Manjunath s

Associate Consultant

Karnataka, India4 yrs experience

Key Highlights

Expert in data-driven marketing strategies.
Proven track record in user engagement optimization.
Strong background in product analytics and consulting.

Stackforce AI infers this person is a MarTech and B2C product analytics expert with a strong focus on data-driven strategies.

Contact

Skills

Core Skills

Data StrategyMarketing StrategyGo-to-market StrategyMarket ResearchProduct Management

Other Skills

First-Party Data StrategyMarTechA/B TestingData EnrichmentGTM StrategyCost BenchmarkingConsumer EngagementData AnalysisE-CommerceTeamworkBusiness AnalysisUser Experience (UX)SQLProduct DevelopmentRetesting

About

I am a strategy and product analytics professional with 4+ years of experience across consulting and high-growth startups, including Bain & Company, Ola, and CRED. I have worked at the intersection of data, product, and business driving growth strategy, marketing effectiveness, and customer engagement initiatives. At Bain, I focused on MarTech, first-party data strategy, and GTM engagements, partnering with cross-functional teams to improve marketing performance and shape long-term growth roadmaps. Prior to that, at CRED and Ola, I supported revenue and engagement charters through experimentation, lifecycle management, and user funnel optimization.

Experience

4 yrs

Total Experience

Average Tenure

Current Experience

Bain & company

2 roles

Senior Associate Consultant

Promoted

Jan 2025 – Jan 2026 · 1 yr

First-Party Data & MarTech Strategy
Launched consumer engagement platforms driving 3.4L+ monthly visits and 140+ sec session duration
Mapped 3P media baseline (Meta, YouTube) to benchmark CTR/CVR and guide optimization roadmap
Built A/B testing dashboard to track FPD vs 3P campaigns, achieving +62% CTR uplift, +40% RoAS
Defined data enrichment strategy integrating 1P & 3P sources, enriching 5M+ profiles with key attributes
Partnered cross-functionally to build a unified CDP, improving data governance and marketing precision
GTM Strategy
Conducted due diligence to strategize market entry in India for Rs. 1300 Bn+ premium alcobev player
Devised Where-To-Play & How-to-Win for consumer goods co. to identify best-fit product & entry mode
Created a 10Y growth strategy & path to profitability with operating states & entry options at checkpoints
Mobile Mfg. Cost Benchmarking
Benchmarked costs across India, China, Vietnam, identifying key levers and quantifying India’s cost gap
Developed data-backed case for mobile sector prioritization within electronics manufacturing policy
Compared electronics and mobile ecosystem maturity across markets to inform long-term mfg. strategy
Created comprehensive policy requirement report for Govt. stakeholders on enabling incentive structures

First-Party Data StrategyMarTechA/B TestingData EnrichmentGTM StrategyCost Benchmarking+2

Associate Consultant

Feb 2024 – Jan 2025 · 11 mos

Go-to-market strategy for an alcoholic beverage company

Market ResearchGo-to-Market StrategyMarketing StrategyE-CommerceTeamworkBusiness Analysis

Flash.co

Intern

Dec 2023 – Jan 2024 · 1 mo · Bengaluru, Karnataka, India · On-site

Marketing StrategyE-CommerceTeamworkBusiness Analysis

Bain & company

Summer Associate

Apr 2022 – Jun 2022 · 2 mos · Bengaluru, Karnataka, India

Private Equity Group (PEG)
Conducted scenario analysis of US auto mkt, integrating 2 pivotal variables: chip shortage, recession impact
Created a dynamic dashboard to understand historic trends and forecast (next 4 years) of the US auto market
Built India/SEA POVs on 25 firms across–18 potential targets,7 portfolio companies (Growth stage startups)

Market ResearchTeamworkBusiness Analysis

Cred

Product Analyst

Jan 2021 – Jun 2021 · 5 mos · Bengaluru, Karnataka, India

User Experience (UX)Product ManagementSQL

Ola (ani technologies pvt. ltd)

2 roles

Business Analyst

Feb 2020 – Sep 2020 · 7 mos

Business AnalysisSQL

Product Analyst

Feb 2020 – Sep 2020 · 7 mos

Closely monitored London users onboarding to first ride journey on the Ola platform creating user funnel
Streamlined and formulated an automated communication system to nudge 25000+ users with offers
Created an automated dashboard which enabled to track the weekly performance of the Indian CLM
Involved in the creation of 10+ user cohorts for CLM enabling efficient targeting of users with offers
Achievements
Increased the conversion of users from sign up to first ride on Ola by ~7.4% over a course of one month
Aided to increase the week over week rides growth across all categories by ~4% due to the CLM efforts

TeamworkProduct DevelopmentSQL