Apr 2025 – Dec 2025 · 8 mos

• At CricBuzz11 (April 25 - Aug 25)
• Launched 2 0→1 features and spearheaded creative & research initiatives for the Cricbuzz11 - Cricket Fantasy app, a Dream11 subsidiary
• Designed & streamlined the in-app creative process between vendors and internal stakeholders
• Reduced TAT by 75% by standardising banner templates/assets with JSON styling and building a custom GPT
• Launched “Upload Team,” driving 8% of total teams created per match vs. 2–3% projected
• Drove research initiatives and developed a plan for data-informed product decisions
• Identified app sunset touchpoints and designed assets
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• Presently at Dream PLAY (Sept 25- Dec 25)
• Worked on Core flows - Login/signup, report, slot selection for partner courts, tournament report for the MVP of Dream PLAY for Padel.
• Worked on enhancing the report using an extensively elaborate video player with milestones of shots
• Set up a base atom and component level style guide using tokens to help team maintain consistency in designs
• Conceptualised and worked on complex Lotties using motion design tools
• Created complex vision-level prototypes for demo which led to 100% conversion to acquire potential customers for the product.
• And ofc started playing padel!

Oct 2023 – Apr 2025 · 1 yr 6 mos

• Led product design & research (consumer + trainer) for PLAY, growth, transform also worked with CenterOps, Sales Portal, menber experience. (Worked in every pod)
• Revamped & launched 6+ core features on the cult.fit app and internal tools, improving usability & engagement
• Drove 3+ 0→1 product initiatives, directly contributing to fitness & sports revenue growth.
• Built a scalable skill assessment framework for badminton, enabling better partner matching for cult PLAY members
• Led research and usability testing with users & stakeholders, uncovering behaviours, mental models, and pain points to generate insights and validate seamless experiences
• Founded & led the internal badminton club to foster culture and team bonding

Aug 2022 – Jul 2023 · 11 mos

• Part of BYJU'S Classes Team [Laid off from my first ever job]
• Designed and Shipped 5+ features with improved user experience across web and native app
• Built and led architecture, wireframes and flows 0-1 product unification app across BYJU’S products
• Built and Shipped 3+ features (0-1) to increase customer engagement

Jan 2022 – Jul 2022 · 6 mos

• Explored gamification and implementation of product gamification systems
• Conducted user research to understand behavioural and attitudinal changes in students from grades 4-12 during the COVID-19 pandemic
• Conceptualised and developed a holistic profile system for initiating and increasing student-to-student interaction.
• Conducted multiple rounds of usability and user testing and developed variations for the UI
• My internship project aims to nurture connections and healthy interactions between students and tutors at BYJU’S classes in a fun and exciting manner. The profile system is a detailed profile page with information students would like to know before beginning/attending classes about each other. Pre-class is a detailed profile page with information students would like to know about each other. This could be used to form an initial connection among students based on common interests. Building and nurturing these social connections will not only make the in-class experience more enjoyable and engaging but will also lay the groundwork for other features that involve student-to-student interactions.
• Offered a performance-based PPO at the end of the internship

Nov 2021 – Dec 2021 · 1 mo · Remote

• (Live Project - Team)
• Conducted research case study via remote user interviews with different stakeholders in the Indian Startup Ecosystem
• Created a playbook/framework for building virtual communities for bilateral engagement between startup ecosystems

Jun 2021 – Jul 2021 · 1 mo · Remote

Jun 2021 – Jul 2021 · 1 mo · Pune, Maharashtra, India

• Gathered data points from the users via remote Interviews, Diary Studies and A/B Testing in regional language [Tamil] for clients like YouTube and Google.
• Analysed, interpreted the data into valuable insights and created reports

Oct 2020 – Apr 2021 · 6 mos · Remote

• Built a design system for the platform
• Developed and iterated flows and UIs for the platform
• Platform live since Q3 2021. Used by people from 30+ countries around the world

Jun 2019 – Jul 2019 · 1 mo · Mumbai Area, India