Rohit Pratap Singh — VP of Engineering

I am a Growth & Digital Marketing Leader with 12+ years of experience driving user acquisition, retention, and profitability across leading consumer-tech brands. Currently serving as VP – Growth & Digital Marketing at Jeevansathi, I lead end-to-end growth strategy — from performance marketing and branding to CRM, SEO, and product funnel optimization. Over the years, I’ve scaled user bases and improved ROAS for companies like Zomato, Paytm, MPL, and now Jeevansathi. Some key highlights: 🚀 Achieved all-time-high registrations for Jeevansathi, with 50% MoM and 80% YoY growth. 📈 Doubled ROAS (0.4 → 1.2) while improving LTV 3x by optimizing marketing mix & prioritizing profitable cohorts. 🌍 Increased NRI customer acquisition by 75% across the US, Canada, Australia, UK & UAE with positive ROAS. 💰 Drove a profitability turnaround from -2.7 Cr to +3 Cr by reducing non-profitable sources & reallocating budgets. 🎯 Scaled Parent and Female profile acquisitions by 65–67% through data-driven multi-channel strategies. My passion lies in solving complex growth challenges with a mix of performance marketing, data analytics, creative experimentation, and process improvements. I thrive on building scalable systems, mentoring teams, and helping businesses achieve sustainable growth. Let’s connect if you want to talk about growth marketing, user acquisition strategies, or scaling brands efficiently.

Stackforce AI infers this person is a Growth Marketing Leader with expertise in B2C consumer-tech industries.

Location: Delhi, India

Experience: 13 yrs 7 mos