Jan 2023 – Jan 2024 · 1 yr · Sunnyvale, California, United States · Hybrid

Jan 2022 – Jan 2022 · 0 mo

• Paytm (backed by Softbank) pioneered the Digital Revolution in India and became the country's top Payments App. The platform powers over 20 million merchants and businesses to accept digital payments, while more than 300 million Indians use the Paytm app to pay for their purchases, bills, recharges, and other services. With Paytm, users can easily send money to friends and family and book tickets for movies and travel.
• As the lead for the e-wallet spends business at Paytm, I was responsible for managing a portfolio of USD 1.6B and 30M monthly active users. I successfully drove the e-wallet share of payments through targeted campaigns and cross-selling efforts on the Paytm app. I worked on initiatives and product enhancements to increase usage of wallet on 3rd party merchant apps and offline channels.
• Overall, my role involved a blend of strategic planning, data analysis, and execution skills & cross functional team management.

Jan 2021 – Jan 2022 · 1 yr

• Flipkart (part of Walmart International) is one of India's largest e-commerce companies, with over 350 million customers and a product coverage of over 150 million across 80+ categories. It is a part of the Walmart-owned Flipkart Group.
• I managed the affordability charter for the Large Appliances division through a variety of product initiatives. During my time there, I successfully launched key capabilities to improve the customer experience and increase affordability.
• I launched a product exchange capability for several verticals, making products more affordable for customers and aiding their buying process. This initiative helped to increase customer satisfaction and loyalty, while also driving business growth for Flipkart.
• I launched a last mile doorstep product reassessment capability, which helped improve the pick rate and accuracy of exchanged products. This initiative was a critical component of our customer service strategy, and it helped us to maintain high levels of customer satisfaction and retention.

May 2020 – May 2021 · 1 yr

• OYO (backed by Softbank) is a global platform providing technology products and services to empower entrepreneurs and small businesses in the hospitality industry. With over 157K hotel and home storefronts across 35 countries, OYO offers customers easy-to-book, affordable, and trusted accommodations.
• The company's investors include SoftBank Group, Airbnb, and China Lodging Group, among others.
• I led the development of strategic product solutions to tackle challenges related to cancellations. My work involved introducing product features and implementing changes to reduce cancellations, including the launch of a discount pop-up and saved state timer.
• Additionally, I revamped the consumer cancellation journey by identifying the challenges faced by customers and providing effective solutions. Through these efforts, I helped improve the cancellation process and drive revenue growth for the company.

Oct 2019 – Apr 2020 · 6 mos

• I was responsible for driving occupancy growth for properties in the US and Canada through OTAs like Expedia and Booking.com. I developed channel strategies, including pricing, promotions, and distribution, for a portfolio of 350 properties.
• Additionally, I created an RCA framework that led to a 41% increase in occupancy for a declining portfolio. Furthermore, I developed a framework for increasing the occupancy of new properties, resulting in a 50% increase in occupancy. Lastly, I developed a bidding algorithm for TravelAds, a platform to run ads on Expedia, which delivered an 8:1 ROI.

Apr 2018 – May 2019 · 1 yr 1 mo · Mumbai, Maharashtra, India · On-site

• I played a key role in driving the success of the company's biggest marketing campaign through a combination of ATL & BTL activities. I contributed to the campaign's strategy and execution, which included events, brand engagements, brand associations, and PR activations.
• Additionally, I was responsible for designing and executing the launch of a major project, which involved planning and negotiating media spends across various mediums. Through my efforts, I helped to develop effective content and communication strategies.

Apr 2017 – Jun 2017 · 2 mos · Gurugram, Haryana, India

• During my MBA internship at Bain as a Management Trainee, I demonstrated my exceptional skills in strategy development and data analysis. I led the development and maintenance of a dedicated General & Administrative Center of Excellence to assist clients in accomplishing specific goals, while collaborating with cross-functional teams to ensure effective project delivery. I utilized Tableau to evaluate visualizations of market metrics for various industries across sectors and presented results to concerned stakeholders. My contributions led to improved decision-making processes and helped clients achieve their business objectives.

Feb 2017 – Feb 2017 · 0 mo · Greater Delhi Area

Dec 2016 – Feb 2017 · 2 mos

• Conducted consumer surveys to gain understanding into what drives the consumers to websites and whether flash sales is an attractive model.
• Worked with the digital acquisitions team and conducted market research to understand the consumer acquisition process along with their happy moments and aspirations that they have when they interact with Airtel through different media.
• Worked on filing the first ever patent by Airtel.

Dec 2016 – Jan 2017 · 1 mo · Mumbai Metropolitan Region

• Researched and identified blue oceans for TOI for market expansions by collecting data points via cold calling and client visits of a relevant customer base
• Worked on increased order efficiency through development of enhanced techniques and increased vendor contact

Jun 2014 – Sep 2015 · 1 yr 3 mos · Gurugram, Haryana, India

Jul 2013 – Mar 2014 · 8 mos · Nagothane

Jul 2012 – Dec 2012 · 5 mos · Greater Noida