Aleksandra Rasic

Product Manager

San Francisco, California, United States12 yrs 4 mos experience

Most Likely To SwitchHighly Stable

Key Highlights

Designed AI-powered interfaces for innovative products.
Led successful redesigns that boosted user retention.
Built scalable design systems for efficient workflows.

Stackforce AI infers this person is a Senior Product Designer specializing in SaaS and AI with a strong focus on user experience.

Contact

Skills

Core Skills

User Experience DesignProduct DesignBrand Strategy

Other Skills

User Experience (UX)User Interface DesignUsability TestingDesign SystemsDesign Team CoordinationBrand DesignDigital StrategyUser ResearchMarket ResearchMarketing Campaign DesignWeb DesignMobile DesignDigital IllustrationResponsive Web DesignProject Management

About

I’m a senior product designer and brand strategist based in San Francisco, helping SaaS and AI companies turn ideas into polished, scalable digital experiences. I work across product design, branding, websites, and design systems, especially in 0→1 and fast-moving environments where teams need clarity, speed, and strong design thinking. Over the years, I’ve helped startups and growing businesses simplify complex workflows, improve usability, launch new features, and create brands that feel modern and trustworthy.

Experience

12 yrs 4 mos

Total Experience

3 yrs 1 mo

Average Tenure

6 yrs 4 mos

Current Experience

Leaddelta.com - relationship intelligence (ai) for teams

Senior Product Designer

Feb 2020 – Present · 6 yrs 4 mos · San Francisco, CA · Remote

Designed and shipped the company's first AI-powered interface, a natural-language chat for professional network intelligence, defining interaction patterns for a novel product category with no existing design precedent.
Redesigned end-to-end onboarding experience after identifying critical drop-off points through user research and funnel analysis, increased Web-to-Trial conversion from 2.2% to 6% (+173%) and Trial-to-Paid from 8% to 15.5% (+94%), directly impacting company revenue growth.
Led Billing Center redesign that simplified plan selection and reduced friction in the upgrade path, drove 5x increase in Starter plan signups and measurably improved self-serve revenue.
Built and maintained a scalable design system spanning web and mobile platforms, reduced design-to-dev handoff inconsistencies and accelerated feature shipping velocity across the product team.

User Experience (UX)User Interface DesignUser Experience DesignProduct Design

Verbfactory

Head of Design

Dec 2017 – Feb 2020 · 2 yrs 2 mos · Toronto, ON · Hybrid

Led end-to-end design for 20+ clients across B2B and B2C, managing client relationships, presenting design rationale to stakeholders, and delivering production-ready assets across web and mobile.
Translated complex business requirements into polished UI designs, consistently delivering work that clients approved with minimal revision cycles.
Led a full UI overhaul for a key client's core product, redesigned navigation, information architecture, and visual hierarchy, resulting in 35% improvement in user retention.

Design Team CoordinationBrand DesignProduct DesignBrand Strategy

Autoklose – a vanillasoft company

UI and Brand Designer

Jan 2016 – Nov 2017 · 1 yr 10 mos · Greater Toronto Area, Canada · Hybrid

Iterated from low-fidelity wireframes through high-fidelity prototypes, incorporating user testing feedback at each stage to validate design decisions before development.
Redesigned the core Campaigner feature, the product's primary value driver, improving user activation by 25% through simplified workflow and clearer progressive disclosure.
Drove research initiatives including user interviews, competitive analysis, and market research to inform product direction for a B2B SaaS platform post-acquisition.

Digital StrategyUser Interface DesignProduct DesignBrand Strategy

Excellence squared group ltd

Graphic and Web Designer

Jan 2014 – Jan 2016 · 2 yrs · Toronto, Canada Area · Hybrid

Management Consulting Company | 51-200 heads | Toronto, Ontario/London, UK
Developed 100+ digital and print assets: brand identities, web, and mobile UI, banners, posters, magazines, etc.
Successfully managed and coordinated layout design and illustrations for one of the most famous UK Heritage books, from concept through completion, including event materials such as banners, flyers, welcome package.
Created clean, unique and innovative frontend web interfaces based on internal guidelines and latest UX trends.
Produced 50+ reusable design templates, saving an average of 10 hours per week, per designer.
Organized workshops and worked directly with clients to understand and formulate their business needs.