Apr 2024 – Dec 2024 · 8 mos · New Delhi, Delhi, India · On-site

• Creating Brand Identities and Packaging Designs for several beauty, skincare and luxury brands.
• Designing Logos, Visual Identity Systems, Creating KLDs and tech files for print.
• Designing Booth Concepts and Graphics for showcase events.

Aug 2022 – Mar 2024 · 1 yr 7 mos · Noida, Uttar Pradesh, India

• Designing solutions for multiple brands. Planning and strategising marketing campaigns, Positoning brands, creating touchpoints including packaging, and brand marketing materials resulting in increased brand awareness and customer engagement.
• Partnered with cross-functional team members on the execution of creative assets for web, email, social media, and print, ensuring consistent and high-quality visual output resulting in successful launches of new products and increase in engagement across channels.
• Created channel-specific templates to increase efficiency in ongoing asset production, reducing turn around times. Also Integrated Gen AI into the workflow to fast-track projects and utilitze resources efficiently. Implemented a new project management system that improved team productivity and streamlined workflows
• Developed brand guidelines and visual identities for multiple brands, resulting in a cohesive brand language and an increase in brand recognition and recall.
• Designed Book Layouts and Covers for several books under BluOne Ink Publication.
• Lead a team of designers to deliver projects for multiple brands. Communicating with stakeholders and creating design briefs for the team.
• Planned Ads, Email, and Social Media campaigns for multiple brands.

May 2021 – Dec 2021 · 7 mos · Bengaluru, Karnataka, India · Remote

• Assisted with various book design projects and gained hands-on experience in publishing design.
• Designed Book Layouts and Book Covers, and created Illustrations.
• Designed Website UIs.

Nov 2021 – Jul 2022 · 8 mos · Bengaluru, Karnataka, India

• Designed marketing materials and created visual content and brand identities to support various marketing initiatives resulting in increased brand awareness and lead generation.
• Designed Brand Identities for Fishgram, Meativorous and mmmeat. Designed Packagings for fish, meat, and egg products.
• Conceptualized and designed social media campaigns resulting in an increase in social media engagement.
• Developed and maintained brand guidelines, ensuring consistency across all visual assets.
• Collaborated with product team to create UI assets for Fishgram app.
• Supported Sales and Marketing by creating Assets for App listings, Flyers, Hoardings, Banners and other marketing material to help in sales growth.

Nov 2019 – Aug 2020 · 9 mos · Noida, Uttar Pradesh, India

• UX Research and UI design for web and mobile applications.
• Designed an MVP application "Nibbin" end-to-end. Conducted UX research, created personas, wireframes, UI design, and created Style Guides.
• UI Design for HRIS application for a US managed healthcare brand.
• Maintained and created Asset libraries for different brands.

Jun 2019 – Oct 2019 · 4 mos · Greater Delhi Area

• Designed social media posts and email newsletters resulting in increased brand awareness.

Aug 2018 – May 2019 · 9 mos · New Delhi Area, India

• Worked on Digital Design, Advertising, Branding and Packaging

Dec 2016 – Apr 2017 · 4 mos · Greater Delhi Area

• Trained in all four core departments of the hotel