Preston K.

CEO

Greater Toronto Area, Canada11 yrs 9 mos experience
Highly Stable

Key Highlights

  • Over 20 years of diverse creative experience
  • Expertise in brand development and creative direction
  • Proven track record in increasing social media engagement
Stackforce AI infers this person is a Marketing and Creative Design professional with extensive experience in brand development and multimedia production.

Contact

Skills

Core Skills

Creative DirectionBrand DevelopmentWeb DesignSocial Media MarketingApparel DesignProduction ArtProblem SolvingFashion DesignGraphic DesignCustomer EngagementLeadershipProduction Management

Other Skills

Critical ThinkingApparel GraphicsColor TheoryIn-house DesignContent StrategyCharacter AnimationIcon DesignBranding & IdentityAsset PlanningCreative StrategyEntrepreneurshipVector IllustrationLevel of Detail (LOD)AdvertisingDigital Media

About

As UAD Multimedia (https://www.uadmultimedia.ca), I use creative direction and a multi-skilled design approach to highlight the uniqueness and authenticity of each brand and communicate that to their audience. The mission is to resonate with the audience using impactful, innovative creative solutions that inspire and connect people of all walks of life. With over 20 years of experience as a multi-faceted creative, UAD Multimedia has developed a 'unique touch' to brand development and amassed a diverse portfolio of projects, ranging from: Storyboarding for Sony and TD Bank commercials. Apparel production for major brands such as Universal Music Group. Customizing promotional products for brands such as Tim Hortons, Honda, and Stanley Black & Decker. Creating motion graphics and Copywritting for social media online ad campaigns.

Experience

11 yrs 9 mos
Total Experience
1 yr 9 mos
Average Tenure
--
Current Experience

Tms lighting inc.

Web Administrator

Nov 2024Present · 1 yr 7 mos · Brampton, Ontario, Canada · On-site

  • Website maintenance, troubleshooting, updating, and improvements for over 200+ architectural lighting fixtures, product spec sheets, product customization configurator, and creating high-quality application pictures of lighting fixtures in real-world environments.
  • Revamped UI and UX website overhaul/redesign for website (homepage, product page, configurator, resources, brochures, brand guidelines, brand strategy).
  • Creating revamped and consistent social media content for Facebook, Instagram, Pinterest (40k - 50K monthly impressions across 2 accounts), and LinkedIn (up from 1 account at 2,600 followers to 6,200+ in 2 accounts in under 10 months) an increase of 40%.
  • Brainstorming and storyboarding for vlogs, assisting in company promotional video shoots and infomercials, heavily involved in writing copy and creating social media content for the marketing department, and uploading video content to YouTube and website.
  • Assisting in coordinating and communicating with other industry related companies for social media marketing and advertising collaborations.
Adobe IllustratorDesignSocial MediaCritical ThinkingCollaborative Problem SolvingIn-house Design+34

The next trend designs inc.

Creative Director

Sep 2022Sep 2024 · 2 yrs · Greater Toronto Area, Canada · On-site

  • Streamlined the production of accurate digital mock-ups for assorted promotional items such as apparel, drink ware, awards, headwear, product catalogues, and reducing the creative process time down by 40%.
  • Improved the quality of post and set the new standard of content quality for their social media and implemented and maintained a schedule for campaigns on a consistent basis across Instagram, Facebook, TikTok, and Pinterest for a month-after-month increase in engagement and impressions.
  • Created ads for Google, Facebook, and Linkedin and maintaining a fixed schedule for the upkeep and the continued running for each ads reach on each platform.
  • Designing and executing E-blast campaigns on a week-to-week basis for exciting new product launches for various brands such as Honda, Stanley Black & Decker, Husqvarna, and others.
  • Creating Powerpoint presentations, traditional print banners and motion graphic digital banners for LED displays.
Critical ThinkingContent StrategyBranding & IdentityAsset PlanningCreative StrategyLevel of Detail (LOD)+33

