Sep 2024 – Dec 2024 · 3 mos · New Delhi, Delhi, India · Remote

• Designed and developed experiences for a BIS-certified Wooden (MDF) Educational Puzzle Set for toddlers (2+), themed to support early STEAM learning and engagement through user research, persona development, task analysis, and journey mapping. Incorporated child-centric UI/UX principles including tactile feedback, intuitive affordances, and age-appropriate interaction design.
• Led visual and interaction design for Playnation, creating intuitive character illustrations, modular puzzle layouts, and laser cut paths. Prioritized usability for both children and parents through visual storytelling, affordance-focused design, and memory retention strategies, enhancing engagement across touchpoints. Conducted market research and user studies, refined product features through iterative prototyping and feedback loops, and designed packaging and instruction UX to ensure a delightful unboxing and onboarding experience.
• Optimized design assets for both physical and digital channels to enhance brand trust and increase conversion rates. Collaborated with Wood-O-Plast to successfully launch the product in market, integrating sound and visual enhancements, QR-based digital content access, and interactive learning layers to elevate the multisensory experience. Applied principles of cognitive load reduction and inclusive design to improve usability, retention, and overall customer satisfaction across print, physical product, and digital discovery touchpoints.

Dec 2023 – Jun 2025 · 1 yr 6 mos · New Delhi, Delhi, India · On-site

• Led end-to-end product design for a portfolio of products (Mega Crystal & Earth Science Kit, Girl’s First Science Kit, My Gross Body Science Kit, Little Sparks Early Learning Toys) with a focus on digital user experience, resulting in a 95% increase in user satisfaction. This included user research, persona development, wireframing, high-fidelity prototyping, and usability testing.
• Designed and implemented responsive UIs for web platforms (Mega Crystal & Earth Science Kit, My Gross Body Science Kit) utilizing scalable design systems, reusable components, and adaptive layouts to ensure cross-device consistency.
• Drove product strategy and execution efficiency by conducting stakeholder workshops and fostering close collaboration with cross-functional teams (product managers, developers, marketers) to align business goals with user-centered design solutions, resulting in 100% on-time product delivery.
• Conducted market and competitor analysis, created user journey maps, and implemented iterative feedback loops for key products (Girl’s First Science Kit, My Gross Body Science Kit) leading to a 95% increase in both product usability and user engagement.
• Enhanced product accessibility by integrating WCAG principles into the design process and conducting interface audits for Little Sparks Early Learning Toys, ensuring usability across diverse user groups.

Jun 2023 – Aug 2023 · 2 mos · New Delhi, Delhi, India · Hybrid

• Led user-centered research including observational studies, caregiver interviews, and stakeholder mapping to uncover behavioral insights, aligning toy design with cognitive development stages and enhancing child-product interaction.
• Applied UX design principles to create intuitive and engaging early learning puzzles by integrating visual hierarchy, affordances such as finger holes, and storytelling elements to improve usability and boost educational impact by 60%.
• Translated research findings into tangible prototypes and production-ready assets using CAD and CorelDRAW, optimizing for clarity, accessibility, and manufacturability. This ensured smooth user flow from packaging to play while reducing production inefficiencies by 10%.

May 2023 – Aug 2023 · 3 mos · Noida, Uttar Pradesh, India · On-site

• Spearheaded user research and market surveys to improve ergonomics, aesthetics, and interaction for ride-ons, resulting in a 70% increase in engagement and an 87% boost in user satisfaction. Enhanced tangible product experiences through sound and visual design, improving user interaction and driving higher sales conversions.
• Directed UX and visual design for product interfaces and Toy Biz (Asia’s largest toy exhibition), optimizing both digital presence and physical interactions. Integrated tactile, auditory, and visual enhancements to align with STEAM principles and boost multi sensory engagement.
• Collaborated cross-functionally with design, engineering, and marketing teams to implement user-centered strategies, refine onboarding, and ensure consistent brand experience across physical products and digital platforms.

Jun 2022 – Aug 2022 · 2 mos · Indore, Madhya Pradesh, India · On-site

• Conducted user behavior research and trend analysis to create user personas and journey maps, informing design decisions that aligned product interactions with user expectations and emotional responses.
• Designed user-centric jewelry tooling and product experiences for clients including Titan, ensuring intuitive interactions, visual storytelling, and brand alignment through ergonomic and aesthetic considerations.
• Explored and prototyped tactile interactions using sustainable materials like coconut shells, wood, and metal, enhancing the sensory experience and emotional engagement, while improving sustainable integration by 40%.