Jun 2021 – Sep 2024 · 3 yrs 3 mos · Bangalore

Jul 2020 – Present · 5 yrs 11 mos

Jun 2020 – Jun 2021 · 1 yr · Bangalore Urban, Karnataka, India

Jun 2019 – Jun 2020 · 1 yr · Bangalore

Jan 2015 – Jan 2019 · 4 yrs · Greater Bengaluru Area

• Falling Water is a UX Design Consultancy focused on building experiences that will delight the user. We specialise in designing innovative solutions for multiple devices and domains, for startups and other companies.
• Founding member of Falling Water
• Chief Designer, responsible generating ideas and translating them into rich and beautiful experiences
• Creating successful application for the web, mobile, and desktop

Jan 2013 – Dec 2014 · 1 yr 11 mos · Bangalore

• At Dev factory I led a team of designers. We handled the design requirements of Trilogy and its sister companies which are focused on widely different industries as Insurance, Automotive, Project Management suite etc. My work involved designing user experience for web and mobile applications and to overseeing the work of other interaction and visual designers.

Aug 2010 – Dec 2012 · 2 yrs 4 mos · Bengaluru, Karnataka, India

• For annectos I was their ‘go to’ user experience designer. I designed the user experience for their main
• B2B application and also some smaller projects. I helped set up a design team to take forward the
• designs I have created.
• At Josh Labs (a start up) I designed the user experience for their internal portals and also desiged apps they built for their clients.
• For Federation of Asian Basketball (FIBA) I designed the user experience for their News & Events portal.

Feb 2005 – Jun 2010 · 5 yrs 4 mos · Bengaluru, Karnataka, India

• At Trilogy/Versata I was mainly involved with creating user experience for various projects of Ford and its sister companies like Lincoln, Mercury etc.
• Ownership of the User Experience of FordDirect Website
• Responsible for User Experience of Dealer website and the Admin Application used by about 5000 Ford dealers.
• Defining project tasks, deliverables, timelines and milestones.
• Interacting with Clients about designs and brainstorming with them about ideas/problem.
• Setting Interaction and Visual Design guidelines. Working with the development team to ensure the design guidelines have been met.
• Work with program managers, metrics and development team to create prototypes for A/B testing and research.
• Assisting in developing Usability test scripts and prototypes.
• Work with 3rd party resources in case of outsourced projects.

Oct 2002 – Jan 2005 · 2 yrs 3 mos

• Role: Concept, Visual Design, Art Direction, Working with Development teams.
• Projects: Providing Strategy and Branding for websites. Developing Prototypes, Creating designs for website and other online promotional material such as direct mailers, newsletters, banners & interstitials, wallpapers, CD roms etc.
• Clients: IBM, Hutch, INGVysya, Hindustan Lever, and Deepam Silks

Feb 2000 – Sep 2002 · 2 yrs 7 mos · Bangalore

• Role: Concept, Design (Print & Web), Setting Visual Design Guidelines, Coordinating with the development team
• Projects: Websites ranging from Brand Sites to B2B websites,e-cards, e-mailers, wall papers, Wall posters,mouse pads, brochures. Creating prototypes with the business development team for new clients.

May 1999 – Jan 2000 · 8 mos · Bengaluru, Karnataka, India

• Role: Concept, Visual & Interaction Design (print & web) Art Direction, Production
• Projects: Website, applications, e-mailers, Interactive cds, power point presentations, corporate brochures,corporate identity

Aug 1998 – Jan 1999 · 5 mos · Bangalore

May 1997 – Jul 1997 · 2 mos · Greater Bengaluru Area

Apr 1996 – Jul 1996 · 3 mos · Greater Bengaluru Area