Jul 2023 – Aug 2025 · 2 yrs 1 mo · India · On-site

• Driving Air India's creative campaigns, enhancing global brand presence through innovative storytelling, social media strategy, and cinematic content creation.

Sep 2021 – Jan 2023 · 1 yr 4 mos · Gurugram · On-site

• Led brainstorming sessions and creative meetings
• Developing and presenting creative concepts and strategies to clients or internal stakeholders
• Overseeing the production of creative assets, such as advertising copy, video content, graphic design, or web development
• Managing and mentoring a team of creatives, including designers, writers, and video producers
• Collaborating with cross-functional teams, such as marketing, product development, or sales, to ensure alignment and integration of creative campaigns
• Monitoring industry trends and best practices to inform creative strategies and tactics
• Maintaining brand consistency across all creative assets and touchpoints
• Managing project timelines, budgets, and resources to ensure on-time delivery and within budget.

Oct 2019 – Sep 2021 · 1 yr 11 mos · Gurgaon, India

• Brainstorming, research about new video concepts
• Writing a quick screenplay/script for the videos
• Planning and Production for the shoots & execute them
• Auditioning talent and sourcing media for use in production, Handling finance, budget for the project
• End to End editing & execution of videos for various platforms

Jan 2019 – Sep 2019 · 8 mos · Faridabad Area, India

• Brainstorming, research about new video concepts for social media & marketing purpose
• Explore TikTok and create content around that
• Writing a quick screenplay/script for the videos
• Planning and Production for the shoots & execute them
• Auditioning talent and sourcing media for use in production, Handling finance, budget for the project
• End to End editing & execution of videos for various platforms

Apr 2016 – Dec 2018 · 2 yrs 8 mos

• Analysed marketing objectives and created campaigns that delivered effectively with a record conversion of over 4X app downloads.
• Conceptualisation of brand campaigns, scripting, hiring talent and managing production to deliver high-quality and memorable campaigns.
• Developing a social media strategy, across channels and creating brand videos and static posts for the same.
• Managing TVC shoots from Conceptualisation to execution, from pre to post-production, end to end.
• Onboarding and managing videographers across the country to deliver on Influencer Marketing objectives, overseeing shoots and ensuring quality output

Nov 2015 – Mar 2016 · 4 mos

• Handling the entire video shoots of UC partners and take it to the final release
• Helping with business side video and designs
• Shifted to brand side

Mar 2015 – Oct 2015 · 7 mos · Gurgaon, India

• Manage in-house studio shoots and edits
• Manage the whole library of video for different sectors of use
• Create 3D models and Intro for videos
• Work on special effects and other animations for Web and Youtube