Jan 2025 – Nov 2025 · 10 mos · Remote

• Over the past 6 years, I’ve worked closely with the trading community, gathering feedback on their biggest pain points post-COVID scattered tools, steep learning curves and a lack of trust in analytics.
• That insight led me to partner with our CEO to start building TradeProbe, a trader-first platform designed to simplify workflows and deliver actionable insights.
• As a Product Lead, I’m:
• 1. Designing and handing over dashboards, scanners, journaling, backtesting, and analytics modules — from Figma systems to dev-ready handoffs.
• 2. Leading AI-driven insights and advanced data visualizations that make market data clear and actionable.
• 3. Co-owning GTM and marketing strategy, aligning product design with brand campaigns.
• 4. Supporting leadership with fundraising strategy to strengthen growth and positioning.
• TradeProbe is more than a product. It’s a growing ecosystem shaped by real trader needs, where design, product and AI come together to redefine trading intelligence.

Jan 2023 – Jan 2025 · 2 yrs · Dubai, United Arab Emirates · Remote

• I have been driving design solutions for innovative digital products across various domains. My role involves leading the end-to-end design process, collaborating with cross-functional teams, and delivering user-centric experiences for Web3, fintech, and e-commerce platforms.
• Key Projects:
• 1. Cryptoweekly:
• Designed an intuitive platform for tracking cryptocurrency trends, news, and updates.
• Developed a user-friendly interface that ensures seamless navigation and access to real-time data.
• Implemented responsive designs tailored for both web and mobile experiences.
• 2. Derec:
• Building a Web3-powered job board that integrates on-chain scoring to evaluate candidates based on their blockchain activity (NFTs, DeFi, DEX, POAPs, and more).
• Designed an innovative referral and reputation system using tokenized incentives, ensuring trust and credibility in the recruitment process.
• Collaborating with developers to create scalable designs that cater to recruiters, HR professionals, and Web3 enthusiasts.
• Achievements:
• Successfully designed Phase I and in the development phase a job board with integrated on-chain scoring, providing unparalleled transparency for recruiters and job seekers.

Feb 2022 – Jan 2023 · 11 mos · London Area, United Kingdom · Remote

• Website & Marketing Deck: Redesigned the website and investor pitch deck, increasing visitor engagement by 35% on the website.
• Terablock V2 Dashboard: Overhauled the crypto investment dashboard, reducing user task completion time by 40% and enhancing scalability.
• Mobile App Design: Led the mobile app design, achieving a 25% boost in user retention through improved workflows and usability.
• Managed a team of 3 designers, collaborating with engineers and stakeholders to deliver solutions that aligned with business goals and drove platform adoption in the crypto space.

Aug 2021 – Feb 2022 · 6 mos · Bengaluru, Karnataka, India · Remote

• EazyDiner (FoodTech): Designed and optimized web and mobile interfaces, improving user engagement by 30% through user research and data-driven design principles.
• MedTrack (Healthcare SaaS): Collaborated with cross-functional teams to develop and implement a cohesive design system, ensuring a consistent and efficient user experience across platforms.
• EduConnect (EdTech): Spearheaded the creation of a design system with the team and utilized Hotjar analytics to track clicks, scrolls, and user retention. Refined UX solutions based on insights, enhancing user satisfaction and reducing navigation time by 25%.

Jun 2020 – Jul 2021 · 1 yr 1 mo · Delhi, India · Remote

• Designed and launched NFTFN.xyz, a perp trading platform, leading end-to-end UX/UI processes (user research, wireframes, prototypes, testing) to deliver an intuitive Web3 experience.
• Optimized trade workflows and user journeys, enhancing accessibility for diverse users; designs and prototypes showcased at the Dubai Metaverse Assembly.

Dec 2019 – Present · 6 yrs 6 mos

Oct 2019 – May 2021 · 1 yr 7 mos · Jalandhar Area, India · Remote

• It is a technical organization of Lovely Professional University.
• Designed the logo and developed the complete website for the organization, establishing a cohesive brand identity.
• Led the design team for departmental operations and events, ensuring high-quality deliverables and consistent visual communication.
• Designed promotional materials for all events, boosting engagement and attendance.
• Conducted design workshops for students, helping them develop industry-ready skills in UX/UI design.

Aug 2018 – May 2021 · 2 yrs 9 mos · Remote

• Designed 20+ projects, including websites, web apps, mobile apps (iOS & Android), PWAs, and pitch decks across industries like fintech and food delivery, driving user engagement and conversion through strong UX/UI strategies.
• Led the end-to-end design of the Qaddoo app (Android & iOS), conducting deep Tier 2 & 3 market research and implementing a referral program (Qoins), resulting in 29,000+ new users annually.
• Delivered key projects such as Nigp, Pimcore client projects, ContentHubGPT Web App, MyLocalRx and websites like Zorang.com, Denaurlen and Updeed.

Apr 2017 – Mar 2018 · 11 mos · Alwar, Rajasthan, India · Remote

• Designed Dealer's websites and researched for classified website carweek.com(live for US citizens) which was also designed from scratch.
• Participated in stakeholder meetings with cross-functional team along with gathering business requirements from US Product Team.

Dec 2016 – Mar 2017 · 3 mos

• Conducted Market and User Research on the target audience and used it under the leadership of other senior designers to provide solutions.
• Designed presentations and print materials for the marketing and sales team.
• Learn about A/B Testing, Field Research and how iterations work.
• Did ground-level User Research with children aged between 8-14 years to design quizzes according to their curriculum needs.