Athulya Merin Antony

Digital Marketing Specialist

Hyderabad, Telangana, India3 yrs 11 mos experience

Highly Stable

Key Highlights

Expert in strategic and data-driven marketing.
Proven track record in integrated brand communication.
Strong client and stakeholder engagement skills.

Stackforce AI infers this person is a Marketing Professional with expertise in MarTech and integrated brand strategies.

Contact

athulyamerin.antony.23@neoma-bs.com LinkedIn

Skills

Core Skills

Marketing StrategyBrand ManagementIntegrated MarketingCampaign ManagementPublic RelationsMarketing Support

Other Skills

Adobe IllustratorBrand Developmentmedia coordinationsMarketing Event Planningsocial media content supportcampaign execution assistanceteam collaborationorganizational skillsreporting and documentationTime ManagementSalesProduct MarketingDigital MediaConsumer BrandingE-Commerce

About

I am a Strategic Marketer with a strong foundation in international brand management and marketing strategy, currently working as a Senior Analyst – Marketing (GES) at Deloitte. My career journey spans both agency and corporate environments, where I’ve driven measurable growth through integrated campaigns, media planning, and data-driven insights. With an MSc in Marketing (International Brand Management) from NEOMA Business School, France, I bring global exposure and a cross-cultural perspective to building impactful marketing strategies. I specialize in: • Strategic & Data-Driven Marketing – leveraging insights to optimize campaigns and improve ROI. • Integrated Brand Communication – managing cross-platform campaigns across digital, TV, radio, and PR. • Client & Stakeholder Engagement – forging relationships and ensuring seamless project execution. At Deloitte, I contribute to shaping go-to-market strategies, content development, and campaign optimization within the Global Employer Services (GES) division, helping strengthen the firm’s thought leadership and market presence. I’m passionate about bridging strategy with creativity, exploring how marketing can not only build brands but also create meaningful connections. 📌 Always open to conversations around brand strategy, digital transformation, and global marketing opportunities.

Experience

3 yrs 11 mos

Total Experience

3 yrs

Average Tenure

10 mos

Current Experience

Deloitte

Senior Analyst - Marketing

Aug 2025 – Present · 10 mos · Hyderabad · Hybrid

Marketing StrategyBrand Management

Scorpio printing & designing

PR and Marketing Intern

May 2024 – Oct 2024 · 5 mos · India · Remote

As a PR & Marketing Intern at Scorpio Printing & Designing, I supported the execution of marketing materials, event coordination, and media outreach activities for various clients. I worked closely with the PR and creative teams to ensure cohesive messaging and successful promotional efforts.
Key Responsibilities:
Assisted in the planning and execution of PR campaigns and marketing materials for client promotions.
Designed and developed custom print and digital assets, contributing to increased brand visibility and reach.
Coordinated social media post scheduling and content support, improving engagement across platforms.
Supported the organization of press meets, promotional events, and product launches, ensuring smooth logistics and media participation.
Worked with local media outlets to secure regional coverage, increasing media exposure for clients.
Maintained detailed records of campaign deliverables, feedback, and performance for internal review.

media coordinationsPublic RelationsMarketing Support

Onyx media

Executive - Market Solutions

Apr 2022 – May 2025 · 3 yrs 1 mo · Kochi, Kerala, India · Hybrid

Planned and scheduled integrated marketing campaigns across TV, radio, theatre, and Instagram, aligned with brand objectives and audience insights.
Conducted market research to support strategic campaign planning and messaging.
Analyzed campaign performance using key metrics such as SOV (Share of Voice) and GRP (Gross Rating Points) to evaluate effectiveness and reach.
Managed media buying and budget negotiations to optimize spending across platforms.
Coordinated with creative teams and vendors for content development and timely delivery.
Handled client servicing, ensuring smooth communication, campaign alignment, and satisfaction.
Organized PR activities and press meets for product launches and major events, ensuring impactful brand visibility.

Adobe IllustratorBrand DevelopmentIntegrated MarketingCampaign Management