Nov 2023 – Jan 2025 · 1 yr 2 mos · Remote

• Manage and develop internal revenue processes (particularly within Sales and Marketing) for improved sales velocity, revenue recognition, and overall efficiency. Provide monthly analytics reporting on growth performance. Launched a multi-touch attribution model harnessing multi-system sourced data.

Mar 2023 – Nov 2023 · 8 mos · Remote

• Managed and developed updated Marketing Operations processes within Dynamics CRM, Hubspot, and 6sense to improve MQL, SQL, and overall pipeline processes. Began development of a multi-touch attribution model, as well as automated data cleansing and standardization efforts using Openprise.

Nov 2021 – Mar 2023 · 1 yr 4 mos · San Francisco Bay Area

Jan 2020 – Oct 2021 · 1 yr 9 mos

• In addition to my duties within the Senior Data Administrator & Analyst role, my responsibilities expanded into developing our marketing automation efforts. Using the Openprise platform, I have built out and launched automated data enrichment programs, Lead-to-Account matching, de-duplication programs for Contacts and Leads, as well as automated list uploads that ensure data quality while improving accessibility.

Jan 2019 – Jan 2020 · 1 yr

• In addition to my duties within the Data Administrator & Analyst role, my responsibilities expanded into developing automated processes for data cleaning and standardization. I also lead a firm-wide effort to standardize key database fields that have improved marketing segmentation, financial reporting, and forecasting.

Jan 2018 – Dec 2018 · 11 mos

• As a Data Administrator and Analyst, I perform data cleansing, coding, and transformations for marketing analytics projects; providing insights for our Audit, Tax, and Consulting departments. I am a member of the team responsible for redesigning our marketing processes to better implement analytics and overall strategy for the department. As well as analyze our data health for implementation of a data orchestration platform to automate several data entry responsibilities. I manage the gathering, cleansing, uploading/importing and resolution of data via our marketing efforts and frequently build dashboards and reports for our team to better analyze the effectiveness of our marketing and sales efforts.

May 2016 – Dec 2017 · 1 yr 7 mos

• As a Database Research Assistant, I worked alongside our CRM Administrator to track, analyze, and resolve data issues in our CRM as well as facilitated the gathering, cleansing, and importing of our marketing data. Performed data cleansing, coding, and transformations for marketing analytics projects; providing insights for our Audit, Tax, and Consulting departments and assisted in facilitating the adoption of better segmentation standards to improve our open and click-through rates. I worked with our Marketing Technology Manager to design and architect a self-service business intelligence dashboard showcasing a relationship between our marketing activities and sales opportunities. And lastly, built segmentation for our email inbound, direct mail, and phone call marketing efforts.

Mar 2016 – May 2016 · 2 mos · San Francisco, CA

• Assisting with Office Functions. Duties include Office Preparation each day, Monitoring Office Services emails, Expense Reports, Ordering Office Items and food (Office Depot, Safeway, CostCo), assisting with recruiting scheduling, Mail sorting and distribution, assisting the Homeowner Support Team, and General IT work throughout the office.

Apr 2015 – Sep 2015 · 5 mos · Walnut Creek, California

• Worked for a $60mm Cisco value-added re-seller which provides IT equipment and services to private, city, state and county entities within the state of California. Reviewed incoming RFPs from sales engineers and contacted distributors and manufacturers to identify current pricing and created formalized bids for submission to clients and handled award letter follow up. Directly responsible for managing quotes and bids for a school district with $50mm in sales including processing purchase orders and maintaining excellent customer service with 5 key clients. Handled all renewals, co-terming, and contract consolidation for Cisco SMARTnet warranty coverage for 20 accounts. Brought in a new client account through networking efforts resulting in $35K.

Sep 2014 – Mar 2015 · 6 mos · Branchburg, NJ

• Worked for a subsidiary of Service Experts ($400mm), a nationwide HVAC organization focused on residential and commercial businesses within the state of New Jersey. Created a direct marketing campaign to bring in new commercial business consisting of 25 in-person client visits daily, follow up phone calls and emails resulting in 10 new accounts. Successfully secured 4 contracts in a two month period exceeding sales goals and quotas.

Sep 2013 – Sep 2014 · 1 yr · Piscataway, NJ

• Attended all lectures for the Cognitive Psychology course and graded all homework assignments and exams for 85 students and provided information to professor for gradebook entry. Held weekly office hours for individual students and groups to assist with answering questions on lectures and labs and fostered an open door policy which led to one-on-one discussions on poignant topics. Responsible for reading and summarizing all background information for Dr. Pernille Hemmer’s episodic memory models project and conducting and editing experiments.
• Led a 6-week course for 18 undergraduate students on how to examine and perform experiments in Cognitive Science and write a paper based on the American Psychological Association requirements. Created course lectures and lesson plans and generated a course schedule and weekly assignments; Provided feedback and instruction on all homework.

Feb 2012 – May 2013 · 1 yr 3 mos · Moraga, CA

• Compiled all of the visit data that the Admissions Office of Saint Mary's College creates and examining it for trends, amounts, etc., to create a monthly visit report that is given to the Dean of Admissions every month. At the end of every "Admissions Year"​ (May-April), I created a Final Report that calculates the entire year's data for analysis and interpretation.

Jul 2010 – Feb 2012 · 1 yr 7 mos · Moraga, CA

• My job involved introducing prospective students to the campus community through meetings, tours, large-scale event days, and phone messages. Specifically, I was in charge of Visit Data Management. I kept track of every person who visits the campus, their demographic information, and produced a Visit Report at the end of each month.

Jun 2010 – Aug 2010 · 2 mos

• I aided Service Experts during a large construction job by helping organize some inventory and install simple electrical devices (e.g., thermostats and setting correct settings on units in ceilings). General assistance.