Aug 2021 – Nov 2024 · 3 yrs 3 mos · Bengaluru, Karnataka, India

Oct 2019 – Aug 2021 · 1 yr 10 mos · New Delhi Area, India

• simsim is a video-first, vernacular social commerce startup with over five million users, working with over 3000 micro-community influencers. simsim has raised $16M till date from investors like Accel Partners, Shunwei Capital & Good Capital. It got acquired by YouTube (Google) in July'21.
• Key Responsibilities:
• Working directly with the co-founders to define the product vision and product roadmap for simsim multiply (single platform for influencers to manage their stores on simsim) - 2nd PM to join the company
• Conceptualised ‘multiply’ app from scratch and launched in < 4months time
• Complete ownership of the product; managing a product team of 10+ members from design, dev, data, product
• Product features launched: Video submission workflow, Video QC workflow, Store profile management, Payouts, ‘Share & Earn’ (affiliate marketing), ‘Rubaru’ (for celebs to send personalised wishes to their fans), Store level analytics, Video level analytics, influencer platform (POC)
• Working on growing organic traffic using SEO for simsim on mobile web

Jan 2019 – Aug 2019 · 7 mos · Delhi Area, India

• Worked directly with the co-founder to define and prioritize the product roadmap to create unparalleled product experience
• Was responsible for improving engagement and retention metrics on the product (both web and app)
• Worked on building unified instant search to help users find the right place/product/event on the platform
• Lead a team of developers to build personalized recommendations using machine learning (collaborative filtering)
• Worked on building growth loops by improving UX, simplifying user journey, cleaner UI, light engagement actions
• Had complete ownership of O2O (Online to Offline) project to drive online users to on-ground events/experiences/activations
• Lead migration of inhouse ad management tool to Google Ad Manager (DFP) for better inventory management and reporting
• Synthesized insights from user research, app usage data, and sales feedback to prioritize improvements and new product features
• Created various dashboards to analyse data and monitor key metrics using CleverTap, Google Data Studio, Tableau

Apr 2018 – Dec 2018 · 8 mos · Gurgaon, India

• Feedo was my 2nd startup. Here is a short brief about the product:
• "Feedo is a great, simple way to understand your customers’ level of loyalty using Net Promoter Score (NPS) on any Android smartphone. Designed for simplicity, Feedo makes it easy for store owners/brand managers to track and action customer feedback.
• Feedo puts you in the driver seat inexpensively and lets you conduct quick NPS surveys to understand if your clients are likely to recommend your business or service to others."
• Had to shut it down because of lack of funds to sustain it.

Oct 2017 – Apr 2018 · 6 mos · New Delhi Area, India

• The Startup Leadership Program (SLP) is a highly selective 6-month world-class training program and lifetime network for outstanding founders and innovators. SLP Fellows have founded over 1000 companies that have raised $450 million, and include breakthrough and award-winning startups like Runkeeper, Sensobi, Shareaholic, Solar Junction, Voicetap and Ubersense. The program began in Boston in 2006 with seven Fellows (participants). It has grown to 26 cities in 12 countries.
• Fellows spend six months in a rigorous cross-disciplinary entrepreneurial-CEO training program that combines
• Mentoring from successful entrepreneurs
• Extensive participation in active VC, corporate, and entrepreneur network
• Coaching and professional development
• Fireside chats with entrepreneurs and VCs and
• Focused skill-building workshops

Dec 2016 – Dec 2018 · 2 yrs · Gurgaon, India

• For brand lovers who are passionate about their favourite brands, brandove is a social mobile app that recognises and rewards them for brand advocacy.
• Unlike traditional brand advocacy companies, brandove is mobile first and uses game mechanics to filter genuine brand advocates from other customers.

Mar 2015 – Nov 2016 · 1 yr 8 mos · New Delhi Area, India

• Responsibilities:
• Lead and grew the Delhi business for 22feet – in terms of clients, team size and revenue
• Grew the revenue of the Delhi office by 2.8X as compared to FY ‘15
• Managed some of the biggest accounts for 22feet – Royal Enfield, Huawei honor, Dunkin’ Donuts, Wild Stone deodorant
• Devised digital strategies for clients to meet their business objectives
• Lead cross-functional teams like content, creative, analytics, technical and media for strategy and execution
• Royal Enfield (RE):
• o Worked closely with the RE brand team to launch the brand in 5 countries, including Thailand, Indonesia & Colombia
• o Lead digital strategy (website, social, paid media) for seamless communication across platforms & geographies
• o Lead complete digital strategy for Rider Mania, RE’s annual event in Goa for 2 consecutive years (2015, 2016)
• o Designed and executed go to market strategy for RE marque rides
• o Was involved in the launch of the new ‘Himalayan’ motorcycle in India
• o Was involved in the new website development project (Web 3.0) for RE using Adobe Experience Manager (AEM)
• Huawei Honor:
• o Lead the brand’s website development, social media management and paid media strategy
• o Managed digital media budget of $500K+ for product launches
• o Created and executed strategies and go-to market plans for product launches, events & campaigns to drive awareness, engagements, adoption and advocacy
• o Worked closely with e-commerce partners like Flipkart & Amazon for product launches and promotions
• o Developed actionable, data-driven insights to improve product and marketing strategy
• o Built communication strategy for new product launches and ensured consistency across platforms
• o Identified and delivered on the KPIs for paid media campaigns to achieve maximum ROI
• o Lead content, creative & analytics teams to deliver business needs of the clients

Apr 2013 – Sep 2014 · 1 yr 5 mos · Mumbai Area, India

• Jigserv Digital Private Limited is a start-up in the online media space. This innovative digital marketing company has been conceptualised by four ISB MBA graduates, who come from technology background and have significant relevant experience in this space with global majors.
• Responsibilites:
• Providing digital strategy and analysis on web conversions and paid advertising channels
• Aligning the digital and online marketing initiatives of the client with their business and marketing objectives
• Providing analytical support & quantitative insights across projects to deliver high quality results
• Auditing digital assets and activities, analytic research and working with our in-house team to deliver digital solutions
• Working on proposals & pitches for potential new businesses
• Headed the sponsorship and marketing for the ISB Digital Summit 2014, an annual 2 day digital marketing event which is held at ISB, Hyderabad

Apr 2012 – Jun 2012 · 2 mos · New Delhi

• Was involved in the preparation of project content, liaising with vendors and execution support for METRO C&C, India
• Supported the MD and the Director of Operations in several pitch presentation preparations, for clients such as BMW India and AUDI India
• Research support for several presentations e.g. for the German headquarters of Avantgarde

Apr 2009 – Nov 2009 · 7 mos · Noida Area, India

• Member of Quality Engineering team for Print BU and assigned complete QA ownership of one of Adobe’s product
• Review product requirements document, engineering specs to develop test plans and test cases - design strategies for automating and executing the tests.
• Perform product testing by executing test cases and test scripts for a given product area.
• Participate in maintaining and enhancing existing automation framework for new features/enhancements.

Aug 2007 – Dec 2008 · 1 yr 4 mos · Trivandrum

• Automation Testing of BT Open Reach application.
• Writing script in QTP, ITAA (Infosys Test Automation Accelerator) for Web-based, Seibel, mainframes applications