Aug 2021 – Dec 2024 · 3 yrs 4 mos · Bengaluru, Karnataka, India

• Product Analytics for a leading software company :
• Analyzed behavioral variables of users (14M users) on a weekly basis to determine the impact of add-ons on Retention, Finished product export metrics.
• Implemented ML models to identify user cohorts, their likelihood of purchase of add-ons & customized services
• Devised appropriate action plans to improve KPI's and dashboards in Amplitude to track the OKR's.
• Data & Analytics Strategy for a global FMCG major :
• ◦ Owned deliverables across multiple data facets (Data Architecture, Modeling, Engineering & Governance)
• ◦ Actively collaborated with key stakeholders across the globe in project scoping & solution architecture discussions.
• ◦ On-prem to Cloud migration : Built a centralized Data lake and Datawarehouse in GCP to store global business data at a granular level for the business teams to drive marketing & sales analytics use cases/deliverables.
• ◦ Spearheaded the development of scalable and robust data ingestion/harmonization pipelines in GCP BigQuery.
• ◦ Innovated a novel Data Governance feature in GCP using Row Level Security access control.
• NLP based Demand Mapping App:
• ◦Designed and developed a Streamlit web application to automate demand & skill matching processes using NLP and a range of ML models including RandomForest, Regression, Gradient Boosting, BERT, and XLBert transformers.
• ◦Implemented a model selection mechanism to choose the best-performing model based on recall, optimizing decision-making in team staffing.
• Strategy Research & Consulting :
• Developed a strategic framework for Consumer 360, used by the global teams as sales material to win key deals.
• Aligned business objectives with SAP solutions to enable a unified omni channel view of consumers across touch points , accelerating digital transformation in Consumer Lifecycle Management.
• Collaborated with SME's and leveraged tech expertise to develop strategy to enable smooth integration between different platforms and SAP systems.

May 2019 – Aug 2021 · 2 yrs 3 mos · Pune/Pimpri-Chinchwad Area

• Joined the Coupa Team through its acquisition of Llamasoft. (https://www.wsj.com/articles/software-firm-coupa-to-buy-supply-chain-tech-provider-llamasoft-11604326800)
• Spearheaded the end-end data ingestion process automation using Python, Alteryx with effective data integrity and data modeling practices towards building a Data Lake and traceability dashboards (Tableau) for the world's largest restaurant chain that provided visibility of risk across the supply chain.
• Built a tool for an FMCG pioneer that enabled visibility of shipment analytics and KPI’s across 255 geographies over a 52 week horizon leveraging Azure Stack (Databricks, Analysis Services). Designed dashboards in PowerBI that helped users to track Fill and Dispatch Rates, Sales, Costs related KPI’s.
• Implemented spare parts demand forecasting solution for an Automobile giant with a wMAPE of 9.6
• Devised production planning strategies for a Brewery major in the ANZ region using Supply Chain Guru.

Oct 2018 – Mar 2019 · 5 mos · Bengaluru Area, India

• Analysed the growth, churn drivers and behaviour of consumers(1.3m) in ISP Business.
• Developed predictive(XGBoost), theoretical CLV models to rank win-back customers and aid develop customized win-back campaigns to help improve yearly retention rate by 3%,net churn by 10bps.
• Identified key loyal consumer segments for payterm upgrades to help reduce net churn by 20bps.
• Devised action plans across geographies basis the drivers identified above to help improve monthly revenue by 10million INR.

Jul 2016 – Jun 2017 · 11 mos · Greater Chennai Area

• Represented one half of the offshore GIS consulting team that serviced a major American retail giant
• Determined optimal locations for new stores using demographics, competitors, sales geospatial data
• Visualized local community trends to proactively evaluate demand, reduce shortage at all~13k stores
• Innovated health check reporting to fix sporadically surfacing issues in the client LI web-app modules
• Leveraged Python, SQL in providing production and development support for client's LI web-app

Jun 2015 – Jun 2015 · 0 mo · IIM Lucknow

•  Honed Presentation skills. ( Designing and Presenting ! )
•  Analysed the dynamics of consumer markets that influence buying decisions, campaign responses
•  Presented a comprehensive analysis of the Harvard Business School case -“Dove: Evolution of a brand”
•  Solved business cases published by Harvard Business School.
•  Analyzed a management article published in the Harvard Business Review.

Jan 2013 – Jan 2016 · 3 yrs · Chennai Area, India

•  Co-Engineered ‘4pi’- a successful premier social networking student portal that catered to ~750 users
•  Designed timestamp based algorithm that scored real-time activity of posts on basis of likes, comments.
•  Augmented the algorithm with the activity-based sorting of posts and a novel save to mail functionality
•  Co-Developed the front-end of IIITDM websites - Samgatha’14, & 4pi using HTML, CSS, Bootstrap