Ravi Shankar Kumar

Operations Associate

Mumbai, Maharashtra, India1 yr experience

Key Highlights

  • Achieved $50M brand impact through analytics.
  • Built ML-driven models reducing TAT by 40%.
  • Recognized as a top 5% Client Champion.
Stackforce AI infers this person is a data-driven marketing strategist in the Fintech and Healthcare sectors.

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Skills

Core Skills

Data AnalysisMarketing StrategyMarket ResearchFinancial Strategy

Other Skills

PythonMachine LearningRisk AssessmentAnalyticsForecastingPricing ModelsMicrosoft OfficeMicrosoft ExcelLeadershipMicrosoft WordResearchPowerPointPublic SpeakingSocial MediaSociology

About

I am currently pursuing Post Graduate Diploma in Management in Marketing from S.P. Jain Institute of Management and Research, Mumbai. As a Business Operations Associate at ZS Associates, I helped global pharma clients translate analytics into growth strategy across markets. I defined and executed go-to-market plans for multi-brand portfolios worth over $2.4 B, led 10+ market research engagements, and drove $50 M in brand impact through evidence-based commercial strategy. My work spanned market entry for chronic and oncology portfolios, pricing models for e-commerce channels, and neurology BU launches across the US and LATAM, improving ROI by 25% and GMV by 18% YoY.Beyond strategy, I built ML-driven forecasting models and automated Tableau + VBA dashboards, reducing TAT by 40% and unlocking $60 M pipelines. Recognized among the top 5% as a Client Champion, I thrive at the intersection of analytics, marketing, and technology—using data to shape business outcomes and scale innovation in dynamic industries. I am Electronics and Communication Engineer from N.I.T Jamshedpur. I served as General Secretary of Literary and Debating Club, Quizzing Club as well as Convener of School Fest as part of Techno Management Fest Ojass. I am curious, purpose driven, people oriented person within focus on being collaborative and empathetic.

Experience

1 yr
Total Experience
1 yr
Average Tenure
--
Current Experience

Phonepe

MT Intern

Apr 2025Jun 2025 · 2 mos · Bengaluru, Karnataka, India · On-site

  • Part of the Category Growth team for SMEs in PhonePe’s Payment Gateway Online business vertical
  • Built a ML risk model in Python (97% accuracy) to assess fraud risk across ~20K SME merchants
  • Delivered 80% precise risk alerts to cross-teams, driving actions on growth, pricing, & onboarding
  • Recommended a WhatsApp-based drip marketing strategy to re-engage dormant SME merchants
  • Benchmarked retention & growth strategies across top PGs, identifying whitespace for expansion
  • Enabled merchant risk monitoring that reduced chargeback risk and improved portfolio health
PythonMachine LearningRisk AssessmentData AnalysisMarketing Strategy

Zs

Business Operations Associate

Jun 2018Jun 2019 · 1 yr · Gurugram, Haryana, India · On-site

  • Drove BU financial strategy by optimising resource allocation & forecasting, driving USD 25M+ topline gains
  • Led 10+ market research & analytics engagements for F500 pharma, driving USD 50M+ brand strategy impact
  • Increased topline USD 300k by coordinating with 10+ client teams by optimising sales distribution channels
  • Developed pricing & conversion model for key e-commerce channel; improving ROI 25% & GMV 18% YoY
  • Built ML forecasting model; reducing error by 25% vs baseline, enabling USD 60M pipeline for 3 launches
Market ResearchAnalyticsFinancial StrategyForecastingPricing Models

Education

SPJIMR SP Jain Institute of Management & Research

PGDM — Marketing

Jun 2024Apr 2026

National Institute of Technology Jamshedpur

Bachelor of Technology (B.Tech.)

Jan 2014Jan 2018

ADLS Sunshine School

Intermediate

Jan 2011Jan 2013

ADLS Sunshine School

Matriculation

Jan 1999Jan 2011

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