Lekhika Dhariyal — CEO
Growth Strategist & Organic Marketing Lead with 10+ years of experience scaling brands across Online Gaming, EdTech, and Financial Services. I specialize in identifying high-impact growth levers that bridge the gap between technical execution and business revenue. From engineering lapsed user retargeting frameworks to scaling YouTube/ASO/SEO channels, I build 360-degree organic ecosystems designed for market dominance. What I bring to the table: * Strategic Growth: Expert at blending analytical finance expertise with modern marketing execution, including GEO (Generative Engine Optimization) and AEO (Answer Engine Optimization). * B2B Relationship Management: Proven track record in driving sales growth by identifying key market players and nurturing high-value distributor relationships to exceed targets. * User Retention: Skilled in recovering lapsed audiences through data-driven retargeting and lifecycle marketing strategies to improve LTV. * Cross-Functional Leadership: Extensive experience leading Tech, Brand, and PR teams to align organic strategies with bottom-line business goals. * Data-Driven Results: A history of driving organic traffic and optimizing webpage conversions through rigorous A/B testing, competitor analysis, and technical SEO. With an MSc in Digital Marketing and an MBA in Marketing, I leverage a deep understanding of market trends and consumer behavior to deliver actionable insights and sustainable ROI.
Stackforce AI infers this person is a Growth Strategist in the Digital Marketing and EdTech sectors.
Location: Bengaluru, Karnataka, India
Experience: 10 yrs 4 mos
Skills
- Search Engine Optimization (seo)
- Marketing Strategy
- Content Strategy
- Social Media Marketing
- Marketing Campaign Management
- Brand Strategy
- Financial Portfolio Strategy
- B2b Sales Strategy
- Business Growth Initiatives
Career Highlights
- 10+ years of experience in growth strategy.
- Expertise in SEO, ASO, GEO, and AEO.
- Proven track record in user retention and acquisition.
Work Experience
Thermo Fisher Scientific India
AI Visibility & Market Development Specialist (0 mo)
Zupee
SEO Manager - Digital Marketing (4 yrs 4 mos)
e-GMAT
SEO Manager (2 yrs 5 mos)
Hotedin
Social Media Marketing Intern (5 mos)
DHARIYAL POLYMERS PVT LTD
Marketing Manager (11 mos)
ICICI Prudential Mutual Fund
Assistant Manager- Relationship B2B Retail (2 yrs 9 mos)
Education
Msc in digital marketing at University of West London
MBA in marketing at Alliance University
Bachelor of Business Administration - BBA at Ahmedabad University