Shailey Arora

CEO

Delhi, India17 yrs 2 mos experience
Most Likely To SwitchHighly Stable

Key Highlights

  • Expert in eSports and Digital Sales strategies.
  • Proven track record in managing government marketing campaigns.
  • Strong background in integrated marketing across multiple platforms.
Stackforce AI infers this person is a Marketing and Advertising expert with a focus on Digital and Integrated strategies.

Contact

LinkedIn

Skills

Core Skills

EsportsDigital SalesClient ServicingIntegrated MarketingDigital MarketingPublic Relations

Other Skills

Gaming IndustryMedia & EntertainmentSports MarketingContent MarketingSocial StrategyIntegrated CampaignsB2B MarketingATL and BTL campaignsPR and Corp CommDigital and Social Media MarketingClient HandlingSales and StrategyMarketing CommunicationsOnline MarketingSEO

About

Experienced marketer and brand custodian, with a demonstrated history of working in the marketing and advertising industry. Skilled in agency relationships to drive revenue, Sales and Strategy with a Masters in Business Economics from Apeejay School of Marketing.

Experience

17 yrs 2 mos
Total Experience
1 yr 6 mos
Average Tenure
3 yrs
Current Experience

Jioads

Assistant Vice President

Jun 2023 – Present · 3 yrs · Delhi, India

Rusk media

Head of Agency Relationships

Aug 2022 – Jun 2023 · 10 mos · Delhi, India

eSportsGaming IndustryMedia & EntertainmentSports MarketingDigital Sales

Viacom18 media private limited

Head of Agency Relationship | Sales Strategy @ VOOT

Jan 2022 – Aug 2022 · 7 mos · Gurugram, Haryana, India

Hotstar

Senior Manager - Digital Sales

Sep 2018 – Dec 2021 · 3 yrs 3 mos

Mindshare

Partner - Client Leadership

Dec 2016 – Sep 2018 · 1 yr 9 mos · Gurugram, Haryana, India

  • Managing government businesses/cluster, with varied experiences on assignments across International & Domestic campaigns. Liason with senior officers for work & strategy. An integrated experience across media platforms (Digital, TV, Print, radio, Online Reputation Management & Influencer Management).
  • Brands managed:
  • Make In India, Department of Indsutrial Policy & Promotion (Ministry of Commerce, Government of India)
  • J&K Tourism (Government/Tourism)
  • PriceWaterhouse Coopers
  • Center for Social and Behavior Change (CSBC), for various Government campaigns

Cheil india pvt. ltd.

2 roles

Account Director

Mar 2015 – Jun 2016 · 1 yr 3 mos · Gurugram, Haryana, India

  • Content Marketing
  • Social Strategy
  • Digital Marketing
  • Integrated Campaigns (ATL, BTL & Digital)
  • B2B Marketing
  • Client Servicing
Content MarketingSocial StrategyDigital MarketingIntegrated CampaignsB2B MarketingClient Servicing

Associate Account Director - Content / Digital

Jun 2013 – Feb 2015 · 1 yr 8 mos · Gurugram, Haryana, India

  • Content Marketing
  • Digital Marketing
  • Client Servicing
  • ATL and BTL campaigns
  • B2B marketing
Content MarketingDigital MarketingClient ServicingATL and BTL campaignsB2B marketing

Nivio

Marketing & Social Guru

Nov 2011 – Jul 2012 · 8 mos · Gurugram, Haryana, India

  • Managing PR and Corp Comm for 4 countries
  • Digital and Social Media Marketing
PR and Corp CommDigital and Social Media MarketingDigital MarketingPublic Relations

Creative lipi webtech pvt ltd

Manager - Marketing

Apr 2011 – Nov 2011 · 7 mos · Noida, Uttar Pradesh, India

  • Digital Marketing and Client Handling
Digital MarketingClient Handling

Bharti airtel limited

manager - internal communications

Apr 2010 – Apr 2011 · 1 yr

Ibm india

Consultant - Strategy & Change (Marketing)

Sep 2008 – Apr 2010 · 1 yr 7 mos

Hcl comnet limited

Sernior exec - Corp Comm

Jan 2006 – Jan 2007 · 1 yr

Education

Apeejay School of Marketing

Masters in Business Economics — Econometrics and Quantitative Economics

Jan 2004 – Jan 2006

Delhi University

B.A. (Hons.) Journalism — Journalism

Jan 2000 – Jan 2003

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