Michelle Kessler

CEO

Dana Point, California, United States25 yrs 3 mos experience
Most Likely To SwitchAI Enabled

Key Highlights

  • Led executive communications for Qualcomm, reaching millions annually.
  • Pioneered Qualcomm's first virtual event practice.
  • Managed a social media program with over 4.3M followers.
Stackforce AI infers this person is a Marketing Communications expert with a focus on Executive Communications and Content Strategy.

Contact

Skills

Core Skills

Executive CommunicationsCreative StrategyEvent ProductionAdvertisingProduction StrategyMessaging StrategyPresentation DevelopmentContent StrategySocial MediaEditorial ManagementSocial Media ManagementTrainingContent ManagementEditingJournalismTechnology Reporting

Other Skills

Visual DesignVideo ProductionWritingDigital CampaignsSpeakership ProductionThought LeadershipCorporate Video ProductionSpeechwritingAnalyticsContent ProductionBranded ContentBrand JournalismSocial Media GrowthMultimediaInterviewing

About

Executive communications, content and digital strategy leader. Former USA TODAY tech reporter and editor. I build teams that achieve business goals through impactful, inspiring storytelling.

Experience

25 yrs 3 mos
Total Experience
13 yrs
Average Tenure
14 yrs 8 mos
Current Experience

Qualcomm

4 roles

Senior Director, CEO/Executive Communications; Head of In-House Creative and Marketing Production

Promoted

Aug 2024Present · 1 yr 10 mos

  • Manage Qualcomm's creative studio, overseeing the company's visual design, video, and writing departments
  • Manage Qualcomm's executive production team, which produces all CEO and top-tier CXO executive appearances, reaching more than 60M people annually
  • Produce for every major company-owned event, including Wall Street Investor Day, Stockholders Day, and our annual product launch (Snapdragon Summit); as well as top-tier industry events including CES, SXSW and IFA
  • Produce key advertising assets, including multi-million dollar out-of-home advertising assets, digital campaigns, tradeshow creative, and more
  • Set business-aligned creative strategy that delivers measurable results
Creative StrategyVisual DesignVideo ProductionWritingExecutive Communications

Senior Director, CEO and Executive Communications; Head of Marketing Production

Promoted

Oct 2021Mar 2025 · 3 yrs 5 mos

  • Oversee all CEO speakership production, enabling our chief executive to tell our story at the highest level on the industry's biggest stages
  • Oversee top-tier COO/CFO, CMO and other key executive appearances; driving CEO/CXO message pull-through and thought leadership
  • Lead production strategy for every major company-owned event
  • Manage the corporate video and presentations teams, which together produce one executive appearance every ~3 business days; supervise best-in-class creative agencies, operate film studios, and more
Speakership ProductionThought LeadershipCorporate Video ProductionExecutive CommunicationsProduction Strategy

Director: CEO and Executive Communications and Messaging

Promoted

Aug 2018Dec 2021 · 3 yrs 4 mos

  • ∙ Oversaw all top-tier executive presentations
  • ∙ Developed and execute an executive presentations strategy and analytics program that delivers message pull through among customers, journalists, investors, governments and other key audiences
  • ∙ Managed executive presentation development, including speechwriting, slides, and graphics; manage stagecraft, including large A/V installations both domestically and internationally.
  • ∙ Developed and launched Qualcomm’s first virtual event practice and platform, in partnership with the events team
  • ∙ Conducted executive speaker and message coaching
  • ∙ Pioneered Qualcomm's first overarching messaging program, including messaging strategy, development, socialization, training and measurement
  • ∙ Build out this new program with top executives; expanding it to every region and comms group including marketing, investor relations, government relations and HR
Presentation DevelopmentSpeechwritingMessaging StrategyExecutive Communications

Marketing Director: Content Strategy, Presentations and Social Media

Oct 2012Aug 2018 · 5 yrs 10 mos

  • ∙ Ran a best-in-class owned content department, generating growing brand affinity gains, engagements, and views
  • ∙ Oversaw a social media program with 4.3M followers on worldwide platforms including Twitter, Facebook, Instagram, Weibo and WeChat; launched the company’s first social influencer program and executive social media program
  • ∙ Managed content production and publishing, including videos, photography, graphics, podcasts, and blogs consumed by millions of viewers/readers annually
  • ∙ Produced all C-level executive presentations, including speechwriting and slides/graphics, for major events including CES and Mobile World Congress
  • ∙ Evolved paid content strategy to increase placements and results, including social media advertising, content engines such as Outbrain, and paid search
  • ∙ Helped develop branded content programs with publishers such as CNET and Quartz
Content ProductionSocial Media ManagementBranded ContentContent StrategySocial Media

Qualcomm

Marketing Director: Content Strategy

Jan 2011Jan 2012 · 1 yr · San Diego, CA

  • ∙ Managed Qualcomm’s pioneering brand journalism program, Spark, which reached
  • millions and significantly improved brand awareness and association
  • ∙ Created the first company-wide editorial board and calendar, implemented content strategy across departments; edited Qualcomm’s official blog, OnQ
  • ∙ Oversaw the content department with a staff of five authors, artists, and designers
  • ∙ Produced the company anthem video, executive and partner testimonial videos, explainers and more
Brand JournalismEditorial ManagementContent Strategy

Usa today

3 roles

Head of Social Media

Aug 2010Oct 2011 · 1 yr 2 mos

  • ∙ Oversaw all USA TODAY social media accounts; significantly grew fans/followers and increased engagement
  • ∙ Covered breaking news on the @usatoday Twitter account
  • ∙ Trained editorial staff on social media best practices and analytics; helped many reporters launch their first Twitter accounts
Social Media GrowthTrainingAnalyticsSocial Media Management

Online Technology Editor

Promoted

Aug 2008Nov 2010 · 2 yrs 3 mos

  • ∙ Managed usatoday.com/tech, which received millions of viewers daily
  • ∙ Assigned, edited and posted articles, multimedia, and interactive features
  • ∙ Supervised seven reporters and one website staffer in partnership with another editor
  • ∙ Oversaw three blogs and two Twitter feeds, plus third-party content partnerships
  • ∙ Lead reader interaction through forums, comment boards and direct messages
  • ∙ Promoted content via social media channels
Content ManagementEditingMultimedia

Technology Reporter

Jun 2000Aug 2008 · 8 yrs 2 mos

  • ∙ Covered Silicon Valley and the hardware and electronics business beat for the nation’s
  • largest newspaper
  • ∙ Interviewed tech’s biggest leaders, from Steve Jobs to Bill Gates
  • ∙ Covered breaking news from the Sept. 11 terrorist attacks to the dotcom boom and bust; wrote stories on corporate finance, board room scandals, tech innovation and more
  • ∙ Published articles on the front page (1A) and in every section of the paper
  • ∙ Lead writer/editor for the Technology Live blog
Technology ReportingInterviewingNews CoverageJournalism

Education

UC San Diego

University of Southern California

Master of Arts - MA — Journalism

UC San Diego

B.A. — Literature/Writing

University of Southern California

M.A. — Journalism

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