Shayne Murta — Business Development Executive

I am an Ohio University graduate with a degree in Marketing and Business Analytics and a certificate Consumer Research. I was chosen to be in Copeland Scholars as an incoming freshman and have continued to get involved throughout my time in college. I was accepted into the Schey Sales Centre and selected to be a fellow in the Center for Consumer Research and Analytics Program. I have built strong data analytics and marketing skills to help maximize my understanding of consumer behavior and spending. I have a personable demeanor that allows me to quickly put others at ease and encourages open communication. I am naturally curious about people and have developed sharp observational skills. My Business Cluster experience was very rewarding. I was able to bring creative ideas to the team and complete the marketing plan for a new gaming bar/restaurant. My team was able to establish goals, encourage innovation and collaborate successfully. My fellowship in the Center for Consumer Research and Analytics has brought me opportunities to work with real-world clients and expose myself to authentic experiences. My team and I conduct focus groups, interviews and surveys to help learn consumer based information on how to best reach perspective clients. Through a selective process, I was chosen for Student Outreach Coordinator to help spread the work of the center to possible students and present to them the opportunities that follow. I also was a Marketing Communications Coordinator, creating social media posts and videos to advertise the Center.

Stackforce AI infers this person is a Marketing and Data Analytics professional with a focus on consumer insights.

Location: Columbus, Ohio, United States

Experience: 6 yrs 5 mos

Skills

Data Analysis
Client Communication
Strategic Marketing
Research
Creative Development
Qualitative Research
Market Research
Content Strategy

Career Highlights

Strong data analytics and marketing skills
Experience with real-world clients in market research
Leadership in consumer research initiatives

Work Experience

MarketCast

Sr. Social Analyst (0 mo)

Origo Branding Company

Account Manager (1 yr 1 mo)

Account Coordinator (1 yr 10 mos)

WD Partners

Strategy and Insights (5 mos)

Strategy and Insights Intern (3 mos)

AdaptaLogix

Market Research Intern (3 mos)

Ohio University Center for Consumer Research and Analytics

Market Researcher and Student Outreach Coordinator (2 yrs 5 mos)

Columbus Zoo and Aquarium

Starbucks Barista (11 mos)

Eco Nail Salon

Receptionist (2 yrs 1 mo)

Education

Bachelor's degree at Ohio University

Shayne Murta

Business Development Executive

Columbus, Ohio, United States6 yrs 5 mos experience

Most Likely To Switch

Key Highlights

Strong data analytics and marketing skills
Experience with real-world clients in market research
Leadership in consumer research initiatives

Stackforce AI infers this person is a Marketing and Data Analytics professional with a focus on consumer insights.

Contact

Skills

Core Skills

Data AnalysisClient CommunicationStrategic MarketingResearchCreative DevelopmentQualitative ResearchMarket ResearchContent Strategy

Other Skills

Social AnalyticsData Quality AssuranceSocial Media ManagementCoordinationQuantitative ResearchFocus GroupsCustomer ServiceTeam TrainingCustomer InteractionSchedulingSocial MediaPaid Search CampaignsBudgetingMedia PlanningCommunication

About

Experience

6 yrs 5 mos

Total Experience

1 yr

Average Tenure

2 yrs 11 mos

Current Experience

Marketcast

Sr. Social Analyst

Jun 2026 – Present · 0 mo · Remote

As a Senior Social Analyst, I monitor client communications to ensure seamless information flow, proactively addressing client inquiries and ensuring client satisfaction throughout the project lifecycle. Following the project’s plan, I actively pull data and conduct the analysis of it, to create key findings and recommendations for clients.
I assist in ensuring data quality and integrity in research projects, contributing to the reliability of research findings. This involves data validation and verification, ensuring accuracy and consistency in the data. In the case of social analytics, I remain on top of online/social trends and language to ensure accurate interpretations.
I take a lead role in preparing client reports, including conducting analyses, and formatting and organizing data clearly and concisely.