Avid apparel

Production Artist

Jun 2020Sep 2022 · 2 yrs 3 mos · Toronto, Ontario, Canada

  • Improved the efficiency of the art separation-to-screen process by 50% to help alleviate pressure on product shipping deadlines for both small to large-scale orders.
  • Improved the data entry process for SKU design specifics across the usage of Asana, Excel, and Slack to better streamline the varied amount of information being handled between the creative and production departments and increasing productivity by 20%.
  • Creating high-quality artwork separations for output to various printing processes such as screen printing, direct-to garment, direct-to-film, and embroidery reducing the need to outsource separations by 30%.
  • Effectively trouble-shooting for any problems in-between the development of screens and actual printing to upkeep and maintain top-quality control of products and pantone colour accuracy.
  • Developing visually accurate product mock-ups and assisting the creative department in graphics for pitch decks to potential clients featuring new designs and garments.
Collaborative Problem SolvingApparel GraphicsFashion DesignAsset PlanningLevel of Detail (LOD)Problem Solving+16

T-shirt elephant

Production Artist

Nov 2017Mar 2020 · 2 yrs 4 mos · Toronto, Ontario, Canada

  • · I create art production files for custom clothing brands across Canada and internationally.
  • · I work on with an extensively trained and talented art department to produce high-quality art prints for direct-to-garment and silk screening processes.
Apparel GraphicsColor TheoryFashion DesignLevel of Detail (LOD)TeamworkTimelines+9

The award store

Graphic Designer

Feb 2013Nov 2017 · 4 yrs 9 mos · Mississauga, Ontario

  • Designing and preparing artwork for output to trophies, awards, and custom-made specialty items and increasing the order output by 20% during the busy season consistently every year.
  • Engraving of medals, badges, plaques, and specialty items and ensuring accuracy and customer satisfaction.
  • Assisting customers in planning and organizing effective visual solutions for their trophy and award needs for a variety of different customer bases such as schools, corporate, real estate, and more.
AuditingCollaborative Problem SolvingIn-house DesignAsset PlanningLevel of Detail (LOD)Problem Solving+16

Wilson trophy company

Graphic Designer

Jan 2011Nov 2011 · 10 mos · Mississauga, Ontario

  • Designing and preparing artwork for output to trophy's and awards.
  • Engraving medals, awards, badges, plaques, and specialty items.
  • Assisting customers in planning and organizing effective visual solutions for their awards.
Production ExperienceDeadline OrientedMultitaskingTechnical DesignFile PreparationCustomer Service+1

Gorilla bones screenprinting

Supervisor | Graphic Designer

Aug 2009Sep 2010 · 1 yr 1 mo · Mississauga, Ontario

  • Designing, preparing, and editing artwork for output to film and screens for the production team.
  • Maintaining a schedule of consistency and a rapid stream of work for days, afternoon, & midnight shifts.
  • Responsible for upkeep of inventory and ordering of supplies for the production department.
Critical ThinkingApparel GraphicsLeadershipTeamworkTimelinesProduction Experience+7

Eye-to-eye clothing

Graphic Designer

May 2009Sep 2009 · 4 mos · Mississauga, Ontario

  • Conceptualize ideas for sporting teams and associations.
  • Designing logos for brands for both local and companies abroad within the sports wear industry.
  • Researching new design trends for future product and merchandise designs.

Crown magazine

Layout Designer

Feb 2009Apr 2010 · 1 yr 2 mos · Toronto, Ontario

  • Conceptualizing & developing page layouts.
  • Visual development of the brand, marketing material, and its entire corporate identity.

Uad multimedia

Creative Director

Mar 2006Present · 20 yrs 3 mos · Brampton, Ontario

  • Implementing a wide-array of creative approaches to satisfy customer request through brand developments using logo design, motion graphics, illustration, compositing, animation, video editing and both digital and print design.
  • Specializing in brand development design and content creation with no limitations on the industry or genre--very intuitive with an ability to develop engaging results from creative briefs.
  • Very effective in establishing consistent visual graphic elements that correspond to proper design principles as well as simultaneously creating a foundation for a brand(s) future design evolution.
  • Freelance story boarding for clients such as Sony, TD bank, Much Music & West 49°.
  • Expertly trained as a classical animator at the prestigious, world-renowned Sheridan College animation program.
Critical ThinkingApparel GraphicsColor TheoryIn-house DesignContent StrategyCharacter Animation+42

Urban angel designs

Apparel Designer

Aug 2005Sep 2024 · 19 yrs 1 mo · Toronto, Canada Area

  • Urban Angel Designs© is brand that was created to show that life is not about finding oneself–it is about creating yourself through passion, persistence, and perseverance.
Apparel GraphicsColor TheoryFashion DesignIn-house DesignContent StrategyIcon Design+28

Education

Sheridan College Institute of Technology and Advanced Learning

BAA Classical Animation — Classical Animation

Jan 2001Jan 2005

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