Sep 2019 – Present · 6 yrs 9 mos · India

• Lead Talent North’s Coaching & Transition Advisory practice, partnering with senior leaders, founders, and professionals to navigate complex career transitions, leadership development, and performance challenges. Deliver executive coaching focused on fostering clarity, purpose, and resilience—helping clients break limiting patterns and align personal and professional priorities for sustainable growth.
• Co-lead the Executive Search practice, collaborating with organizations to identify and attract leadership talent that drives strategic growth and cultural alignment. Drive impactful hiring decisions and talent solutions that enable organizations to respond swiftly and decisively in critical situations.

Jan 2018 – Sep 2019 · 1 yr 8 mos · Gurugram, Haryana, India

• Led the integrated marketing and customer experience charter at Clix Capital, shaping the brand’s voice and driving growth across digital lending products. Played a pivotal role in positioning Clix as a challenger NBFC brand with a differentiated customer-first narrative in a highly competitive financial services landscape.
• Owned the entire customer lifecycle — from brand awareness and acquisition to service experience and retention — ensuring consistent and meaningful engagement at every touchpoint. Spearheaded insight-led marketing strategies combining consumer research, analytics, and experimentation to optimize campaigns and improve conversion funnels.
• Drove the design and implementation of a seamless, digitized customer journey, partnering with product, tech, risk, and operations teams. Introduced process improvements and service design enhancements that elevated NPS, reduced friction in onboarding, and deepened customer trust.
• Also led internal communication and PR efforts, positioning Clix as a forward-thinking, purpose-led organization and building visibility among customers, partners, and media.

Jan 2016 – Dec 2017 · 1 yr 11 mos · Gurugram, Haryana, India

• Led the design and execution of customer marketing strategies focused on enhancing end-to-end customer journeys and driving engagement across digital and offline channels. Leveraged deep consumer insights and data analytics to transform communication approaches and improve customer experience metrics.
• Championed process transformation initiatives to streamline operations, elevate digital touchpoints, and increase customer retention. Collaborated closely with cross-functional teams to align marketing programs with business goals, resulting in measurable gains in customer satisfaction and loyalty.

Jun 2008 – Dec 2015 · 7 yrs 6 mos · India

• Part of the inception team of Walmart to set up business in India. Played strategic leadership roles to enable business growth.
• 𝗦𝘁𝗿𝗮𝘁𝗲𝗴𝘆, 𝗜𝗻𝘀𝗶𝗴𝗵𝘁𝘀 & 𝗔𝗻𝗮𝗹𝘆𝘁𝗶𝗰𝘀
• Built Pan-India B2B wholesale strategy; need-gap + segmentation; value proposition; enabled opening 21 stores.
• Created brand architecture: mission, “Best Price Modern Wholesale”, private labels "Right Buy" & "Member’s Mark"; store signage & comms that lifted sales/profit.
• Set up automated BI/reporting; site-potential models; new-site pipeline >100%.
• 𝗠𝗲𝗺𝗯𝗲𝗿𝘀𝗵𝗶𝗽 𝗚𝗿𝗼𝘄𝘁𝗵 (𝗔𝗰𝗾𝘂𝗶𝘀𝗶𝘁𝗶𝗼𝗻 & 𝗔𝗰𝘁𝗶𝘃𝗮𝘁𝗶𝗼𝗻)
• Field engine for market mapping, targets, tracking → 2M+ members across 30 stores.
• Activation/Renewal programs: +50% avg bill value, +45% active customer base.
• 𝗠𝗮𝗿𝗸𝗲𝘁𝗶𝗻𝗴 (𝗰𝗼𝗻𝗰𝘂𝗿𝗿𝗲𝗻𝘁)
• GTM playbooks for new store launches; seasonal/category calendars; multi-channel ATL/BTL campaigns to drive footfall & sales.
• 𝗠𝗲𝗿𝗰𝗵𝗮𝗻𝗱𝗶𝘀𝗶𝗻𝗴 𝗣𝗹𝗮𝗻𝗻𝗶𝗻𝗴 & 𝗦𝘁𝗿𝗮𝘁𝗲𝗴𝘆
• Delivered profitability via margin management (+150 bps vs target), price gaps (100–300 bps below MOP), and disciplined 60-day inventory.
• Forecasting/control tools scaled as enterprise best practice; assortment planning tied to business priorities.
• 𝗘-𝗰𝗼𝗺𝗺𝗲𝗿𝗰𝗲 𝗣𝗶𝗹𝗼𝘁
• Designed first e-commerce model (strategy, business case, financials); sales-order software → +45% productivity.
• 𝗥𝗲𝗮𝗹 𝗘𝘀𝘁𝗮𝘁𝗲 & 𝗣𝗿𝗼𝗰𝗲𝘀𝘀 𝗘𝘅𝗰𝗲𝗹𝗹𝗲𝗻𝗰𝗲 𝗖𝗢𝗘
• Managed RE portfolio & landlord relations; ~INR 1M p.a. sublease; FDI/FCPA-aligned transitions.
• Led sublease footprint transition; ran REC; standardized processes/controls across RE & ops.

Oct 2003 – May 2008 · 4 yrs 7 mos

• Led product development, marketing and portfolio management of 12 card products and 3Mn Cards-in-force for SBI Card. Launched strategy around Brand, Price, Consumer needs, Marketing mix to help identify white spaces leading to strategic launches.

Nov 1998 – Sep 2003 · 4 yrs 10 mos

• Led high impact 6-sigma and lean quality projects related to process re-mapping, reduction of manual work and increase the productivity. Worked with strong cross functional teams; influencing individuals at all levels of the organization; adjusting quickly to shifting priorities and multiple demands within stringent timelines.