May 2023 – Nov 2023 · 6 mos

• My role and responsibilities was what a founding designer would do.
• Reached Top 9 on AppStore (Lifestyle category)

Apr 2023 – Aug 2024 · 1 yr 4 mos · Remote

• I lead design for Puckboard’s Design System

Sep 2020 – Oct 2022 · 2 yrs 1 mo

• Designed and concepted a multi-sided platform for the wine industry: a consumer app for iOS, Android, and PWA; and an enterprise dashboard with data visualization. Invented the brand identity and design system. Lead feature UX/UI design for Wine Tasting Gamification, Friending & Following, Stats & Dashboard, Product Detail Pages, Profile Pages, Premium Subscriptions, Search, and Home Feed.

Apr 2020 – Jul 2020 · 3 mos

• Led projects related to UI/UX and brand identity. Designed the delivery vehicle, marketing collateral, and created 30 unique icons, and redesigned their website. Led UI/UX on the in-app referral program and a feature to reduce overstocking. My designs helped produce a $100k run-rate and a 50%+ reorder rate with only one delivery vehicle.

Feb 2020 – Apr 2020 · 2 mos · Hilo, Hawaii, United States

• Abundance Foods is a wholesale fruit and vegetable distributor in Hilo, HI and I helped them turn their business into a pickup and delivery service during the COVID-19 shutdown. I redesigned their logo, created new business procedures, and built a website to transform their B2B business to meet the needs of the community.

Nov 2018 – Jan 2019 · 2 mos · Honolulu, Hawaii, United States

• Built a digital sales funnel, redesigned product landing pages, created digital ads, and gathered research for competitive analysis. Attended meetings with the CEO involving professors and students, digital marketing freelancers from India, content writers, and marketing experts. I designed landing pages that improved their cost-per-click and conversion rates. www.shakaguide.com

May 2017 – May 2019 · 2 yrs · Hawaii, United States

• Designed the logo, website, marketing material and packaging. Tested seventeen atomizer prototypes. Negotiated the bulk order purchase of CBD, packages and cartridges. Created t-shirts, hats and stickers. I sold the product to retail stores and had recurring sales in three locations. www.alohahemp.co

May 2016 – May 2018 · 2 yrs · Honolulu, HI

• Marketed financial products and services, including mutual funds, variable annuities, variable life insurance, unit investment trusts, and municipal fund securities. Hosted seminars and performed community service. Interviewed by Midweek for advice on financial planning for millennials.

Dec 2007 – Nov 2018 · 10 yrs 11 mos · Honolulu, HI

• Handled drink orders and payments, distributed tips to service personnel, recorded daily liquor inventory, and managed monthly invoices for supply orders. Trained new bar porters and bartenders.