Aug 2020 – Jan 2026 · 5 yrs 5 mos · Bengaluru · On-site

• Led the mobile product org: hired and managed 6 PMs + engineering managers across 3 pods; established OKRs and product review cadences that improved shipping velocity by 30%.
• Drove 19% QoQ revenue increase by pioneering a merchant-centric strategy for mobile apps (250K DAU), launching self-serve monetization flows and reducing annualized churn from 17% to 14%.
• Championed an LLM-powered churn mitigation solution to solve an 11% search-failure rate; led a cross-functional team of 8. The async engine captured ~50K unique users and generated ~90K high-intent leads daily – creating additional revenue opportunity.
• Solved a critical discovery gap: launched 9 targeted category pages after deep funnel analysis, increasing qualified daily leads by 59% (+13,700).
• Influenced C-suite to invest in a business-centric platform strategy, creating a new vertical marketplace for SMB owners that generates 27K high-intent monthly leads from existing supply.
• Launched a 'Deals & Offers' vertical (frugal MVP), now on run-rate for 160K new daily users and ₹12cr (~$1.4M) annual revenue opportunity.
• Owned full P&L for JD Xperts: built a new booking platform from zero to ₹4.8cr ARR (~$580K). Achieved 5.4x higher unit economics (₹270/order vs. ₹50 legacy), proving a scalable new business model to the exec team.
• Foresaw a scaling bottleneck and architected a shared OMS, reducing new vertical launch time by 65% (3 months – 3 weeks) and enabling 4 new business lines in rapid succession.
• Solved vendor-customer skill-mismatch with a granular matchmaking algorithm, cutting cancellations from 20% to 3% and flipping platform NPS from -12 to +28.
• Designed a headless booking engine for the call-center channel, growing JD Xperts by 48% in daily order volume without additional engineering overhead.
• Invented the 'Lost Potential Bookings' KPI that shifted org supply strategy from reactive to data-driven, lifting MoM demand growth from 9.6% to 12% – adopted as a standard metric.

Jul 2020 – Jan 2021 · 6 mos · On-site

• Techjockey is India's biggest marketplace for IT Solutions. We are a pioneer in this field, as we are taking IT solutions to SMBs & MSMEs in tier II & tier III cities and enabling digitization of day-to-day processes.
• I successfully contributed to the growth of Tech Bandhu, enhancing its features to better serve part-time job seekers.
• Conducted market research to identify user needs, leading to targeted feature development.
• Increased user engagement by 30% through strategic enhancements and marketing initiatives.
• Gained expertise in product management and digital transformation for SMBs and MSMEs.

Jan 2018 – Present · 8 yrs 5 mos · Remote

• The Indian Music Diaries is an independently run music magazine and blog. Celebrating the work of professionals in the independent music industry and reaching out to thousands of fans each day, The Indian Music Diaries is now run by a team of experienced media professionals, content creators, and music fanatics.
• I focused on creating an engaging online platform for The Indian Music Diaries, resulting in a thriving community of music enthusiasts.
• Developed and implemented website solutions that improved user experience and increased daily traffic.
• Analyzed user behavior to optimize content delivery, leading to higher engagement rates.
• Collaborated with a diverse team to promote independent music, contributing to the magazine's growth and visibility.

Oct 2017 – Feb 2020 · 2 yrs 4 mos · On-site

• Drove record-setting growth ~₹51.5L / $62k GMV in 6 months in new cities through product-led initiatives; built the demand-estimation playbook adopted company-wide for new market entry.
• Scaled AC-Repairs to ₹1cr / $120K revenue in 6 months (6x customer increase, 190K new to platform) – making it the #1 channel for new user acquisition.
• Influenced C-suite pricing strategy via LTV analysis (-₹200 LTV on overcharged users), convincing leadership to standardize pricing, slashing complaints by >85%.
• Designed automated escalation logic that solved the top complaint driver, cutting complaint rate from 11% to 3%. Restructured appliance repair model to drive 3x professional income increase.

Aug 2015 – Oct 2017 · 2 yrs 2 mos · On-site

• Launched three new appliance repair categories from scratch, which generated 14% of the division's total revenue within 8 months.
• Drove the net daily service demand from 50 jobs a day to 300 jobs a day within 4 months by revamping pricing strategy and product offering to match customer needs to partner offering, thereby reducing customer drop-off.
• Standardized the pricing and SOPs in four major services, resulting in a gain of 16% in average transaction value.
• Introduced service bundles and annual subscriptions to improve customer LTV, leading to a net 4% increase in order volumes and 10% increase in revenues, reaching a ₹2L (~$2.4k) month-on-month run rate.
• Led product-market fit initiatives for makeup and dance services, increasing trial bookings by 67% and boosting demand for dance categories by 11% (10,000 monthly).

Apr 2014 – Aug 2015 · 1 yr 4 mos · New Delhi Area, India · On-site

• At Gigstart, I played a pivotal role in enhancing the artist marketplace through strategic product development and vendor management. My efforts led to innovative solutions that significantly increased artist engagement and visibility, ultimately driving business growth. By collaborating with cross-functional teams, I ensured that our product features aligned with market demands, resulting in a thriving artist community.

Jan 2013 – Dec 2013 · 11 mos · Delhi, Delhi · On-site

• I made significant contributions to MAD's operational success through effective project support and client engagement.
• Managed daily operations, streamlining processes for improved team productivity.
• Oversaw vendor relationships, ensuring high-quality service and timely deliverables.
• Conducted customer surveys, leading to actionable insights that boosted client satisfaction.