Dec 2023 – Aug 2024 · 8 mos · Bengaluru, Karnataka, India · Hybrid

• ● Experienced in leading marketing automation project and Operations Management by adhering to the best practices of the healthcare industry.
• ● Provides technical consulting support and platform expertise to all SFMC related projects by supporting campaign creation teams as they build and create SQL queries in providing waterfall count, configuring automations and publishing journeys.
• ● Governs and monitors simple to complex SFMC campaigns that align with the company’s investment management strategies and goals by providing timely reports depicting KPIs for analysis of the campaigns.
• ● Conduct A/B testing for different email versions and assess performance metrics, ensuring that campaigns continually improve.
• ● Implemented Einstein capabilities and showcased clients about the email trend growth, active customers and the best
• time for email deliverability.
• ● Utilized DESelect tools to easily segment audiences and streamline the process.
• ● Monitor the effectiveness of email marketing campaigns and provide detailed reports on open rates, click-through rates, conversions, and other key metrics.

Nov 2022 – Nov 2023 · 1 yr

• ● Ensured timely launch of the campaigns and handled configurations based on client requirement.
• ● Handled membership Rollouts for multiple Geo’s light and full markets.
• ● Building content block and templates for emails and worked on mobile push notifications as per the user requirements in email studio and mobile studio respectively.
• ● Built the email templates in RTL methodology for certain country users.
• ● Provided timely knowledge transfer sessions for production operations team during the Hypercare period and monitoring journeys /automations after live in production.
• ● Optimized responsive email templates for membership programs (Free & Paid Membership Journeys).
• ● Developing and maintaining large volumes of deadline-driven email campaigns and configured assets.
• ● Automated Imports, Extracts and Query activity Using the Automation Studio.
• ● Used Amp Script in writing emails for the content display as well as handling the efficient Dynamic Content for the subject Line.
• ● Optimize SQL queries to segment customer data, ensure accurate targeting, and filter data for personalized email content. Extract necessary information from data extensions for campaign execution.
• ● Use Ampscript to implement personalized content dynamically based on recipient attributes and behaviors, enhancing engagement and relevance.
• ● Created and executed personalized, multilingual, and dynamic email campaigns to improve customer engagement.

Dec 2021 – Nov 2023 · 1 yr 11 mos

Dec 2021 – Dec 2021 · 0 mo

• ● Support the email marketing team with building custom queries, email templates, amp script- based dynamic templates, automation jobs, and build out comprehensive customer journeys by writing SQL query and AmpScript logic and leveraging assets to build and deploy email campaigns.
• ● Managing subscriber data, import and segmentation using a combination of Salesforce Confidential tools and database queries
• ● Used Journey builder in running more than 20 different campaigns along with Automation Studio and Contact Builder.
• ● Track email key performance indicators such as opens, clicks, and engagement trends to make recommendations for optimization resulting in an increase of average click to open rates.
• ● Integrated Salesforce Sales Cloud and Service Cloud with Salesforce Marketing Cloud using Marketing Cloud Connect.
• ● Automated email campaigns, data imports, extractions, and query activities using Automation Studio.
• ● Tracked email performance metrics (send volume, open rates, click rates) and generated reports for stakeholders.
• ● Worked with stakeholders, creative teams, and developers to refine email copy, subject lines, and landing pages for higher conversion.
• ● Troubleshoot issues related to journeys, data extensions, and automations, providing timely resolutions.
• ● Integrated customer data from sales processes into Marketing Cloud for better segmentation and targeted campaigns.
• ● Integrated zoom and InEvent configurations to marketing cloud to capture event attendees and their interactions.

Mar 2019 – Nov 2021 · 2 yrs 8 mos

Nov 2017 – Feb 2019 · 1 yr 3 mos