Ipshita Sircar

Product Manager

Bengaluru, Karnataka, India6 yrs 9 mos experience
Most Likely To Switch

Key Highlights

  • 7 years of experience in market research.
  • Expertise in qualitative and quantitative research.
  • Strong background in FMCG and E-commerce industries.
Stackforce AI infers this person is a Market Research professional with expertise in Consumer Insights for FMCG and E-commerce.

Contact

Skills

Core Skills

Market ResearchConsumer InsightsData Analysis

Other Skills

Shopper MarketingMarket IntelligenceMarket SegmentationConcept ResearchContextual InquirySQLNet Promoter ScoreSurvey MethodologyMicrosoft ExcelMicrosoft PowerPointWeb-based SurveysCategory InsightsFocus GroupsIDIFGD

About

Market Research professional with 7 years of experience in qualitative and quantitative research projects for FMCG and E-commerce industries. End to end project handling including brief & proposal design, implementing IDI/FGD/online or offline surveys and data analysis with reporting.

Experience

6 yrs 9 mos
Total Experience
2 yrs
Average Tenure
2 yrs 7 mos
Current Experience

Sharkninja

Consumer Insights Manager

Jun 2026Present · 0 mo · Bengaluru

Unilever

Assistant Manager CMI - Shopper & Market Insights

Nov 2023Present · 2 yrs 7 mos · Mumbai, Maharashtra, India · Hybrid

Shopper MarketingMarket IntelligenceMarket ResearchConsumer Insights

Dunzo

3 roles

Senior User Researcher 2

Oct 2022Oct 2023 · 1 yr

Market SegmentationConcept ResearchMarket ResearchConsumer Insights

Senior Quantitative Researcher

Jan 2022Nov 2022 · 10 mos

Contextual InquirySQLData AnalysisMarket Research

Operations Research Manager

Jul 2021Dec 2021 · 5 mos

Net Promoter ScoreSurvey MethodologyMarket ResearchConsumer Insights

Kantar imrb

3 roles

Research Manager

Apr 2021Jul 2021 · 3 mos

Microsoft ExcelMicrosoft PowerPointData AnalysisMarket Research

Associate Research Manager

Apr 2019Apr 2021 · 2 yrs

Web-based SurveysMarket Research

Summer Internship

Feb 2018May 2018 · 3 mos · Kolkata Area, India

Web-based Surveys

Education

ICFAI Business School

Master of Business Administration - MBA — Marketing

Jan 2017Jan 2019

Shri Shikshayatan College

Bachelor of Arts - BA — English Language and Literature/Letters

Jan 2014Jan 2017

The BSS School

Jan 2000Jan 2014

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