Shiffali Bhalla — Data Scientist

I’m a Marketing & Data Analyst focused on turning data into actionable insights that drive business growth and smarter decision-making. During my internship at LightningChart Ltd, I analyzed website and campaign performance using tools such as Google Analytics 4, Google Search Console, and SEO platforms like SE Ranking. I worked with SQL and Power BI to transform complex datasets into clear, actionable dashboards and reports, enabling the marketing team to understand user behavior, optimize campaigns, and improve performance. I have also contributed to innovation-driven projects like Demola, collaborating in cross-functional teams to solve real-world business challenges using a data-driven approach. I enjoy working at the intersection of marketing and analytics, particularly in: • Understanding user behavior and customer journeys • Evaluating and optimizing campaign performance • Improving SEO and content strategy using data My key skills include: • Data Analysis (SQL, Power BI) • Marketing Analytics (GA4, Campaign Performance) • SEO & Content Performance • Data Visualization & Storytelling Currently, I am expanding my skills in Python and advanced analytics to deepen my capabilities in data-driven problem solving. I’m actively seeking opportunities in data analytics and marketing analytics where I can contribute, learn, and create measurable business impact.

Stackforce AI infers this person is a Marketing and Data Analyst with a focus on SaaS and educational sectors.

Location: Tampere, Finland

Experience: 7 yrs 6 mos

Skills

Data Analysis
Marketing Analytics
Project Management
Business Development
Teaching

Career Highlights

Expert in data-driven marketing strategies.
Proficient in SQL and Power BI for data analysis.
Strong background in project management and event coordination.

Work Experience

LightningChart® Data Visualization Tools

Data Analyst (Thesis Project / Case Study) (5 mos)

Marketing Intern (4 mos)

Marketing and Data Analyst Intern (5 mos)

Dashtera

Marketing Intern (4 mos)

Häme University of Applied Sciences, HAMK

Event Coordinator and Finance Project Manager of Cultural Diversity Event (2 mos)

The land wood

Manager (11 mos)

LPU Distance Education

Communications Teacher/ marketing Assistant (1 yr)

SVJC DAV PUBLIC SCHOOL-DASUYA

Senior Teacher (3 yrs 9 mos)

Montessori Cambridge School - India

English Language Teacher (5 mos)

Partap World School - India

English Language Teacher (1 yr)

Education

Bachelor of Business Administration - BBA at Tampere University of Applied Sciences

Bachelor of Business Administration - BBA at Häme University of Applied Sciences, HAMK

Master of Arts - MA( English) at Panjab University, Chandigarh

Bachelor of Education - BEd at Jammu University

Bachelor of Business Administration - BBA at Tampere University of Applied Sciences

Shiffali Bhalla

Data Scientist

Tampere, Finland7 yrs 6 mos experience

Key Highlights

Expert in data-driven marketing strategies.
Proficient in SQL and Power BI for data analysis.
Strong background in project management and event coordination.

Stackforce AI infers this person is a Marketing and Data Analyst with a focus on SaaS and educational sectors.

Contact

Skills

Core Skills

Data AnalysisMarketing AnalyticsProject ManagementBusiness DevelopmentTeaching

Other Skills

Data Collection & ManagementAnalytical SkillsPresentationsReporting & Data VisualizationData-driven Decision MakingGA4SEO toolsPower BISocial media analyticsProblem SolvingCalendarsGoogle Search ConsoleMultitaskingContent ManagementProduct Development

About

Experience

7 yrs 6 mos

Total Experience

1 yr 3 mos

Average Tenure

Current Experience

Lightningchart® data visualization tools

3 roles

Data Analyst (Thesis Project / Case Study)

Dec 2025 – May 2026 · 5 mos · Finland · Remote

Conducted a thesis-based case study in collaboration with LightningChart Oy, analyzing the impact of social media content strategies on audience engagement.
Analyzed real company data using GA4, SEO tools, Power BI/Dashtera, and social media analytics to evaluate content formats, caption strategies, and posting frequency.
Identified patterns in user interaction and content performance, and delivered data-driven recommendations to improve engagement, content strategy, and campaign effectiveness.

