Fathul Hayad

CEO

Kuala Lumpur, Federal Territory of Kuala Lumpur, Malaysia11 yrs 10 mos experience

Most Likely To SwitchHighly Stable

Key Highlights

Over 11 years of diverse design experience
Led multiple FinTech transformation initiatives
Expert in user experience and product design

Stackforce AI infers this person is a Fintech and F&B Product Designer with extensive experience in user experience and design leadership.

Contact

fathulhayad@gmail.com LinkedIn

Skills

Core Skills

User ExperienceProduct Design

Other Skills

StrategyDigital StrategyDesign LeadershipProject DeliveryUser Experience (UX)Product DevelopmentDesign ResearchWeb DesignCreative DirectionCustomer ExperienceEvents Organisation

About

Product Designer with 11+ years of cross-industry experience across financial services, F&B, and zero-to-one startups.

Experience

11 yrs 10 mos

Total Experience

2 yrs 5 mos

Average Tenure

6 yrs 4 mos

Current Experience

Cimb

2 roles

Vice President - Innovation Centre, Group Strategy

Jan 2026 – Present · 5 mos · Hybrid

Leading the Delivery Design team for SBF initiatives.

StrategyUser ExperienceProduct DesignDigital StrategyDesign LeadershipProject Delivery

Vice President - TCJ Design Lead

Feb 2020 – Jan 2026 · 5 yrs 11 mos · Hybrid

Led and delivered 3+ FinTech transformation initiatives for the Group Transformation Office, providing weekly design updates to C-Suite stakeholders covering risks, progress, and budget governance.
Directed a team of 20 designers and researchers to operationalise Design at Scale, overseeing annual resource planning and vendor management in strict adherence to bank standards.
Proactively monitored critical regulatory developments and removed design delivery blockers to maintain compliance and momentum.
Collaborated closely with CIMB Thai and CIMB Niaga to harmonise and unify the Group Design Language System across regional markets.

Product DesignUser Experience (UX)Product DevelopmentDesign ResearchDesign LeadershipWeb Design+1

Eatigo

2 roles

UX & UI Lead

Promoted

Jan 2019 – Dec 2019 · 11 mos · Bangkok Metropolitan Area, Thailand

Led the launch of eatigo across five markets (Hong Kong, Philippines, Malaysia, Indonesia, and India) within a two-year expansion period.
Managed and coordinated a team of four designers to redefine product interface and design direction across Android, iOS, and Progressive Web App (PWA) platforms.

Senior UX Designer

Dec 2016 – Dec 2018 · 2 yrs · Bangkok Metropolitan Area, Thailand

Delivered and maintained scalable UI screens using the Design Language System (DLS), improving design consistency across features.
Actively supported product research efforts through usability testing, competitive audits, and design thinking workshops.

Quantler

User Interface Designer

Oct 2016 – Dec 2016 · 2 mos · remote work

Established Design Language System (DLS) for consumer-facing products

Vlt labs

UX Designer

Jul 2015 – Sep 2016 · 1 yr 2 mos · The Co. Kuala Lumpur

Designed and deployed 8 Minimum Viable Products (MVP) in various industries

(magic) malaysian global innovation & creativity centre

UX Apprentice

Jan 2015 – Jul 2015 · 6 mos · Menara Mustapha Kamal, PJ Trade Centre.

Graduated from a joint venture bootcamp program by VLT LABS and Malaysian Global Innovation & Creativity Centre (MaGIC) called ALPS as a UX Designer. Launched my first project here with a local startup founder.