Dec 2022 – Aug 2025 · 2 yrs 8 mos

• Led a team of 5 Product Leaders owning ControlUp’s flagship platform, responsible for end‑to‑end product ownership across strategy, roadmap, delivery, launch, and continuous optimization.
• Owned a mission‑critical, always‑on platform where reliability, performance, and predictability were core success metrics—closely aligning product decisions with system scalability, operational stability, and long‑term architectural health.
• Drove market and competitive analysis to inform strategic prioritization and backlog decisions, balancing near‑term customer value with platform foundations and technical sustainability.
• Built and mentored a high‑performing product leadership team, establishing clear ownership models, execution standards, and product operating rhythms. Partnered deeply with engineering, design, and GTM to deliver consistent, high‑impact outcomes in a complex, enterprise‑grade environment.

May 2022 – Dec 2022 · 7 mos · Israel

• Owned mobile and growth platforms supporting a high‑volume investment and transaction‑driven ecosystem. Led cross‑functional Product and Engineering teams responsible for end‑to‑end delivery, platform scalability, and operational reliability.
• Focused on building robust product foundations that enabled secure financial interactions, predictable delivery, and scalable growth. Partnered deeply with engineering leadership on architecture decisions, technical debt management, and execution rigor in a regulated, trust‑sensitive environment.

Nov 2020 – Apr 2022 · 1 yr 5 mos · Israel

• Defining Product-led growth objectives with focus on driving top of funnel metrics (acquisition, activation, conversion, and referral/network).
• Developing a framework for prioritizing growth-specific product improvements and organizing the testing KPIs. Conducting incremental experiments providing potential 10x growth opportunities.
• Directing the product strategy for the product development teams that own the user experience from acquisition through activation.
• Directly mentoring a small team of Product Managers on dedicated, cross-functional teams and providing hands-on Product Management for the growth/experimentation team.
• Driving outcomes over outputs (e.g increase activation, increase CR). outcome driven decision making. Define new KPIs (when needed) and baseline outcomes for your product portfolio.

Oct 2020 – Present · 5 yrs 8 mos

• Product Management 101 course covering topics such as: Prioritization methodologies, data driven decisions, KPI and OKR definition, Product strategy.

Oct 2020 – Mar 2021 · 5 mos · Israel

Nov 2018 – Nov 2020 · 2 yrs

• 🔹 Product Management consulting for early stage start ups that includes all product tasks: Creating Roadmap, prioritized backlog, specification documents, strategy, work processes and more.
• 🔹 Career consulting / Mentoring for hi-tech professionals including: targeting job search based on skills and capabilities, customizing LinkedIn and resume and technical interview simulations.

May 2017 – Nov 2018 · 1 yr 6 mos · Tel Aviv District, Israel

• Define automated micro fulfillment center from scratch.
• Create Roadmap, MVP and milestone content.
• Create hardware and software technical specification requirements
• Sprint Management and scope definition. Prioritization of backlog.
• Data model, algorithms and AI
• UX/UI mockups for web application and android mobile app.
• Translate client requirements into technical specification documents.
• Analytics to reach high performance rate.

Mar 2015 – Apr 2017 · 2 yrs 1 mo · Ramat Gan, Tel Aviv District, Israel

• Collect requirements from large scale clients. Translate these requirements to the development team. Manage the customization for clients accounts.
• Main focal point for all issues related to product use. Delivered Training for international large corporations and leading universities.

Jan 2014 – Jan 2015 · 1 yr · Tel Aviv District, Israel

• Define MVP of app for team communication
• UX/UI Mockups for both web and mobile app.
• Google Analytics for app usage.
• Prioritization of backlog
• Technical Specification documents

Jan 2013 – Jan 2014 · 1 yr · Ramat Gan

• B2C Mobile Start up in the Video platform industry.

Mar 2011 – Nov 2013 · 2 yrs 8 mos · Yehud Monosson, Center District, Israel

• Leading a group of 5 Software Program Managers located both local and remote. Each PMO managed a different HP software product throughout all areas of value delivery chain (inbound and outbound).

Dec 2006 – Mar 2011 · 4 yrs 3 mos

• Planning, monitoring and control of all aspects of the project and the motivation of all those involved in it to achieve the project objectives on time and to the specified cost, quality and performance.

Dec 2005 – Dec 2006 · 1 yr

• Manage and track internal product release integration: Build, Deployment, Sanity.
• Investigate and drive solutions for problems found during the release preparation.
• Awarded Title “Outstanding Employee”

Sep 2004 – Sep 2005 · 1 yr · Jerusalem District, Israel

• Develop a front-end interface (JSP, HTML, JavaScript) with a back-end engine (VB, C) of the Israel Postal Authority Customer Service software.
• Provide customer support and resolve escalation issues