Data AnalysisClient CommunicationSocial AnalyticsData Quality Assurance

Origo branding company

2 roles

Account Manager

Promoted

May 2025 – Present · 1 yr 1 mo · Columbus, Ohio Metropolitan Area · Hybrid

Develop strategic marketing plans for clients, assist in day-to-day communication with clients, and help ensure project expectations are met in terms of the content, messaging, and tactics of a project.
Lead internal teams to ensure creative work exceeds the clients expectations and efficiently relays the story the marketing aspects aim to capture.
I also coordinate all social media efforts for Origo Branding. This includes posting on all social platforms (Instagram, Facebook, X, LinkedIn), developing blogs to highlight work with our partners or internal celebrations, and e-blasts to keep interested parties updated on Origo's achievements.

Strategic MarketingClient CommunicationSocial Media Management

Account Coordinator

Jul 2023 – May 2025 · 1 yr 10 mos · Columbus, Ohio Metropolitan Area · Hybrid

Work closely with the account and creative teams, to help with research, creative development, and coordination for branding, marketing, and digital initiatives.
Provide assistance in the research and analysis phases of the project, helping to inform the team on how to execute the insights and findings to develop effective solutions for our clients.

ResearchCreative DevelopmentCoordination

Wd partners

2 roles

Strategy and Insights

Dec 2022 – May 2023 · 5 mos · Dublin, Ohio, United States · Remote

Gather and provide information helpful to client work using all aspects of design and capitalizing on qualitative and quantitative research.
Provide support for the Strategy and Insights program through interfacing with internal team members and external research respondents, clients, and vendor contacts.
Develop journey maps and presentations to present to the client and build impactful marketing strategies.
Analyze data results from survey findings to form analytical charts to present findings in a quantitative measure to the client.

Qualitative ResearchQuantitative ResearchData Analysis

Strategy and Insights Intern

May 2022 – Aug 2022 · 3 mos · Dublin, Ohio, United States

As a strategy and insights intern, I gather and provide information helpful to client work. I am learning about all aspects of design and capitalizing on my qualitative and quantitative skills to implement into our branding research projects.
I am responsible for providing support for the Strategy and Insights program through interfacing with internal team members and external research respondents, clients and vendor contacts.

Qualitative ResearchQuantitative Research

Adaptalogix

Market Research Intern

May 2021 – Aug 2021 · 3 mos · Dublin, Ohio, United States

As a market research intern, I work closely with the marketing team to deliver compelling content strategies to our clients and execute social media action plans. I independently gather, analyze, and synthesize information from diverse sources to uncover important insights and information. This position is an excellent learning opportunity for my future in marketing and analytics.

Market ResearchContent StrategySocial Media Management

Ohio university center for consumer research and analytics

Market Researcher and Student Outreach Coordinator

Dec 2020 – May 2023 · 2 yrs 5 mos · Athens, Ohio, United States

In the Center for Consumer Research and Analytics program I design, execute and analyze market research for real-world clients in a team of 4-5. My team and I identify consumer behavior insights and recommend marketing strategy adjustments to influence the customer decision process and help our clients meet their goals. Leading focus groups of 10-15 students and conducting personal interviews allows us to gather qualitative and quantitative research to benefit the client.
As Student Outreach Coordinator, my goal is to increase awareness of the program and its professional benefits in order to attract qualified potential members.

Market ResearchFocus GroupsQualitative ResearchQuantitative Research

Columbus zoo and aquarium

Starbucks Barista

Jun 2020 – May 2021 · 11 mos · Powell, Ohio, United States

As a Starbucks barista I greeted customers and provided positive interactions in a courteous manner to help facilitate brand loyalty. I managing product supply to meet demand and handled an average of 100 customers per day while meeting all company health protocols. I train new employees on full menu options to ensure they are prepared to work on their own and feel comfortable.

Customer ServiceTeam Training

Eco nail salon

Receptionist

Jul 2017 – Aug 2019 · 2 yrs 1 mo · Powell, Ohio

As senior receptionist, I collaborated with managers to produce an effective monthly schedule for receptionists. Utilizing my personable skills, I frequently interacted with customers to form strong relationships and improve the customers experience. I developed management skills by training new receptionists on booking appointments, phone etiquette, performing payment transactions and general salon maintenance.

Customer InteractionScheduling