the Non-Resident liability book for the Pune region through the 12 bank branches.
• 2005 - 2006 : Personal Banker Authorizer at a 50 cr branch.Responsibilities included sales and operations deliverables of the branch.Essentially functioning as a second-in-command to the Branch Manager responsible forr self and branch sales targets (assets and liabilities) and operation handling.
• 2006 - 2007 : Personal Banker Authorizer at a 500 cr branch.Responsibilities included sales and operations deliverables of the branch.Essentially functioning as a second-in-command to the Branch Manager responsible forr self and branch sales targets (assets and liabilities) and operation handling.