Data Collection & ManagementAnalytical SkillsPresentationsReporting & Data VisualizationData-driven Decision MakingData Analysis+1

Marketing Intern

Nov 2025 – Mar 2026 · 4 mos · Finland · Remote

Supporting the market campaign through social media strategy, localization, and content execution.
Creating content for Instagram, LinkedIn, and industry-specific forums to increase brand awareness and engagement.
Managing content workflows, including progress tracking, deadline coordination, and quality review of intern contributors.
Collecting and analyzing social media and article metrics to generate actionable insights and recommendations.
Assisted in implementing marketing processes and tools (including HubSpot basics)

Problem SolvingAnalytical SkillsPresentations

Marketing and Data Analyst Intern

Jun 2025 – Nov 2025 · 5 mos · Finland · Remote

Collecting and analyzing real marketing data using Google Analytics 4 (GA4), Google Search Console (GSC), and SEO ranking tools
Building insights and reports with SQL and Power BI to support data-driven decisions
Supporting and analyzing performance for live marketing campaigns.
Gaining hands-on experience in data storytelling, SEO strategy, and campaign optimization
💡 Currently expanding my skills by working on real business data and contributing to ongoing projects across marketing and analytics.

CalendarsGoogle Search ConsoleBusiness DevelopmentMultitaskingContent ManagementProduct Development+15

Dashtera

Marketing Intern

Nov 2025 – Mar 2026 · 4 mos · Finland · Remote

Content ManagementProblem SolvingAnalytical SkillsPresentationsAnalyticsMarketing+1

Häme university of applied sciences, hamk

Event Coordinator and Finance Project Manager of Cultural Diversity Event

Feb 2025 – Apr 2025 · 2 mos · Valkeakoski, Pirkanmaa, Finland · On-site

As Coordinator and Finance Projects Manager for the Cultural Diversity Event, I managed the project from initial planning to successful delivery, ensuring it was completed on time, within scope, and within budget. I secured sponsorships and arranged funds to support all cultural participants, providing each group with the necessary resources to showcase their traditional dishes and cultural displays. I coordinated with stakeholders to align expectations, monitored progress, predicted and mitigated risks before and during the event, and assisted with venue setup. I also conducted post-event evaluations to identify improvements. This role enhanced my skills in project management, finance, and cross-cultural collaboration.

Project ManagementShareholder CommunicationsMultitaskingResearch SkillsNegotiationAdaptability+9

The land wood

Manager

Apr 2023 – Mar 2024 · 11 mos · India · On-site

Managed sales operations and client relationships at The Land Wood Company, specializing in the supply of wooden pallets and fire extinguisher cylinders. Oversaw transactions with Agricultural Cooperative Banks, ensuring timely delivery and customer satisfaction. Responsibilities included inventory management, client communication, and business development.

ProcurementMultitaskingProduct DevelopmentResearch SkillsTeamworkLogistics Management+7

Lpu distance education

Communications Teacher/ marketing Assistant

Jan 2015 – Jan 2016 · 1 yr · India · On-site

It is LPU Distance Education Institution which is situated in TALWARA district Hoshiarpur, India.
My Roles: Delivered lectures on communication skills to undergraduate students in distance education programs.
Trained students for IELTS (Listening, Reading, Writing, Speaking) with a focus on exam techniques and English language improvement.
Designed lesson plans, practice materials, and mock tests aligned with IELTS standards.
Guided students in improving fluency, grammar, pronunciation, and academic writing.
Provided one-on-one mentorship to students struggling with specific modules.
Helped students boost confidence and prepare for international study or migration opportunities.
Plan, execute, and monitor marketing campaigns across digital and traditional platforms.

CommunicationMultitaskingAssessment of Basic Language and Learning Skills (ABLLS)Research SkillsTime ManagementPresentation Skills+5

Svjc dav public school-dasuya

Senior Teacher

Feb 2011 – Nov 2014 · 3 yrs 9 mos · India · On-site

Taught English to secondary and senior secondary students (Grades 8th,9th,10th and 11th), focusing on grammar, literature, and writing skills.
Prepared lesson plans aligned with CBSE curriculum and engaged students in critical thinking and textual analysis.
Conducted class tests, evaluated assignments, and provided personalized feedback to support student progress.
Participated in parent-teacher meetings, school functions, and co-curricular events.
Contributed to school magazine editing and English language enrichment programs.

CommunicationProject ManagementMultitaskingInterpersonal SkillsEducational LeadershipMentoring+7

Montessori cambridge school - india

English Language Teacher

Aug 2010 – Jan 2011 · 5 mos · Pathankot, Punjab, India · On-site

Taught English to students in Grades 5 to 8 following Montessori-aligned teaching approaches.
Focused on grammar, creative writing, vocabulary development, and reading comprehension.
Encouraged interactive learning through storytelling, group discussions, and activity-based teaching.
Assessed students' performance and provided individualized feedback for improvement.
Contributed to classroom environment setup and co-curricular event planning.

CommunicationMultitaskingInterpersonal SkillsStudent MotivationEnglishUse of visual aids and learning material+2