Jul 2024 – Present · 1 yr 11 mos

Aug 2023 – Jul 2024 · 11 mos

• Projects:
• > Designed and developed multiple campaign performance attribution pipelines tailored for different sets of campaigns
• > Created a robust migration plan and led the transition of workflows from Composer to BigQuery Dataform, following best practices
• > Built data quality and monitoring dashboards to track reporting accuracy and resource utilization
• > Automated weekly business report generation processes to track campaign performance efficiently
• > Implemented automated business update emails with summaries of pipeline runs for key reporting workflows
• Organizational activities:
• > Stakeholder Engagement | Tracked activities and conducted MBRs for multiple streams
• > Training Mentorship | Developed capstone project use cases under the DDR program for freshers
• > Training Program | Mentored interns as part of the internship program and conducted training sessions for multiple batches
• > Solutioning | Completed self-paced internal training and contributed to creating proof of concepts (POCs) for new client engagements
• > Community Involvement | Engaged in multiple industry events and conferences on Databricks, Snowflake, Google Cloud, and Azure, staying current with emerging technologies

Jul 2022 – Jul 2023 · 1 yr

• Projects:
• > Designed and developed an optimized storage and processing solution from scratch, including scaling factors, to generate campaign performance reports across different levels of data marts
• > Implemented Quality Control frameworks to monitor changes in reporting metrics
• > Worked on measurement pipeline for tracking instore network impression metrics and created granular level reporting tables to track campaign performances
• > Worked on the design and development of schema architecture for a web tool that enables monetization of banner ads
• > Assisted in migrating the price recommendation engine pipeline from development to production
• Organizational activities:
• > Pre-onboarding | Facilitated connections with new joiners to share the organization's work culture
• > Team building | Supported the People Success team by organizing fun activities to engage the internal team
• > Marketing content | Contributed insights to articles on data engineering for the internal compendium
• > Certification | Completed Co.dx tech leads - DevOps program

Jun 2020 – Jun 2022 · 2 yrs

• Projects:
• > Created various attribution logics to rightly credit campaigns across various channels to measure campaign performance for an American multinational home improvement retailer.
• > Developed a product cockpit (visibility of all analytics products) for an American multinational manufacturer of confectionery, pet food, and other food products.
• > Worked on the design and development of user stories for an Internal operational management tool (resource management and sales operation)
• Organizational activities:
• > Talent Acquisition | Contributed to hiring new talents under the campus hiring program.
• > Azure Bootcamp | Conducted Azure training for the Internal engineering team.
• > Co.ach (Mentoring) - DDR | Provided guidance & support as a mentor under the DDR program for freshers.
• > Learn from home | Completed PowerBI, Looker under the LFH program

Jan 2020 – May 2020 · 4 mos

• > Underwent training on an end-to-end analytical project lifecycle from business understanding to product development.
• > Using exploratory data analysis and machine learning techniques, we created a promo optimizer model for an American video rental company to optimize promotion costs and maximize ROI.