Shraddha Jain

Brand Manager

Noida, Uttar Pradesh, India8 yrs experience

Key Highlights

Successfully transitioned Gradeup to BYJU'S Exam Prep.
Achieved 25K signups through innovative marketing campaigns.
Led high-impact branding strategies in EdTech sector.

Stackforce AI infers this person is a Brand Management expert in the EdTech industry with a strong focus on marketing strategy.

Contact

Skills

Core Skills

Brand ManagementMarketing StrategyBrand StrategyContent MarketingCommunicationClient ManagementTechnical Support

Other Skills

Marketing AnalyticsMedia PlanningCampaign ManagementPublic RelationsMarket ResearchDigital MarketingCreative IdeationSocial Media CommunicationsStrategic PlanningMicrosoft OfficeMedia StrategyLeadershipCopywritingSocial MediaTeam Leadership

About

As a Brand Manager at BYJU'S, I lead the strategy and execution of marketing campaigns that promote and enhance the brand image and awareness of BYJU'S Exam Prep, a platform that helps students prepare for competitive exams. I have successfully launched several campaigns across different media channels, including print, digital, and video, and achieved impressive results in terms of user signups, app installs, and revenue generation. With over seven years of experience in the marketing field, I have developed strong skills in market research, project management, brand communication, and rebranding. I have also contributed to the relaunch of Gradeup as BYJU'S Exam Prep, after the collaboration with India's largest edtech company. I am passionate about using my knowledge and creativity to create impactful and engaging marketing solutions.

Experience

8 yrs

Total Experience

1 yr 7 mos

Average Tenure

Current Experience

Byju's

Brand Manager

Apr 2023 – Feb 2024 · 10 mos · Noida, Uttar Pradesh, India · Hybrid

IAS Result Branding 2021
Created strategy for the objective of BYJU’S Exam Prep | IAS Brand Promotion & Enable App Installs
Finalized the communication direction & done Media planning for the campaign
Worked with the Digital Marketing team for static & Video campaigns to increase signups & enable app installs
Did 3 phase video campaign included 15 sec, 30 sec & 6 sec bumper ads
Created Front page jacket ads in top newspapers like The Hindu, Indian Express & Dainik Jagran.
Spotlight interview shoots with all the IAS toppers including Rank 1 of 2021
Done PR for the Result including National & Local articles in newspapers & websites
Impact:
Garnered more than 25K signups & App Installs through the campaign
Created more than 50K New leads through the campaign
Got 2X queries for the product during the campaign duration
Got the Avg. CTR for Google ads of 3.8%
Launch of BYJU’S Exam Prep: Transition from Gradeup to the New Brand Identity
Consumer insights and market research to define a new Brand Positioning Strategy with a new visual & verbal identity
Planned GTM Strategy for Teaser, Launch & Amplification of the campaign
Revamped all assets across Digital Marketing, CRM, Course Creatives, HR & Sales Collaterals, etc.
Branding changed on 350+ blogs, 75+ YT Social media handles, 100+ DM Ads & 150+ CRM Campaigns (Approx. 2500+ creatives)
Did Monitoring of Rebranding across platforms to ensure consistency in communication across all platforms.
Monthly Mega Sale Campaigns
Ideated the campaign to increase user engagement and revenue during the summer season
Got an Engagement rate of 76% on the Landing Page
Generated the ROI of 10X in campaign duration
Social Media & PR
Worked on defining a social media strategy & made MoM plans, keeping the Target Audience in mind.
Avg. Reach for Result Branding PR - 10 Million Users
Average Coverage Clips - 40 Articles
40% Increase in the number of followers on Instagram & regular engagement on Facebook, LinkedIn, and Twitter

Brand StrategyMarketing AnalyticsBrand ManagementMarketing Strategy

Gradeup (gradestack learning pvt ltd)

2 roles

Manager - Brand Marketing

Apr 2022 – May 2023 · 1 yr 1 mo · Noida, Uttar Pradesh, India

Brand StrategyMarketing AnalyticsBrand ManagementMarketing Strategy

Associate Manager - Brand & Communication

Dec 2020 – May 2022 · 1 yr 5 mos · Noida, Uttar Pradesh, India

Ideation & Execution of marketing strategies, impacting brand recall &
revenue.
Developed and executed brand communication strategy across all platforms.
Conceptualized & executed various ATL & BTL campaigns including print ads
(Newspaper), offline collaterals, digital ads, etc.
Brand Relaunch from Gradeup to BYJU'S Exam Prep after the collaboration
with BYJU's.
Done several small category launches.
Handled several mega sale campaigns and that helped in increasing user
engagement & revenue.
Worked closely with several stakeholders to strategies on various campaigns
Ideation & close interactions with designers & video team for the delivery of
the creatives & videos for the campaign.
Working alongside the CRM team to increase customer engagement and with
the digital marketing team to plan DM campaigns as per the marketing funnel.
Managed the team of communication specialists & copywriters.
Supervised the content that is going to any platform.
Created training plans for the new joiners.
Helped in streamlining a few internal processes while working across various
teams.

Brand StrategyCreative IdeationBrand ManagementMarketing Strategy

Moglix

Assistant Manager Content writing

Apr 2019 – Dec 2020 · 1 yr 8 mos · Noida Area, India

· Manage interns and executive level employees.
· Ensure all content is on-brand, consistent in terms of style, quality and voice to affect a consistent user experience across all channels.
· Create plagiarism free website content.
· Write convincing, results-oriented content for a broad spectrum of websites from technical to casual
· Write Brand descriptions, category descriptions, product descriptions, and other website page content
· Handle the company's blog (word press) and curate well researched content.
· Writing SEO optimized website content to drive organic traffic for the websites. (on-page and offpage)
· Create a strategy to optimize pages and work to increase the page ranking.
· Create strategies for blogs, social media, and for YouTube videos.
· Edit the content written by other team members.
· Coordinate with merchandizing and marketing team and give banner taglines and email subject lines and other marketing content.
· Work closely with the design team to get banner images, info graphics, etc.
· Work with SEO team to research keywords using tools and assign a team to write content accordingly.

Creative IdeationStrategic PlanningContent MarketingCommunication

Mpis revolution

Content Team Lead

Apr 2018 – Apr 2019 · 1 yr · Noida Area, India

· Worked with the team members to manage the content department
· Responsible for creating website content for the clients.
· Designed the complete content for the company's website
· Handled the team of 10 people
· Did direct conversation with clients to understand the client's requirements and curate content accordingly
· Provided the content to the client within the given timeline
· Proof read and edited the content of other team members
· Implemented editorial and SEO strategies successfully driving more traffic to client sites.
· Streamlined internal processes to ensure maximum team efficiency.

Strategic PlanningCommunicationContent Marketing

Ibm india private limited

Senior Practitioner

Jan 2016 – Mar 2018 · 2 yrs 2 mos · Noida, Uttar Pradesh, India

· Was responsible to push updates on the client's computers.
· Had direct interaction with clients to make their machines compliant as per company norms.
· Resolve customer problems with their system
· Manage the data for the team and keep a track on the work done
· Sent weekly reports of the team to the team lead

CommunicationMicrosoft OfficeClient ManagementTechnical Support