May 2024 – Apr 2026 · 1 yr 11 mos · New York, United States · Remote

• Developed and launched high-impact marketing campaigns for major retail brands including GAP, Express, Tommy Hilfiger, URBN, Jockey, and Tom Ford.
• Built dynamic, personalized customer experiences using JavaScript and Frontend Frameworks, improving engagement and conversion rates across campaigns.
• Designed and implemented custom preference centers, including a highly successful solution for Jockey, enhancing user data capture and personalization.
• Served as the Primary Point of Contact (POC) for HSN, managing campaign execution, troubleshooting, and stakeholder communication.
• Created custom on-site campaign components (modals, banners, overlays) using JavaScript to deliver targeted messaging and promotions.
• Collaborated with cross-functional teams (marketing, design, backend) to deliver scalable and brand-aligned campaign solutions.
• Optimized campaign performance through AB testing, debugging, and continuous iteration.
• Ensured responsive, cross-browser compatible implementations for all frontend deliverables.

Mar 2023 – May 2024 · 1 yr 2 mos · Sydney, New South Wales, Australia · Remote

• Led a team of React developers to build multiple products from the ground up.
• Oversaw frontend architectural design, ensuring scalable and maintainable codebases.
• Managed task delegation and maintained high standards of code quality across the team.
• Collaborated cross-functionally with designers, backend engineers, and product managers to translate business requirements into efficient UI components.
• Implemented SSO in a production system, improving authentication reliability and user experience.
• Championed best practices in React development, contributing to a strong engineering culture.

Dec 2022 – Mar 2023 · 3 mos · Texas, United States · Remote

• Deployed automation bots to virtual machines, ensuring stability and performance in production environments.
• Designed and planned scheduler trees leveraging decision-making algorithms to streamline bot execution logic.
• Coordinated directly with clients to gather requirements, align expectations, and deliver tailored automation solutions.
• Managed the entire lifecycle of bot approvals, from sandbox testing to live environment deployment.
• Contributed to frontend scripting and automation logic integration, bridging the gap between UI behavior and backend automation triggers

Oct 2020 – Nov 2022 · 2 yrs 1 mo · Remote

• Developed full-stack features using React for frontend and Node.js/Express for backend, delivering end-to-end solutions.
• Designed and implemented microservices with event-driven architecture (EDA) and message brokers for scalable, asynchronous workflows.
• Configured Nginx for load balancing, reverse proxy, and caching to improve system performance and uptime.
• Implemented circuit breakers and retries to ensure resilience and fault tolerance in distributed services.
• Built and deployed SSO authentication in production systems, enhancing security and user experience.
• Optimized APIs and database interactions, improving latency and throughput in high-traffic applications.
• Collaborated closely with cross-functional teams to translate business requirements into maintainable and testable code.
• Established best practices in code quality, testing, and CI/CD, fostering a culture of reliable and maintainable engineering.