Prakhya Vyas

Business Development Executive

Jaipur, Rajasthan, India1 yr 5 mos experience

Key Highlights

Expert in advanced data modeling and analytics.
Proven track record in optimizing marketing budgets.
Strong background in healthcare and lifesciences analytics.

Stackforce AI infers this person is a Healthcare Analytics Specialist with strong expertise in data-driven marketing strategies.

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Skills

Core Skills

Business AnalyticsData AnalysisMechanical Engineering

Other Skills

RStudioBayesian regressionPythonMultivariate analysisData cleaningFeature engineeringPower BISQLExcelMicrosoft ExcelBrakeAnsys MechanicalUnstructured DataData ManagementDecision-Making

About

I’m a data analyst with experience working with major US pharmaceutical clients, helping them drive growth through data-driven strategies and marketing analytics. I specialize in advanced data modeling, including techniques (like Bayesian regression), budget optimization, scenario planning, and market performance analysis. With expertise in Python, SQL, Excel, R, and Power BI, focusing on delivering business insights and practical solutions. I’m currently seeking new opportunities to expand my analytics expertise and make a meaningful impact. Let’s connect!

Experience

1 yr 5 mos

Total Experience

8 mos

Average Tenure

Current Experience

Zs

2 roles

Decision Analytics Associate

Jul 2024 – Jul 2025 · 1 yr

◦ Led Predictive Modeling for 7 top US pharmaceutical brands across, to evaluate marketing impact and
optimizing promotional investments.
◦ Applied advanced machine learning such as Bayesian regression and multivariate analysis in R and
Python to assess the effectiveness of 26+ promotional channels on sales.
◦ Performed data cleaning, feature engineering, and diagnostics to ensure high model performance and
better model fit (R² = 0.6–0.9, MAPE less than 20%).
◦ Delivered insights and recommendations with dashboard-based story telling using PowerBI dashboards and PowerPoint visuals while engaging with stakeholders and senior management.
◦ Recommended KPI-based budget reallocation across 10+ marketing channels by analyzing model out
put leading to cost reduction of 4%-12% and increased revenue upto 19%.
◦ Conducted scenario-based budget optimization strategies to evaluate investment variations (± 10–20%) and unbounded investment scenario optimizing returns.

Business AnalyticsRStudioBayesian regressionPythonMultivariate analysisData cleaning+3

Decision Analytics Associate - Intern

Jan 2024 – Jun 2024 · 5 mos

◦ Automated SQL ETL scripts to extract multi-source campaign data, streamlining reporting for 60+ campaigns and reducing manual processing time by 30%.
◦ Created Excel-based dynamic EDA workbooks, with campaign level trendlines and KPI tracking.

Power BISQLExcelData AnalysisBusiness Analytics