May 2024 – Apr 2025 · 11 mos · India · Remote

• Worked on reducing FinCrime complaints
• Worked on rationalising cost by reducing unnecessary upstream incidents escalated to FIU

Jun 2022 – May 2024 · 1 yr 11 mos · Jaipur, Rajasthan, India

Feb 2020 – Jun 2022 · 2 yrs 4 mos · Gurgaon, India

• Moto Product -
• Responsible for maximizing demand generation through pricing and incentives optimisation
• Delivered 15% improvement in spends efficiency through multiple A/B promo experiments
• Launched 0% commission model for supply
• Sedan Category
• Launched GoSedan, a mid-tier product to expand the Sedan category from Premier only
• Launched new Premier with focus on low cancellations

Dec 2018 – Feb 2020 · 1 yr 2 mos · Gurgaon, India

• P&L owner for Premier category for 15+ cities in INSA; 50%+ GMV growth in CY’19
• Responsible for budgeting, planning, partnerships, and overall strategy for the product
• Delivered 20% growth in rider up-sell, 10% higher earnings for drivers
• Promoted to Senior Regional Ops Manager in 1 year for top quartile performance

Mar 2018 – Aug 2018 · 5 mos · Mumbai Area, India

• Managed 5 member Analytics team to deliver key business numbers and reports
• Initiated deep analytics and machine learning projects aimed at delivering actionable insights
• Devised 5 year valuation projections to devise long term vision and strategy

Aug 2016 – Jan 2018 · 1 yr 5 mos · Mumbai Area, India

• Projects Undertaken -
• 1.Sales Growth - Retail Client
• Engaged to drive customer penetration led same store sales growth for >100 supermarkets
• Devised consumer centric strategy by analysing inputs from competition and VoC
• Strategic interventions carry a potential top-line impact of 20-30% for all stores
• 2. Digital Design – Home Loan Client
• Re-imagined a digitally enabled end-to-end value chain and customer journeys for a major HFC
• Designed a complete tab-based solution to customer HL needs from origination to disbursal
• Achieved 70% reduction in on-boarding time through streamlining of the loan approval process
• Managed multi-functional resources from UX and Business Teams to deliver client solutions
• 3. Pricing Strategy – QSR Client
• Designed pricing strategy for > 20 outlets across India for a QSR (Quick Service Restaurant) client
• Recommendations translated into 5% immediate impact (INR 2 Cr. ) on the top line for Client

Apr 2015 – May 2015 · 1 mo · Bengaluru Area, India

• Project Details-
• Re-engineered the Recording Function process work flow by aligning all the sub-processes, ’15
• Recommendations had a potential of annual savings of USD 37K incurred during the rejections
• Awarded a PRE-PLACEMENT OFFER for the engagement displayed during internship

Jun 2014 – Feb 2016 · 1 yr 8 mos

Jul 2012 – Apr 2014 · 1 yr 9 mos · Gurgaon, India

• Projects Undertaken -
• 1. Email Marketing - Hospitality Client
• Optimized and executed email promotions to drive loyalty for a USD 9B Hospitality Giant
• Worked on SQL and UNICA (Marketing Automation Tools) to deliver the right audience for each CRM campaign
• 2. Attrition Modelling - DTH Client
• Performed regression analysis for USD 340M Indian DTH major to reduce its attrition rate
• Proposal had a potential of 20% reduction in the attrition rate for the Client, in line with the industry benchmark