Mar 2020 – Jan 2021 · 10 mos · Gurgaon, Haryana, India

Mar 2017 – Mar 2020 · 3 yrs

•  Driving the product roadmap with OKRs (Objectives & Key Results) for the global online vacation rental booking experience, focused on the Traveler flow, higher conversion and more ecommerce bookings
•  Collaborating with product marketing and supplier-facing teams to research feature requirements that balance traveler and supplier needs
•  Integrating payment modes and extending payment wallet functionality across US, EU, APAC with increased saved card adoption rate by 100% and card usage by 50%
•  Monitoring and investigating customer feedback, net promoter scores, customer support metrics, and A/B test results with site conversion impacts of over $10M annualized gains
•  Working closely with UX designers to research, design, and test next generation experiences
•  Ensuring projects are clearly defined and properly phased to facilitate timely delivery of functionality for development teams
•  Managing resolution of urgent technical issues while communicating changes to business stakeholders'
•  Leading competitive analysis to identify gaps and opportunities to improve traveler and supplier experience
•  Communicate product launch decisions with executive management teams periodically and gather feedback
•  Leading mentorship programs for team development, skill building for India teams

Apr 2015 – Mar 2017 · 1 yr 11 mos

•  Responsible for execution and delivery of the core Checkout product portfolio across LOBs
•  Collaborated with UX, Engineering and engaged with cross functional teams to drive delivery of customer centric features in agile environment
•  Defined Product roadmap based on analyzed customer behavior and short term & long term vision
•  Developed hypotheses and conducted hundreds of A/B tests on the website improving the user experience & site conversion with annualized GP gains of over $7M
•  Prioritized user stories and manage delivery in release cycles to solve customer’s problem
•  Reviewed product performance across channels, funnels and relevant product metrics
•  Regular communication to business leadership and the organization on product initiatives
•  Engaged with data and user teams to conduct user researches
•  Interfaced with global point of sale teams to understand unique requirements and opportunities

May 2013 – Apr 2015 · 1 yr 11 mos · Gurgaon, India

•  Developed Vendor Management & Order Fulfilment platform – Responsible for conceptualizing & scoping the new platform, workflow design and managing the entire product development cycle across all teams to enhance the seller experience and reducing the order processing cycle time
•  Automated Financial Accounting through SAP-ERP Integration – Responsible for complete integration of order management system with SAP FI module to mitigate financial fraud risks and reduce labour costs.
•  Driving Transactional Mailer strategies – Managed and enhanced mailers for better returns on marketing investment and delivering personalized experience to foster greater customer loyalty. Implemented the GMAIL Actions on transactional mailers.
•  Funnel Optimization – Bring down customer dropouts at different stages of the sales funnel to maximize conversions
•  Managed new Payment options/ Gateways – Worked on new payment mode introduction to provide multiple pay options to wider audience.
•  Courier Priority Manager – Developed module for courier selection and assignment to shipments based on serviceability to manage logistics costs & enhance shipment deliveries.
•  CRM enhancements – Improved CRM with improved capability to track and manage customer escalations
•  Implemented Facebook App for recommending products – App for Facebook users based on their Facebook interactions.
•  Courier API integrations & Affiliate Partner integrations
•  Used Web analytics to strategize, resolve issues and determine impact on product developments
•  Conducted NPS Scoring, Cohort analysis & RFM analysis for Daily shoppers & campaigns delivering insights
•  Developed Decision Tree analysis to optimize discount value for business categories for better operating margins
•  Involved in delivering Business Insights through KPI Scoreboard, GA Dashboards, ComScore reporting & Visual Analytics tool Tableau.
•  Awarded “TIMES ASPIRE” for exceptional performance & contributions towards maximizing operating margins

Nov 2010 – May 2012 · 1 yr 6 mos · Bangalore

• Delivered Customer Insights as part of US CPG/ Retail Analytics and Business Product solutions led by PepsiCo on US Panel data (customer segmentation) interpreted from SAS reports.
• Worked on US Sales team presentations for the CPG clients pulling relevant data from the SAS reports and Market research data from data vendors on various projects for couponing strategies & marketing.
• Led & Mentored team on Automation and Quality assurance & Process Excellence initiatives using SAS, SQL and VBA Macros and measured & tracked suitable metrics for efficiency and effectiveness of business processes.
• Handled Requirements Analysis and responsible for multiple project deliverables, work allocation and managing project deadlines.
• Implemented LEAN tools as part of Business Process Reengineering building client's enhanced and cost effective capabilities saving 200 business hrs/year
• Initiated knowledge management setting up common document repository for all business teams and ensured 'Best Practices' were documented and shared.
• Awarded CSAT(Consumer Satisfaction Award) in July '11 and Jan '12
• Completed 1 Star Ace Lean Certification

Oct 2007 – Jul 2010 · 2 yrs 9 mos · Bengaluru Area, India

•  Managed SDLC lifecycle with Macro and Micro level designs & participated in Business Requirements gathering
•  Prepared estimates for projects, releases and documented System and UAT test plans and results and implementation plans
•  Created and published Impact Analysis document after Business-SME reviews and signoff.
•  Handled SAS Financial reporting generating business level reports based on business requirements
•  Initiated Performance evaluation & Code optimization of SAS codes and SQL
•  Managed technical documentation on processes/domain knowledge
•  Led KT sessions on SAS for cross-functional teams using JCLs and shared papers on SAS techniques to improve coding performance
•  Performed Financial validations on derived consumer datasets standardizing the operating procedures
•  Analyzed & monitored performance and profitability of the Unit Values databases on Mainframes
•  Experience on Data-warehousing tool Informatica as part of adhoc reporting
•  Awarded Thanks Award for year 2009-10