May 2023 – Feb 2024 · 9 mos · Amsterdam Area · On-site

• Designed for property partners while collaborating with UX researchers, UX writers, developers and design leadership.
• 👉🏻 To shape the future of Booking.com, worked on sub-vision of property partners track while collaborating with design leadership.
• 👉🏻 To bolster trust in our internal offerings and enhance conversion rates, I spearheaded the research, solutioning, and user testing efforts aimed at enabling property owners to try our offerings before making a full investment.

Jan 2022 – Apr 2023 · 1 yr 3 mos

• Led product design for delivery partners and post-order experience for customers, while collaborating with a cross-functional and leadership team.
• 👉🏻 Reduced cost per order by 37% by reimagining order picking for the delivery partners. New approach helps delivery partners pick up order from one assigned store in convenient manner which also led to reduce waiting time by ~2 mins and increased partners utilization to 85%.
• 👉🏻 By incentivizing payout and improving in-app communication for delivery partners, reduced the cost per order by ~9%. The new payout structure allows delivery partners to complete more orders in a shorter period of time, giving Dunzo more control over partner supply at any given time.
• 👉🏻 Enabled a new revenue stream by designing post order experience for alcohol delivery for Kolkata while collaborating with pre-order team.
• 👉🏻 Reduced the contact rate to the support agents by ~6% by improving order cancellation communication.
• 👉🏻 Led and streamlined the hiring process while working with my manager, resulting in the growth of our brilliant product design team from 5 to 12 members.

May 2021 – Dec 2021 · 7 mos

• Led design for merchant eco-system to make merchants’ in-store processes efficient through Merchant App and Merchant Dashboard.
• 👉🏻 Reduced store members’ footsteps by 35% and item picking time by ~13 seconds by designing a navigation experience. It helps store members find the correct items by guiding them down to the most optimized path.
• 👉🏻 Enabled stores to handle 200+ orders per hour and reduced order idle time by automating the process of assigning the orders. It removed the human dependencies and streamlined the process across all Dunzo’s stores.
• 👉🏻 Frequently visited the stores with UX researchers for doing on-ground studies to understand store’s processes deeply and find the opportunities to make the offline order processing as efficient as possible.
• 👉🏻 Actively involved in hiring to expand Dunzo's brilliant design team.

Apr 2020 – Apr 2021 · 1 yr

• I was part of the core team that designed a zero-to-one version of Online Classroom for mobile and web, which included experiences such as Live Teaching/Learning, Assignments, Automated Attendance, and Scheduler.
• Other key contributions:
• 👉🏻 Helped introduce gamification to enrich the learning experience for students, which later improved students' performance.
• 👉🏻 Designed micro-apps such as Quiz player, Whiteboard, Notepad, and Timer to power up the live learning/teaching experience.
• 👉🏻 Actively contributed to building a new design system for Online Classroom, specifically for mobile.

Jul 2018 – Apr 2020 · 1 yr 9 mos

• As one of the earliest designers, I was responsible for designing a new onboarding experience, an assessment player, a framework for white-labeling client's platform, and revamping several other product experiences for mobile and web, which assisted the company in acquiring more clients.
• Built a foundational design system that significantly improved our workflow, consistency across our product, and collaboration across the designers and developers.