Jan 2025 – Sep 2025 · 8 mos · Bengaluru, Karnataka, India · Remote

• Led end-to-end design for enterprise apps marketplace, delivered secure, intuitive experiences and aligned cross-functional teams through workshops.
• Drove App Store vision across products, enabling seamless app discovery and install, and shaping cohesive UX for different users and org admins.

Jul 2022 – Jan 2025 · 2 yrs 6 mos

• Drove launch of India’s first instant discount fashion card, aimed to create revolutionary impact and set a new industry benchmark.
• Led initiatives in Merch, Search, Recommendation, and Personalisation, advancing Myntra’s ‘best-in-class shopping experience’ vision.
• Directed “M-Express+” feature to boost platform speed perception of the Myntra platform across multiple Tier 1 and Tier 2 cities.

Oct 2021 – Oct 2022 · 1 yr

• Led “Acquisition” charter to create the first magical experience for first-time users; launched 14 features that tripled acquisition from ~1 to ~3%
• Owned “Coupon” charter to strengthen price perception for return users, launched 4 features and increased coupon usage by 1.89%

Dec 2019 – Oct 2021 · 1 yr 10 mos · Mumbai Metropolitan Region

• Designed and delivered ‘beyond the pill’ consumer-centric products. Often lead a small team of designers and researchers across multiple healthcare projects.
• Managed 2 consumer-centric products as a Project design lead. (An Insurance app and A Cancer treatment & management app)
• Drove design vision for consumer-centric products and collaborated in workshops to present the design vision for stakeholders’ buy-in.
• Led the UX and front-end development for 2 websites. Responsibilities included creating Information architecture, Lo-high fidelity wireframes, Interaction design, and a framework for responsiveness across multiple devices.
• Produced video teasers to showcase the product design work at world-renowned design awards, internal employees, and stakeholders.

Nov 2018 – Nov 2019 · 1 yr · Austin, Texas Metropolitan Area

• Designed end-to-end user experience for the product “5411”.
• Conceptualized design solutions, developed personas, user flows, responsive web UI, and animation videos. Collaborated with multiple teams to incorporate feedback. Conducted user testing and iterated prototypes which resulted in increasing the signup rate by 67%.
• Drove the design vision and delivered a PoC for Kafka-based product. Developed product explaining animation videos which increased the target users’ visit by 28% to the portal website. Videos were presented and appreciated at the stakeholder’s meetings, conference at Boeing.

Mar 2018 – May 2018 · 2 mos · Greater Chicago Area

• Designed the best user experience possible for the mobile app where the user can interact with recent purchases.
• Conducted the user acceptance testing with 34 users and revamped the UI based on the feedback, this resulted in increasing our user acquisition rate by 2X over a short period.

Aug 2016 – May 2018 · 1 yr 9 mos · United States

• Ranked amongst the top TA across the university with over 50000 students enrolled
• Guided and critiqued the work done by freshman and junior students. Facilitated support during research and ideation.
• Provided the technical expertise for digital prototyping by helping the students in one-on-one sessions on Adobe Creative Suite.

Jul 2015 – May 2016 · 10 mos · Bombay

• Helped the team in improving the ‘doctor-patience relationship’ by digitizing the whole user experience.
• Conducted stakeholder interviews, built personas and UI for the mobile platform. This led to a successful beta product launch and user testing.
• Identified opportunities for surveillance cameras by studying the existing user experience and optimized the app prototypes. This resulted in seed funding for focus group testing and building a user interface with the product team.

Jul 2014 – Jun 2016 · 1 yr 11 mos

• Worked in DIS to deliver best in class products and experiences.
• Proposed and designed a payload bay for a Lighter Than Air system by collaborating with LTA Lab.
• Developed a mathematical model for a tether.