Aug 2024 – Sep 2025 · 1 yr 1 mo · San Francisco Bay Area

• Hands-on Developer Relations lead building a community 50,000+ data and AI engineers to grow signups and engagement across Airbyte Platform, APIs, tools, and services.
• Lead team of 3 developer advocates and 1 community manager
• Redesigned content creation programs to be AI-first: HeyGen, Cursor, Descript, N8N to 3x production of code samples, blogs, videos, and tutorials, & onboarding nurture flows.
• Set strategic direction and execute against plans to grow key KPIs: Signups, DAU, sentiment, content growth, activation, and community. Lean into AI topics and positioning
• Measure lifecycle and nurtures to increase adoption, engagement, and retention of devs
• Community engagement - MVPs, branding, PRs, etc - of active open source projects with 18,000+ GitHub stars
• Grew YouTube channel to 12,000+ subscribers and 200k+ monthly impressions

Oct 2021 – Aug 2024 · 2 yrs 10 mos

• Responsible for launching new Developer platform, ThoughtSpot Anywhere.
• Create end-to-end Developer portal, developers.thoughtspot.com
• Write tutorials and code samples, and interactive Playground
• Establish partnerships with leading Modern Data Stack players to grow developer awareness
• Pre and post sales enablement for strategy customers, industry event and analyst demos
• Define KPIs and success metrics to measure developer adoption and retention
• Launch developer community, meetup, and workshop programs.
• Key customer pre and post sales architecture support

Nov 2020 – Present · 5 yrs 7 mos

• I founded the DevRel Collective as a way to offer Developer Relations consulting services to clients to help them grow adoption, engagement, and retention.
• Write code samples, blogs, and tutorials, thought leadership content
• SE enablement programs to map technical products to corp initiatives.
• Persona definition, message houses and positioning, and mapping developer lifecycles for unlocking PLG growth
• Best practice guidance and mentoring of early stage teams re tools, platforms, and channels to best grow community.
• AI strategy work - define tools, methods and processes to leverage AI tools in DevRel
• Create AI whatsApp bot for long-distance hikers: OpenAI (Completions API) + Supabase (RAG) + Twilio (WhatsApp APIs), with HeyGen + Zapier for automated Youtube shorts

Nov 2018 – Apr 2021 · 2 yrs 5 mos

• Lead team to bring Twilio Platform serverless runtime environment and developer tools to market.
• Owned keynote presentation for annual Signal, developer conference, and roadshows
• Creation of platform messaging, narrative, and GTM launches
• Creation of key demos for events, analyst activities, and SE enablement workshops
• Launch CodeExchange, a repository of searchable code samples and demos
• Implement PLG activities on developer lifecycle events
• Key customer pre and post sales architecture support
• Build lifecycle nurtures to increase and expand long term usage by shifting to a platform strategy vs. tools.

Oct 2008 – Oct 2018 · 10 yrs

• Lead developer evangelist responsible for growing developer community to over 3 million developers.
• Code samples, demos, tutorials, learning paths, workshops, webinars, and presentations
• Enablement programs for Platform SEs
• Key enterprise customer pre-sales support
• Establish and measure developer KPIs, metrics, and lifecycle milestones
• Owned Developer keynote, and developer content track, for annual Dreamforce Conference, and roadshows
• Implement community-led ambassador programs to scale content creation pipeline.
• Product manager for event and analyst demos, developer SDKs, and open source contributions to developer repositories
• Nurture heroku and salesforce developer brand to build a community of advocates.

May 2008 – Oct 2008 · 5 mos

• Lead development of customized marketing collateral, partner portal to drive all elements of an integrated go-to-market campaign to drive and grow tier 1 SaaS ISV ecosystem.
• Drive technology & platform adoption by building relationships with ISVs through technical and program collaboration.

Mar 2005 – Mar 2008 · 3 yrs

• Hacker and proud of it.
• From the trenches technical architect and marketing professional. I learned my trade in consulting as a Enterprise Architect, implementing platform solutions for some of the worlds largest brands including writing the admissions portal for MIT.
• Deep knowledge of integration, SOA, and enterprise architecture.
• Transitions to technical marketing with responsibilities for integrated go-to-market campaigns, and corporate messaging for Business Integration products including WebLogic Integration, AquaLogic Integrator, and SOA SmartConnect, with a combined annual revenue of approx $60,000,000.

Jun 2000 – Mar 2004 · 3 yrs 9 mos

• Director of Development of digital media start-up, which was acquired by Deloitte (Role changed to Development Manager after acquisition) Upon transfer to the USA, Lead Architect for EAI/Portal team.
• Extensive management consulting experience through developing client roadmaps, governance models and organizational change plans.
• Engineering management functions including managing team of 10 engineers, cost allocation, projections, resource scheduling, budgets and forecasting and engineering methodologies.
• Product Management for engineering toolkits, internal Deloitte technology assets, and responsible for delivery of enablement assets.

Jun 1995 – Jun 2000 · 5 yrs

• Founding member of Australia’s first Java Users Group.
• Employee #4 of small startup specializing in Internet technology implementations
• Created processes, systems and team from nothing to an organization with offices in Australia and the US.
• Hands on engineering team lead for 10 engineers responsible for coding, leadership, mentoring and successful project delivery.
• Created first enterprise app running on a JavaStation.
• Numerous public presentations at large Java software conferences including JavaOne (1996)