Aug 2020 – Jan 2022 · 1 yr 5 mos · Hong Kong SAR

• Bloom Academy is Hong Kong's newest private school. Designed by experienced and forward-looking educators, engineers, and entrepreneurs, our bilingual school of innovation emphasizes positive education, project-based learning, and compassionate creativity.
• Designed and developed short-term and long-term growth strategies for Bloom and created plans to achieve them
• Supported co-founders in fundraising and vetting potential investors and donors
• Coordinated and led annual budget reviews, monthly and quarterly reviews, and periodic forecast updates with operational and senior management
• Supported the co-founders in overseeing and reporting organizational results to the Board of Directors
• Recruited and managed a world-class operations team that ensured the smooth running of the campuses
• Built and continuously enhanced the Bloom brand through high-impact, high-exposure integrated marketing and PR activities
• Optimized marketing spend by effectively targeting the most relevant parents through selecting the optimal marketing channels and designing most impactful ads, thereby generating a healthy volume of cost-effective leads
• Engaged organization's board members, advisors, leaders, teachers, parents, and students to build an active outreach program that widened the organization's network and reputation in Hong Kong and beyond
• Designed effective engagement strategies, activities, and events to drive interested parents from inquiry to application to enrollment
• Recruited and managed a world-class marketing and admissions team and engaged world-class agencies and freelancers when needed

Nov 2018 – Jul 2020 · 1 yr 8 mos

• Function Head: Led business development for the schools and universities vertical in Asia, defining regional strategies, managing BD directors in 8 Asian countries, and driving leads and sales for EF’s online and offline learning programs
• Client Engagement: Served as the subject-matter expert in meetings with external clients, including ministries of education, universities, and Fortune 500 companies, conducting needs analysis, identifying skills gaps, presenting training recommendations, and ensuring successful delivery of EF’s learning products
• Training Delivery: Implemented extensive online and face-to-face training programs on language and soft skills development for teachers and students across Asia, Europe, and the Americas, often at the invitation of ministries of education, schools, and universities
• Digital Certification Course Creation: Led the development and launch of a virtual 120-hour teacher training course, including self-study, live sessions with qualified trainers, formative feedback loops, and asynchronous video assessments

Nov 2016 – Oct 2018 · 1 yr 11 mos

• Academic Partnerships: Developed and managed online assessment and training partnerships with ministries of education (e.g., China, Vietnam, Brazil, Tatarstan, Colombia, Ecuador, and Panama), top-tier universities (e.g., Harvard, Peking, and Tokyo University), and content platforms (e.g., Harvard Business Review, LinkedIn and Voice of America)
• Data Analysis: Mined complex data sets to compile the most-referenced English index in the world, the annual EF English Proficiency Index, a study of 100 countries’ English levels
• PR and Thought Leadership: Co-authored and orchestrated the global PR launch of the EF English Proficiency Index report, yielding more than 1,000+ clippings per year, and speaking on the record with top-tier media such as BBC, NYTimes, WSJ, and the Economist
• Public Speaking: Traveled widely (50%) across Asia, Europe, and the Americas to meet clients, conduct training, and speak at conferences about research and innovation at EF

Feb 2014 – Oct 2016 · 2 yrs 8 mos

Aug 2013 – Feb 2014 · 6 mos

Jul 2011 – Jul 2013 · 2 yrs · Hong Kong SAR

• Taught five different undergraduate courses in the Chinese University of Hong Kong English department, covering literary analysis, academic writing, and communication skills. Trained and observed new Yale-China teachers in Xiuning, Changsha, and Hong Kong, and trained more than 100 local English teachers in Guilin, China

May 2009 – Jun 2011 · 2 yrs 1 mo · New Haven and Los Angeles

• As a member of the founding team at a new charter school, designed the fifth grade math and science curriculum from scratch, and led my fifth graders to outperform their peers on state exams.